A data profile of the people who buy, follow and care about CNN in United Kingdom — modelled from more than twelve digital signal sources. CNN has an estimated audience of 3,789,053 people in United Kingdom.
The average CNN fan in United Kingdom is 42.1 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Wikipedia, Lindsey Graham, Coach, with strongest over-indexing on Wikipedia (5.33× the country average).
Demographically, the CNN audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Career Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical CNN fan in United Kingdom is balanced, around 42.1 years old, with strong Career Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the CNN profile in United Kingdom.
47.5% are female, 52.5% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 42.1 |
| Estimated audience size | 3,789,053 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide CNN audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 50.6% |
| Canada | 6.7% |
| China | 3.2% |
Where the CNN audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~700K | 1.52× | |
| 02 | Northern Ireland | ~100K | 1.28× | |
| 03 | South East | ~600K | 1.27× | |
| 04 | South West | ~400K | 1.20× | |
| 05 | East of England | ~400K | 1.15× | |
| 06 | Scotland | ~400K | 1.15× | |
| 07 | North West | ~500K | 1.12× | |
| 08 | East Midlands | ~200K | 0.84× | |
| 09 | Wales | ~200K | 0.79× | |
| 10 | England | ~2.5M | 0.77× | |
| 11 | North East | ~100K | 0.75× | |
| 12 | Yorkshire and the Humber | ~200K | 0.58× | |
| 13 | West Midlands | ~90K | 0.56× |
The strongest cross-interests of the CNN audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CNN International | Movies & TV | 14.40× | ||
| 02 | Joe Biden | Politics & Society | 8.94× | ||
| 03 | Coach | Fashion & Accessoires | 8.89× | ||
| 04 | Lindsey Graham | Politics & Society | 7.75× | ||
| 05 | Wikipedia | Internet & Social Media | 5.33× | ||
| 06 | Melania Trump | Politics & Society | 3.79× | ||
| 07 | Asia | Travel & Leisure | 2.99× | ||
| 08 | Training | Sports | 2.88× | ||
| 09 | Mobile phones | Technology & Electronics | 2.23× | ||
| 10 | Australia | Travel & Leisure | 2.22× | ||
| 11 | Video | Movies & TV | 2.12× | ||
| 12 | Europe | Travel & Leisure | 2.10× | ||
| 13 | Education | Business & Career | 2.04× | ||
| 14 | Daily Express | News | 2.00× | ||
| 15 | Mobile app | Technology & Electronics | 1.97× | ||
| 16 | Books | Literature | 1.93× | ||
| 17 | Current events | Arts & Culture | 1.80× | ||
| 18 | Computers | Technology & Electronics | 1.76× | ||
| 19 | Business | Business & Career | 1.59× | ||
| 20 | London | Travel & Leisure | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.06× | |
| Need for Security | CONSERVATISM | 1.88× | |
| Patriotism | CONSERVATISM | 1.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.78× | |
| Creativity | OPEN | 0.85× | |
| Design Affinity | PREMIUM | 0.87× |
CNN has an estimated audience of 3,789,053 people in United Kingdom, concentrated in England and Greater London.
47.5% of CNN fans are female, 52.5% are male, with an average age of 42.1 years.
CNN fans show strongest brand affinity for Wikipedia (5.33×), Lindsey Graham (7.75×), and Coach (8.89×) over the country average.
CNN fans in United Kingdom are most concentrated in England (reach ~2.5M), Greater London (reach ~700K), and South East (reach ~600K). These three regions account for the largest share of the active audience.
Beyond CNN itself, the audience over-indexes on Lindsey Graham (7.75×), Coach (8.89×), Training (2.88×), and Mobile phones (2.23×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for CNN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.