Rascasse Audience Intelligence

Saudi Arabia Audience in Germany

A data profile of the people who buy, follow and care about Saudi Arabia in Germany — modelled from more than twelve digital signal sources. Saudi Arabia has an estimated audience of 3,052,839 people in Germany.

#28among Country in Germany#116among POI in Germany#168in Travel & Leisure

The average Saudi Arabia fan in Germany is 36.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Reading, FC Bayern Munich, Food and drink, with strongest over-indexing on Reading (2.27× the country average).

Demographically, the Saudi Arabia audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Saudi Arabia fan in Germany is balanced, around 36.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Reading.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Saudi Arabia profile in Germany.

Audience size
3.1M
in Germany
Gender
48.6%♀
51.4% male
Age
36.6
average years
Country rank
#2068
POI in Germany
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Saudi Arabia fans

48.6% are female, 51.4% are male, average age 36.6.

Fig. 02

Gender split

48.6%
Female
51.4%
Male
Demographic split for Saudi Arabia audience in Germany
MetricValue
Female48.6%
Male51.4%
Average age36.6
Estimated audience size3,052,839
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Saudi Arabia audience in Germany
Age bracketShare%
16-1925%
20-2922%
30-3920%
40-4918%
50+15%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Saudi Arabia audience comes from Germany.

Worldwide audience distribution share by country for Saudi Arabia
CountryShare
Saudi Arabia12.8%
United States7.2%
India5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Saudi Arabia audience in Germany is strongest.

Fig. 05

Top regions by affinity

Saudi Arabia fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~300K1.32×
02Nordrhein-Westfalen~800K1.15×
03Berlin~200K1.14×
04Hamburg~80K1.12×
05Bremen~30K1.10×
06Bayern~500K1.06×
07Baden-Württemberg~400K1.04×
08Sachsen-Anhalt~80K1.02×
09Niedersachsen~300K0.99×
10Schleswig-Holstein~100K0.97×
11Rheinland-Pfalz~100K0.96×
12Sachsen~100K0.94×
13Brandenburg~80K0.88×
14Thüringen~70K0.88×
15Saarland~30K0.88×
16Mecklenburg-Vorpommern~40K0.76×
Fig. 06

Affinity by region

Affinity by region — Saudi Arabia, Germany
0.76×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Saudi Arabia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Saudi Arabia audience
#·InterestCategoryAffinity×
01United Arab EmiratesTravel & Leisure6.30×
02BeirutTravel & Leisure6.00×
03HermèsFashion & Accessoires2.44×
04H&MShopping2.41×
05ReadingLiterature2.27×
06FC Bayern MunichSports2.27×
07SpotifyInternet & Social Media2.02×
08LidlShopping1.90×
09BundesligaSports1.87×
10Food and drinkFood & Beverages1.71×
11TikTokInternet & Social Media1.71×
12SportsSports1.70×
13VehiclesCars & Mobility1.70×
14Harry PotterMovies & TV1.68×
15MusicBusiness & Career1.66×
16Arts and musicArts & Culture1.64×
17FoodFood & Beverages1.64×
18Outdoor recreationSports1.56×
19Consumer electronicsTechnology & Electronics1.53×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Saudi Arabia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Saudi Arabia audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.62×
Risk AppetiteTHRILL1.54×
Urban LifestyleOPEN1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Saudi Arabia audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.57×
Family OrientationCONSERVATISM0.79×
PatriotismCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Saudi Arabia have in Germany?

Saudi Arabia has an estimated audience of 3,052,839 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Saudi Arabia fans?

48.6% of Saudi Arabia fans are female, 51.4% are male, with an average age of 36.6 years.

03

Which brands do Saudi Arabia fans like most?

Saudi Arabia fans show strongest brand affinity for Reading (2.27×), FC Bayern Munich (2.27×), and Food and drink (1.71×) over the country average.

04

Where do Saudi Arabia fans live in Germany?

Saudi Arabia fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Saudi Arabia fans also like?

Beyond Saudi Arabia itself, the audience over-indexes on FC Bayern Munich (2.27×), Food and drink (1.71×), United Arab Emirates (6.3×), and H&M (2.41×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in Germany

See Saudi Arabia audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Saudi Arabia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →