Urdu Audience in United States

Urdu has an estimated audience of 7,140,818 people in United States. 47.8% are female, 52.2% are male, average age 29.5. Top regions: California, Texas, New York. Top brand affinities: Capital One, Indeed.com, Catherine Zeta-Jones, Hindi, Google Maps.

The average Urdu fan in United States is 29.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Capital One, Indeed.com, Catherine Zeta-Jones, with strongest over-indexing on Capital One (10.19× the country average). Demographically, the Urdu audience skews balanced with an average age of 29.5, and over-indexes on personality traits such as LGBTQ+ Identity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Language

Demographics of Urdu fans

Demographic split for Urdu audience in United States
MetricValue
Female47.8%
Male52.2%
Average age29.5
Estimated audience size7,140,818

Audience persona

The typical Urdu fan in United States is balanced, around 29.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Urdu in United States
RegionReachAffinity
California1,133,4581.44×
Texas777,3261.27×
New York722,7001.81×
Florida481,1151×
Illinois361,2341.52×
Virginia264,1621.52×
New Jersey260,8891.44×
Pennsylvania254,4651.06×
Georgia229,4221.04×
Massachusetts211,8551.51×
North Carolina210,3500.98×
Washington199,3771.39×
Maryland191,6071.56×
Michigan187,7831.01×
Ohio186,0260.85×
Arizona134,2860.92×
Indiana122,6530.94×
Colorado116,5751.04×
Tennessee113,2070.79×
Missouri103,9370.9×
Minnesota103,3091.01×
Oregon96,6931.18×
Connecticut94,8081.32×
Wisconsin93,6780.87×
South Carolina76,2690.71×
Kentucky71,5540.8×
Louisiana68,3890.74×
Alabama66,7150.67×
Oklahoma66,2910.84×
Utah64,8751.01×
Nevada64,4830.93×
Kansas49,4230.88×
Washington, District of Columbia43,6442.03×
Iowa42,7620.73×
Arkansas41,1810.7×
Mississippi31,9970.54×
Hawaii30,7711×
New Mexico27,3170.76×
Nebraska27,0510.76×
New Hampshire26,9270.96×
Maine25,1780.98×
Idaho25,0190.7×
Rhode Island23,8461.05×
West Virginia22,3510.67×
Delaware16,6500.85×
Montana13,6990.69×
Alaska13,5180.88×
Vermont12,1910.97×
South Dakota9,7410.59×
North Dakota9,4850.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Urdu audience
BrandAffinityCategory
Capital One10.19×Business & Career
Indeed.com8.96×Business & Career
Catherine Zeta-Jones24.85×Movies & TV
Hindi29.38×Politics & Society
Google Maps8.31×Internet & Social Media
Priyanka Chopra26.64×Movies & TV
Michael Douglas22.92×Movies & TV
CarGurus9.06×Cars & Mobility
Bruce Willis11.01×Movies & TV
Google News8.75×News
Enterprise Rent-A-Car8.3×Cars & Mobility
Billy Bob Thornton11.72×Movies & TV
Diane Keaton8.11×Movies & TV
Sri Lanka26.13×Travel & Leisure
Khan Academy9.99×Business & Career
AccuWeather7.61×Home & Garden
DeviantArt8.38×Internet & Social Media
Alia Bhatt35.83×Movies & TV
Alexandra Daddario10.86×Movies & TV
ICloud9.76×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Urdu audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.5
Quality AwarenessPREMIUM1.48
Community OrientationOPEN1.46
MindfulnessBALANCE1.42
Price SensitivityPREMIUM1.34
PatriotismCONSERVATISM1.26

Worldwide distribution

Worldwide audience distribution share by country for Urdu
CountryShare
India34.7%
United States15.7%
Saudi Arabia6.4%

See Urdu audiences in other countries

More Language audiences in United States

Frequently asked questions

How many fans does Urdu have in United States?

Urdu has an estimated audience of 7,140,818 people in United States, concentrated in California and Texas.

What is the gender split and age of Urdu fans?

47.8% of Urdu fans are female, 52.2% are male, with an average age of 29.5 years.

Which brands do Urdu fans like most?

Urdu fans show strongest brand affinity for Capital One (10.19×), Indeed.com (8.96×), and Catherine Zeta-Jones (24.85×) over the country average.

Where do Urdu fans live in United States?

Urdu fans in United States are most concentrated in California (reach 1,133,458), Texas (reach 777,326), and New York (reach 722,700). These three regions account for the largest share of the active audience.

What other brands do Urdu fans also like?

Beyond Urdu itself, the audience over-indexes on Indeed.com (8.96×), Catherine Zeta-Jones (24.85×), Hindi (29.38×), and Google Maps (8.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Urdu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.