Rascasse Audience Intelligence

OUTFITTERS Audience in United States

A data profile of the people who buy, follow and care about OUTFITTERS in United States — modelled from more than twelve digital signal sources. OUTFITTERS has an estimated audience of 647,049 people in United States.

#25among Fashion in United States#1004among Website / Newspaper / Magazine in United States#453in Shopping

The average OUTFITTERS fan in United States is 28.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, North Carolina.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the OUTFITTERS profile in United States.

Audience size
647K
in United States
Gender
57.3%♀
42.7% male
Age
28.2
average years
Country rank
#31382
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of OUTFITTERS

57.3% are female, 42.7% are male, average age 28.2.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for OUTFITTERS audience in United States
MetricValue
Female57.3%
Male42.7%
Average age28.2
Estimated audience size647,049
Fig. 03

Age distribution

Ø 28.2
average years
Age distribution of the OUTFITTERS audience in United States
Age bracketShare%
16-1951%
20-2923%
30-3913%
40-498%
50+4%
Fig. 04

Worldwide distribution

20.6%

of the worldwide OUTFITTERS audience comes from United States.

Worldwide audience distribution share by country for OUTFITTERS
CountryShare
United States20.6%
United Kingdom10.7%
Japan9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the OUTFITTERS audience in United States is strongest.

Fig. 05

Top regions by affinity

OUTFITTERS fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~3K2.52×
02Montana~4K2.38×
03Wyoming~2K2.37×
04Minnesota~20K1.76×
05Mississippi~9K1.63×
06North Carolina~30K1.53×
07New Hampshire~4K1.43×
08Utah~8K1.34×
09Indiana~10K1.20×
10Idaho~4K1.19×
11Vermont~1K1.19×
12Arkansas~6K1.15×
13South Dakota~2K1.13×
14South Carolina~10K1.12×
15Maine~3K1.12×
16Georgia~20K1.04×
17Tennessee~10K1.03×
18Colorado~10K1.02×
19Alabama~9K1.02×
20Washington~10K0.96×
21Virginia~10K0.92×
22Louisiana~8K0.92×
23Oklahoma~7K0.90×
24New Mexico~3K0.90×
25West Virginia~3K0.90×
26Wisconsin~9K0.88×
27Missouri~9K0.85×
28Iowa~4K0.83×
29Michigan~10K0.82×
30Kansas~4K0.82×
31Nebraska~3K0.78×
32Washington, District of Columbia~2K0.78×
33Texas~40K0.77×
34Oregon~6K0.77×
35Pennsylvania~20K0.75×
36Hawaii~2K0.75×
37Delaware~1K0.75×
38California~50K0.74×
39Rhode Island~2K0.73×
40Illinois~10K0.68×
41Kentucky~6K0.68×
42Florida~30K0.64×
43Arizona~8K0.63×
44Maryland~7K0.63×
45New York~20K0.60×
46Ohio~10K0.59×
47Connecticut~4K0.58×
48Nevada~4K0.57×
49New Jersey~9K0.55×
50Massachusetts~7K0.53×
Fig. 06

Affinity by region

Affinity by region — OUTFITTERS, United States
0.53×1.00×2.52×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for OUTFITTERS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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