A data profile of the people who buy, follow and care about United Arab Emirates in United Kingdom — modelled from more than twelve digital signal sources. United Arab Emirates has an estimated audience of 3,121,643 people in United Kingdom.
The average United Arab Emirates fan in United Kingdom is 40.1 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Breaking news, Dubai, Wikipedia, with strongest over-indexing on Breaking news (3.42× the country average).
Demographically, the United Arab Emirates audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Travelling, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical United Arab Emirates fan in United Kingdom is balanced, around 40.1 years old, with strong Travelling tendencies and a notable affinity for Breaking news.
The key figures that characterise the United Arab Emirates profile in United Kingdom.
55.0% are female, 45.0% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 40.1 |
| Estimated audience size | 3,121,643 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 24% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide United Arab Emirates audience comes from United Kingdom.
| Country | Share |
|---|---|
| Saudi Arabia | 10.2% |
| United Arab Emirates | 7.4% |
| India | 6.7% |
Where the United Arab Emirates audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.48× | |
| 02 | Scotland | ~400K | 1.38× | |
| 03 | Yorkshire and the Humber | ~300K | 1.23× | |
| 04 | South East | ~500K | 1.19× | |
| 05 | East of England | ~300K | 1.16× | |
| 06 | Northern Ireland | ~100K | 1.16× | |
| 07 | North East | ~100K | 1.02× | |
| 08 | Wales | ~200K | 0.97× | |
| 09 | East Midlands | ~200K | 0.79× | |
| 10 | South West | ~200K | 0.78× | |
| 11 | North West | ~200K | 0.49× | |
| 12 | England | ~1.5M | 0.48× |
The strongest cross-interests of the United Arab Emirates audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Burj Khalifa | Travel & Leisure | 7.51× | ||
| 02 | Abu Dhabi | Travel & Leisure | 7.08× | ||
| 03 | Palm Jumeirah | Travel & Leisure | 6.56× | ||
| 04 | Turkish Airlines | Travel & Leisure | 5.99× | ||
| 05 | Red Sea | Travel & Leisure | 5.61× | ||
| 06 | Dubai | Travel & Leisure | 5.10× | ||
| 07 | Vodafone | Technology & Electronics | 3.94× | ||
| 08 | CNN | Movies & TV | 3.68× | ||
| 09 | Qatar | Travel & Leisure | 3.56× | ||
| 10 | Breaking news | Movies & TV | 3.42× | ||
| 11 | Wikipedia | Internet & Social Media | 3.03× | ||
| 12 | Emirates | Travel & Leisure | 2.94× | ||
| 13 | Bollywood movies | Movies & TV | 2.93× | ||
| 14 | Drama movies | Movies & TV | 1.90× | ||
| 15 | Internet & Social Media | 1.87× | |||
| 16 | EBay | Shopping | 1.86× | ||
| 17 | Refrigerator | Home & Garden | 1.80× | ||
| 18 | Energy | Home & Garden | 1.76× | ||
| 19 | TripAdvisor | Travel & Leisure | 1.57× | ||
| 20 | Documentary movies | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.47× | |
| Career Orientation | POWER | 1.45× | |
| Risk Appetite | THRILL | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.77× | |
| Price Sensitivity | PREMIUM | 0.83× | |
| Extroversion | THRILL | 0.86× |
United Arab Emirates has an estimated audience of 3,121,643 people in United Kingdom, concentrated in England and South East.
55.0% of United Arab Emirates fans are female, 45.0% are male, with an average age of 40.1 years.
United Arab Emirates fans show strongest brand affinity for Breaking news (3.42×), Dubai (5.1×), and Wikipedia (3.03×) over the country average.
United Arab Emirates fans in United Kingdom are most concentrated in England (reach ~1.5M), South East (reach ~500K), and Scotland (reach ~400K). These three regions account for the largest share of the active audience.
Beyond United Arab Emirates itself, the audience over-indexes on Dubai (5.1×), Wikipedia (3.03×), Vodafone (3.94×), and Turkish Airlines (5.99×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for United Arab Emirates. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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