Urdu Audience in United States
Urdu has an estimated audience of 7,140,818 people in United States. 47.8% are female, 52.2% are male, average age 29.5. Top regions: California, Texas, New York. Top brand affinities: Jeep Wagoneer, Goop, Isometric exercise, UK garage, Governor of Michigan.
The average Urdu fan in United States is 29.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Jeep Wagoneer, Goop, Isometric exercise, with strongest over-indexing on Jeep Wagoneer (10.12× the country average). Demographically, the Urdu audience skews balanced with an average age of 29.5, and over-indexes on personality traits such as LGBTQ+ Identity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Urdu fans
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 29.5 |
| Estimated audience size | 7,140,818 |
Audience persona
The typical Urdu fan in United States is balanced, around 29.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Jeep Wagoneer.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,133,458 | 1.44× |
| Texas | 777,326 | 1.27× |
| New York | 722,700 | 1.81× |
| Florida | 481,115 | 1× |
| Illinois | 361,234 | 1.52× |
| Virginia | 264,162 | 1.52× |
| New Jersey | 260,889 | 1.44× |
| Pennsylvania | 254,465 | 1.06× |
| Georgia | 229,422 | 1.04× |
| Massachusetts | 211,855 | 1.51× |
| North Carolina | 210,350 | 0.98× |
| Washington | 199,377 | 1.39× |
| Maryland | 191,607 | 1.56× |
| Michigan | 187,783 | 1.01× |
| Ohio | 186,026 | 0.85× |
| Arizona | 134,286 | 0.92× |
| Indiana | 122,653 | 0.94× |
| Colorado | 116,575 | 1.04× |
| Tennessee | 113,207 | 0.79× |
| Missouri | 103,937 | 0.9× |
| Minnesota | 103,309 | 1.01× |
| Oregon | 96,693 | 1.18× |
| Connecticut | 94,808 | 1.32× |
| Wisconsin | 93,678 | 0.87× |
| South Carolina | 76,269 | 0.71× |
| Kentucky | 71,554 | 0.8× |
| Louisiana | 68,389 | 0.74× |
| Alabama | 66,715 | 0.67× |
| Oklahoma | 66,291 | 0.84× |
| Utah | 64,875 | 1.01× |
| Nevada | 64,483 | 0.93× |
| Kansas | 49,423 | 0.88× |
| Washington, District of Columbia | 43,644 | 2.03× |
| Iowa | 42,762 | 0.73× |
| Arkansas | 41,181 | 0.7× |
| Mississippi | 31,997 | 0.54× |
| Hawaii | 30,771 | 1× |
| New Mexico | 27,317 | 0.76× |
| Nebraska | 27,051 | 0.76× |
| New Hampshire | 26,927 | 0.96× |
| Maine | 25,178 | 0.98× |
| Idaho | 25,019 | 0.7× |
| Rhode Island | 23,846 | 1.05× |
| West Virginia | 22,351 | 0.67× |
| Delaware | 16,650 | 0.85× |
| Montana | 13,699 | 0.69× |
| Alaska | 13,518 | 0.88× |
| Vermont | 12,191 | 0.97× |
| South Dakota | 9,741 | 0.59× |
| North Dakota | 9,485 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jeep Wagoneer | 10.12× | Cars & Mobility |
| Goop | 7.74× | Internet & Social Media |
| Isometric exercise | 11.34× | Sports |
| UK garage | 6.86× | Music & Radio |
| Governor of Michigan | 9.02× | Politics & Society |
| Wok | 7.7× | Food & Beverages |
| Product design | 2.19× | Business & Career |
| Google Home | 7.12× | Technology & Electronics |
| headspace | 9.95× | Health |
| Vocal harmony | 4.33× | Music & Radio |
| Fairy godmother | 7.07× | Literature |
| Cherish (group) | 10.08× | Music & Radio |
| Grinch | 3.56× | Movies & TV |
| Israel | 1.87× | Travel & Leisure |
| Hibachi | 6.94× | Food & Beverages |
| Urban Outfitters | 1.59× | Shopping |
| CoreLogic | 18.56× | Business & Career |
| Scorpio (comics) | 13.69× | Literature |
| Grace Slick | 6.97× | Music & Radio |
| El Paso County, Colorado | 10.22× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.5 |
| Quality Awareness | PREMIUM | 1.48 |
| Community Orientation | OPEN | 1.46 |
| Mindfulness | BALANCE | 1.42 |
| Price Sensitivity | PREMIUM | 1.34 |
| Patriotism | CONSERVATISM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 34.7% |
| United States | 15.7% |
| Saudi Arabia | 6.4% |
See Urdu audiences in other countries
More Language audiences in United States
- Spanish language (30,015,718)
- Japanese language (18,484,801)
- English language (17,453,632)
- Ancient Greek (15,507,854)
- Italian language (10,170,199)
Frequently asked questions
How many fans does Urdu have in United States?
Urdu has an estimated audience of 7,140,818 people in United States, concentrated in California and Texas.
What is the gender split and age of Urdu fans?
47.8% of Urdu fans are female, 52.2% are male, with an average age of 29.5 years.
Which brands do Urdu fans like most?
Urdu fans show strongest brand affinity for Jeep Wagoneer (10.12×), Goop (7.74×), and Isometric exercise (11.34×) over the country average.
Where do Urdu fans live in United States?
Urdu fans in United States are most concentrated in California (reach 1,133,458), Texas (reach 777,326), and New York (reach 722,700). These three regions account for the largest share of the active audience.
What other brands do Urdu fans also like?
Beyond Urdu itself, the audience over-indexes on Goop (7.74×), Isometric exercise (11.34×), UK garage (6.86×), and Governor of Michigan (9.02×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Urdu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.