Rascasse Audience Intelligence

Urdu Audience in United States

A data profile of the people who buy, follow and care about Urdu in United States — modelled from more than twelve digital signal sources. Urdu has an estimated audience of 7,140,818 people in United States.

#9among Language in United States#2977among Topic in United States#309in Politics & Society

The average Urdu fan in United States is 29.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Hindi, Hindustan, United States national football team, with strongest over-indexing on Hindi (30.59× the country average).

Demographically, the Urdu audience skews balanced with an average age of 29.5, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Urdu fan in United States is balanced, around 29.5 years old, with strong Patriotism tendencies and a notable affinity for Hindi.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Urdu profile in United States.

Audience size
7.1M
in United States
Gender
47.8%♀
52.2% male
Age
29.5
average years
Country rank
#4930
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Urdu fans

47.8% are female, 52.2% are male, average age 29.5.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for Urdu audience in United States
MetricValue
Female47.8%
Male52.2%
Average age29.5
Estimated audience size7,140,818
Fig. 03

Age distribution

Ø 29.5
average years
Age distribution of the Urdu audience in United States
Age bracketShare%
16-1951%
20-2919%
30-3912%
40-4910%
50+8%
Fig. 04

Worldwide distribution

15.7%

of the worldwide Urdu audience comes from United States.

Worldwide audience distribution share by country for Urdu
CountryShare
India34.7%
United States15.7%
Saudi Arabia6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Urdu audience in United States is strongest.

Fig. 05

Top regions by affinity

Urdu fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~40K1.73×
02New York~700K1.69×
03Maryland~200K1.46×
04Virginia~300K1.45×
05Illinois~300K1.42×
06California~1M1.39×
07New Jersey~200K1.37×
08Massachusetts~200K1.36×
09Connecticut~90K1.27×
10Washington~200K1.24×
11Texas~700K1.21×
12Louisiana~100K1.13×
13Oregon~90K1.09×
14Pennsylvania~300K1.06×
15Rhode Island~20K1.04×
16Georgia~200K1.03×
17Vermont~10K1.00×
18Delaware~20K0.99×
19Minnesota~100K0.98×
20North Carolina~200K0.96×
21Michigan~200K0.96×
22Indiana~100K0.96×
23Utah~60K0.96×
24New Hampshire~30K0.96×
25Maine~20K0.96×
26Colorado~100K0.95×
27Alaska~10K0.95×
28Florida~500K0.94×
29Hawaii~30K0.94×
30Missouri~100K0.93×
31Kansas~50K0.93×
32Wisconsin~100K0.91×
33Kentucky~80K0.89×
34Ohio~200K0.88×
35Nevada~60K0.88×
36Arizona~100K0.87×
37Nebraska~30K0.87×
38Oklahoma~70K0.86×
39South Dakota~10K0.86×
40North Dakota~10K0.86×
41Tennessee~100K0.84×
42West Virginia~30K0.84×
43Idaho~30K0.81×
44Montana~20K0.81×
45Iowa~50K0.80×
46Arkansas~50K0.80×
47New Mexico~30K0.80×
48South Carolina~80K0.78×
49Alabama~80K0.78×
50Mississippi~40K0.73×
Fig. 06

Affinity by region

Affinity by region — Urdu, United States
0.73×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Urdu audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Urdu audience
#·InterestCategoryAffinity×
01HindustanPolitics & Society50.31×
02HindiPolitics & Society30.59×
03Volkswagen ID.4Cars & Mobility26.26×
04United States national football teamSports15.80×
05Etihad AirwaysTravel & Leisure15.11×
06HimalayasTravel & Leisure13.60×
07KashmirFashion & Accessoires11.68×
08NDTVMovies & TV11.48×
09Debbie HarryMusic & Radio10.52×
10Cricket World CupSports10.34×
11International educationBusiness & Career9.62×
12Mount EverestTravel & Leisure9.60×
13PakistanTravel & Leisure8.97×
14Genghis KhanPolitics & Society7.22×
15India national cricket teamSports7.10×
16Air CanadaTravel & Leisure6.34×
17HinduismPolitics & Society6.23×
18MalaysiaTravel & Leisure5.94×
19Bollywood moviesMovies & TV3.86×
20FIFA World CupSports2.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Urdu audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Urdu audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.08×
Community OrientationOPEN1.78×
Quality AwarenessPREMIUM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Urdu audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.90×
Pet OwnershipJOY0.93×
Luxury OrientationPREMIUM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Urdu have in United States?

Urdu has an estimated audience of 7,140,818 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Urdu fans?

47.8% of Urdu fans are female, 52.2% are male, with an average age of 29.5 years.

03

Which brands do Urdu fans like most?

Urdu fans show strongest brand affinity for Hindi (30.59×), Hindustan (50.31×), and United States national football team (15.8×) over the country average.

04

Where do Urdu fans live in United States?

Urdu fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and New York (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Urdu fans also like?

Beyond Urdu itself, the audience over-indexes on Hindustan (50.31×), United States national football team (15.8×), Pakistan (8.97×), and Himalayas (13.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Language audiences in United States

See Urdu audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Urdu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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