OUTFITTERS Audience in United States
OUTFITTERS has an estimated audience of 648,188 people in United States. 57.3% are female, 42.7% are male, average age 28.2. Top regions: California, Texas, North Carolina.
The average OUTFITTERS fan in United States is 28.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, North Carolina.
Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Fashion
Demographics of OUTFITTERS fans
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 28.2 |
| Estimated audience size | 648,188 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 56,221 | 0.79× |
| Texas | 46,302 | 0.83× |
| North Carolina | 32,086 | 1.65× |
| Florida | 30,058 | 0.68× |
| Georgia | 23,294 | 1.17× |
| New York | 23,208 | 0.64× |
| Minnesota | 17,584 | 1.89× |
| Pennsylvania | 16,676 | 0.76× |
| Virginia | 16,178 | 1.02× |
| Illinois | 15,378 | 0.71× |
| Michigan | 15,071 | 0.89× |
| Indiana | 14,512 | 1.23× |
| Tennessee | 13,990 | 1.08× |
| Washington | 13,618 | 1.05× |
| South Carolina | 11,956 | 1.23× |
| Ohio | 11,468 | 0.57× |
| Colorado | 10,972 | 1.07× |
| Missouri | 9,409 | 0.9× |
| Alabama | 9,321 | 1.03× |
| Wisconsin | 8,797 | 0.9× |
| New Jersey | 8,675 | 0.53× |
| Arizona | 8,255 | 0.62× |
| Mississippi | 8,085 | 1.51× |
| Utah | 8,006 | 1.38× |
| Louisiana | 7,988 | 0.96× |
| Maryland | 6,804 | 0.61× |
| Massachusetts | 6,588 | 0.52× |
| Arkansas | 6,499 | 1.22× |
| Oklahoma | 6,355 | 0.88× |
| Oregon | 6,046 | 0.81× |
| Kentucky | 5,048 | 0.62× |
| Iowa | 4,668 | 0.87× |
| Montana | 4,608 | 2.56× |
| Kansas | 4,159 | 0.81× |
| Idaho | 4,085 | 1.26× |
| New Hampshire | 4,037 | 1.58× |
| New Mexico | 2,976 | 0.92× |
| Alaska | 2,881 | 2.08× |
| Connecticut | 2,816 | 0.43× |
| Nevada | 2,733 | 0.44× |
| Maine | 2,527 | 1.09× |
| West Virginia | 2,489 | 0.82× |
| Wyoming | 2,271 | 2.36× |
| Nebraska | 2,265 | 0.7× |
| Hawaii | 1,565 | 0.56× |
| Vermont | 1,554 | 1.37× |
| South Dakota | 1,501 | 1.0× |
| Washington, District of Columbia | 1,362 | 0.7× |
| North Dakota | 1,085 | 0.81× |
| Rhode Island | 885 | 0.43× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 10.7% |
| Japan | 9.1% |
See OUTFITTERS audiences in other countries
More Fashion audiences in United States
- Amazon.com (57,554,447)
- Nordstrom (55,429,405)
- T.J.Maxx (38,873,052)
- Fashion Nova (34,409,917)
- H&M (26,662,720)
How to read this data
Audience size is the estimated number of people in United States who actively search for OUTFITTERS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.