Urdu Audience in Germany
A data profile of the people who buy, follow and care about Urdu in Germany — modelled from more than twelve digital signal sources. Urdu has an estimated audience of 582,400 people in Germany.
The average Urdu fan in Germany is 29.5 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Hindi, Edin Džeko, Nicholas Hoult, with strongest over-indexing on Hindi (53.95× the country average).
Demographically, the Urdu audience skews more male with an average age of 29.5, and over-indexes on personality traits such as Urban Lifestyle, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Urdu fan in Germany is more male, around 29.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Hindi.
At a glance
The key figures that characterise the Urdu profile in Germany.
Search interest · 12-month trend
Demographics of Urdu fans
34.7% are female, 65.3% are male, average age 29.5.
Gender split
| Metric | Value |
|---|---|
| Female | 34.7% |
| Male | 65.3% |
| Average age | 29.5 |
| Estimated audience size | 582,400 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 48% | |
| 20-29 | 21% | |
| 30-39 | 14% | |
| 40-49 | 10% | |
| 50+ | 6% |
Worldwide distribution
of the worldwide Urdu audience comes from Germany.
| Country | Share |
|---|---|
| India | 34.7% |
| United States | 15.7% |
| Saudi Arabia | 6.4% |
Geography
Where the Urdu audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~80K | 1.78× | |
| 02 | Berlin | ~40K | 1.66× | |
| 03 | Hamburg | ~20K | 1.21× | |
| 04 | Bremen | ~6K | 1.17× | |
| 05 | Baden-Württemberg | ~90K | 1.09× | |
| 06 | Nordrhein-Westfalen | ~100K | 1.05× | |
| 07 | Bayern | ~100K | 1.05× | |
| 08 | Rheinland-Pfalz | ~30K | 1.02× | |
| 09 | Schleswig-Holstein | ~20K | 0.90× | |
| 10 | Niedersachsen | ~50K | 0.86× | |
| 11 | Sachsen | ~20K | 0.86× | |
| 12 | Saarland | ~6K | 0.82× | |
| 13 | Brandenburg | ~10K | 0.75× | |
| 14 | Thüringen | ~10K | 0.73× | |
| 15 | Sachsen-Anhalt | ~10K | 0.70× | |
| 16 | Mecklenburg-Vorpommern | ~7K | 0.67× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Urdu audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Limerick | Literature | 62.98× | ||
| 02 | Ebru Gündeş | Music & Radio | 61.46× | ||
| 03 | Hindi | Politics & Society | 53.95× | ||
| 04 | Sausage Party | Movies & TV | 44.35× | ||
| 05 | Haruki Murakami | Literature | 43.74× | ||
| 06 | STAR TV | Movies & TV | 43.31× | ||
| 07 | Edin Džeko | Sports | 40.29× | ||
| 08 | Pakistan Super League | Sports | 39.79× | ||
| 09 | Daily Express | News | 28.44× | ||
| 10 | OUTFITTERS | Shopping | 27.26× | ||
| 11 | Wale (rapper) | Music & Radio | 22.66× | ||
| 12 | Kemal Sunal | Movies & TV | 20.00× | ||
| 13 | Chennai Super Kings | Sports | 17.90× | ||
| 14 | Nicholas Hoult | Movies & TV | 17.48× | ||
| 15 | Islamic banking | Business & Career | 17.45× | ||
| 16 | Pakistan | Travel & Leisure | 11.62× | ||
| 17 | Lebanon | Travel & Leisure | 8.17× | ||
| 18 | Family | Kids & Family | 2.59× | ||
| 19 | Tagesschau | Movies & TV | 2.05× | ||
| 20 | Germany | Travel & Leisure | 1.89× |
Personality of the Urdu audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.67× | |
| Patriotism | CONSERVATISM | 1.66× | |
| Need for Security | CONSERVATISM | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.44× | |
| Creativity | OPEN | 0.75× | |
| Healthy Lifestyle | BALANCE | 0.80× |
Frequently asked questions
How many fans does Urdu have in Germany?
Urdu has an estimated audience of 582,400 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Urdu fans?
34.7% of Urdu fans are female, 65.3% are male, with an average age of 29.5 years.
Which brands do Urdu fans like most?
Urdu fans show strongest brand affinity for Hindi (53.95×), Edin Džeko (40.29×), and Nicholas Hoult (17.48×) over the country average.
Where do Urdu fans live in Germany?
Urdu fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.
What other brands do Urdu fans also like?
Beyond Urdu itself, the audience over-indexes on Edin Džeko (40.29×), Nicholas Hoult (17.48×), Sausage Party (44.35×), and Pakistan Super League (39.79×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Language audiences in Germany
- German language (11,110,001)
- Hunde (9,746,677)
- Italian language (4,964,356)
- English language (4,312,364)
- Turkish language (3,901,937)
See Urdu audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Urdu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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