Saudi Arabia Audience in Germany
Saudi Arabia has an estimated audience of 3,052,839 people in Germany. 48.6% are female, 51.4% are male, average age 36.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Reading, FC Bayern Munich, Food and drink, United Arab Emirates, H&M.
The average Saudi Arabia fan in Germany is 36.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Reading, FC Bayern Munich, Food and drink, with strongest over-indexing on Reading (2.27× the country average). Demographically, the Saudi Arabia audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Spirituality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Saudi Arabia fans
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 36.6 |
| Estimated audience size | 3,052,839 |
Audience persona
The typical Saudi Arabia fan in Germany is balanced, around 36.6 years old, with strong Spirituality tendencies and a notable affinity for Reading.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 764,963 | 1.15× |
| Bayern | 511,221 | 1.04× |
| Baden-Württemberg | 427,427 | 1.03× |
| Niedersachsen | 300,024 | 1.01× |
| Hessen | 263,771 | 1.13× |
| Berlin | 153,933 | 1.13× |
| Sachsen | 148,037 | 0.99× |
| Rheinland-Pfalz | 145,533 | 0.95× |
| Schleswig-Holstein | 105,771 | 0.96× |
| Sachsen-Anhalt | 86,503 | 1.09× |
| Brandenburg | 86,033 | 0.91× |
| Hamburg | 78,410 | 1.14× |
| Thüringen | 68,497 | 0.88× |
| Mecklenburg-Vorpommern | 43,198 | 0.74× |
| Saarland | 29,948 | 0.8× |
| Bremen | 27,390 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Reading | 2.27× | Literature |
| FC Bayern Munich | 2.27× | Sports |
| Food and drink | 1.71× | Food & Beverages |
| United Arab Emirates | 6.3× | Travel & Leisure |
| H&M | 2.41× | Shopping |
| Sports | 1.7× | Sports |
| Arts and music | 1.64× | Arts & Culture |
| Music | 1.66× | Business & Career |
| Food | 1.64× | Food & Beverages |
| Vehicles | 1.7× | Cars & Mobility |
| Business and industry | 1.51× | Business & Career |
| Beirut | 6× | Travel & Leisure |
| Bundesliga | 1.87× | Sports |
| Harry Potter | 1.68× | Movies & TV |
| Outdoor recreation | 1.56× | Sports |
| TikTok | 1.71× | Internet & Social Media |
| Consumer electronics | 1.53× | Technology & Electronics |
| Spotify | 2.02× | Internet & Social Media |
| Hermès | 2.44× | Fashion & Accessoires |
| American football | 2.16× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.15 |
| Indulgence | JOY | 1.15 |
| Price Sensitivity | PREMIUM | 1.12 |
| Luxury Orientation | PREMIUM | 1.12 |
| Career Orientation | POWER | 1.11 |
| Convenience Orientation | PREMIUM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Saudi Arabia | 12.8% |
| United States | 7.2% |
| India | 5.7% |
See Saudi Arabia audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Saudi Arabia have in Germany?
Saudi Arabia has an estimated audience of 3,052,839 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Saudi Arabia fans?
48.6% of Saudi Arabia fans are female, 51.4% are male, with an average age of 36.6 years.
Which brands do Saudi Arabia fans like most?
Saudi Arabia fans show strongest brand affinity for Reading (2.27×), FC Bayern Munich (2.27×), and Food and drink (1.71×) over the country average.
Where do Saudi Arabia fans live in Germany?
Saudi Arabia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 764,963), Bayern (reach 511,221), and Baden-Württemberg (reach 427,427). These three regions account for the largest share of the active audience.
What other brands do Saudi Arabia fans also like?
Beyond Saudi Arabia itself, the audience over-indexes on FC Bayern Munich (2.27×), Food and drink (1.71×), United Arab Emirates (6.3×), and H&M (2.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Saudi Arabia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.