OUTFITTERS Audience in United States
OUTFITTERS has an estimated audience of 648,188 people in United States. 57.3% are female, 42.7% are male, average age 28.2. Top regions: California, Texas, North Carolina.
The average OUTFITTERS fan in United States is 28.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, North Carolina. Demographically, the OUTFITTERS audience skews more female with an average age of 28.2, and over-indexes on personality traits such as Quality Awareness, LGBTQ+ Identity.
Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Fashion
Demographics of OUTFITTERS fans
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 28.2 |
| Estimated audience size | 648,188 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 56,221 | 0.79× |
| Texas | 46,302 | 0.83× |
| North Carolina | 32,087 | 1.65× |
| Florida | 30,058 | 0.68× |
| Georgia | 23,294 | 1.17× |
| New York | 23,208 | 0.64× |
| Minnesota | 17,585 | 1.89× |
| Pennsylvania | 16,676 | 0.76× |
| Virginia | 16,178 | 1.02× |
| Illinois | 15,379 | 0.71× |
| Michigan | 15,072 | 0.89× |
| Indiana | 14,513 | 1.23× |
| Tennessee | 13,991 | 1.08× |
| Washington | 13,619 | 1.05× |
| South Carolina | 11,956 | 1.23× |
| Ohio | 11,468 | 0.57× |
| Colorado | 10,973 | 1.07× |
| Missouri | 9,410 | 0.9× |
| Alabama | 9,321 | 1.03× |
| Wisconsin | 8,797 | 0.9× |
| New Jersey | 8,675 | 0.53× |
| Arizona | 8,256 | 0.62× |
| Mississippi | 8,086 | 1.51× |
| Utah | 8,007 | 1.38× |
| Louisiana | 7,988 | 0.96× |
| Maryland | 6,805 | 0.61× |
| Massachusetts | 6,589 | 0.52× |
| Arkansas | 6,499 | 1.22× |
| Oklahoma | 6,356 | 0.88× |
| Oregon | 6,046 | 0.81× |
| Kentucky | 5,048 | 0.62× |
| Iowa | 4,669 | 0.87× |
| Montana | 4,609 | 2.56× |
| Kansas | 4,159 | 0.81× |
| Idaho | 4,085 | 1.26× |
| New Hampshire | 4,038 | 1.58× |
| New Mexico | 2,977 | 0.92× |
| Alaska | 2,881 | 2.08× |
| Connecticut | 2,817 | 0.43× |
| Nevada | 2,734 | 0.44× |
| Maine | 2,528 | 1.09× |
| West Virginia | 2,490 | 0.82× |
| Wyoming | 2,271 | 2.36× |
| Nebraska | 2,265 | 0.7× |
| Hawaii | 1,566 | 0.56× |
| Vermont | 1,555 | 1.37× |
| South Dakota | 1,501 | 1× |
| Washington, District of Columbia | 1,363 | 0.7× |
| North Dakota | 1,085 | 0.81× |
| Rhode Island | 885 | 0.43× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.33 |
| LGBTQ+ Identity | OPEN | 3.22 |
| Luxury Orientation | PREMIUM | 3.16 |
| Design Affinity | PREMIUM | 2.22 |
| Early Adopter Mentality | POWER | 2.21 |
| Price Sensitivity | PREMIUM | 2.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 10.7% |
| Japan | 9.1% |
See OUTFITTERS audiences in other countries
More Fashion audiences in United States
- Amazon.com (57,554,447)
- Nordstrom (55,429,405)
- T.J.Maxx (38,873,052)
- Fashion Nova (34,409,917)
- H&M (26,662,720)
How to read this data
Audience size is the estimated number of people in United States who actively search for OUTFITTERS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.