Rascasse Audience Intelligence

Baroque Audience in United States

A data profile of the people who buy, follow and care about Baroque in United States — modelled from more than twelve digital signal sources. Baroque has an estimated audience of 701,362 people in United States.

#10042among Topic in United States#1736in Politics & Society

The average Baroque fan in United States is 38.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Karachi, Punjab, Pakistan, Edie Sedgwick, with strongest over-indexing on Karachi (54.63× the country average).

Demographically, the Baroque audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Design Affinity, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Baroque fan in United States is more female, around 38.4 years old, with strong Design Affinity tendencies and a notable affinity for Karachi.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Baroque profile in United States.

Audience size
701K
in United States
Gender
65.2%♀
34.8% male
Age
38.4
average years
Country rank
#29874
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Baroque fans

65.2% are female, 34.8% are male, average age 38.4.

Fig. 02

Gender split

65.2%
Female
34.8%
Male
Demographic split for Baroque audience in United States
MetricValue
Female65.2%
Male34.8%
Average age38.4
Estimated audience size701,362
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Baroque audience in United States
Age bracketShare%
16-1920%
20-2924%
30-3918%
40-4918%
50+20%
Fig. 04

Worldwide distribution

9.6%

of the worldwide Baroque audience comes from United States.

Worldwide audience distribution share by country for Baroque
CountryShare
Italy14.2%
Pakistan10.3%
United States9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baroque audience in United States is strongest.

Fig. 05

Top regions by affinity

Baroque fans by region: top regions in United States
#RegionReachAffinity×
01Washington~20K1.24×
02Oregon~10K1.22×
03Vermont~2K1.22×
04Washington, District of Columbia~3K1.20×
05New York~50K1.18×
06Massachusetts~20K1.16×
07New Hampshire~3K1.16×
08Maine~3K1.14×
09Virginia~20K1.13×
10California~90K1.12×
11Connecticut~8K1.12×
12Rhode Island~2K1.11×
13Maryland~10K1.10×
14New Jersey~20K1.09×
15Michigan~20K1.06×
16Wisconsin~10K1.06×
17Texas~60K1.05×
18Illinois~20K1.03×
19North Carolina~20K1.03×
20Missouri~10K1.03×
21Utah~6K1.03×
22Colorado~10K1.02×
23Minnesota~10K1.02×
24Kansas~6K1.02×
25Alaska~2K1.02×
26Montana~2K1.01×
27Idaho~4K1.00×
28Pennsylvania~20K0.99×
29Iowa~6K0.98×
30Nebraska~3K0.98×
31Georgia~20K0.97×
32Oklahoma~8K0.97×
33Ohio~20K0.96×
34Hawaii~3K0.96×
35Louisiana~9K0.95×
36Tennessee~10K0.94×
37Indiana~10K0.94×
38Kentucky~8K0.93×
39Arkansas~5K0.92×
40South Dakota~1K0.92×
41North Dakota~1K0.91×
42West Virginia~3K0.88×
43South Carolina~9K0.87×
44Arizona~10K0.86×
45Alabama~8K0.86×
46New Mexico~3K0.85×
47Delaware~2K0.85×
48Florida~40K0.84×
49Nevada~6K0.83×
50Mississippi~5K0.83×
Fig. 06

Affinity by region

Affinity by region — Baroque, United States
0.83×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Baroque audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Baroque audience
#·InterestCategoryAffinity×
01So KamalShopping392.71×
02THREADS AND MOTIFSShopping365.29×
03Edie SedgwickFashion & Accessoires202.66×
04Nida AzwerShopping186.37×
05OUTFITTERSShopping135.17×
06Richard AvedonArts & Culture129.41×
07Edvard MunchArts & Culture114.67×
08Mark RothkoArts & Culture110.64×
09Cindy ShermanArts & Culture99.23×
10RembrandtArts & Culture73.85×
11CaravaggioArts & Culture73.71×
12Punjab, PakistanTravel & Leisure61.94×
13MARIA.BFashion & Accessoires60.99×
14RaphaelArts & Culture56.49×
15KarachiTravel & Leisure54.63×
16Debbie HarryMusic & Radio51.03×
17Georgia O'KeeffeArts & Culture50.81×
18LahoreTravel & Leisure45.10×
19IslamabadTravel & Leisure37.65×
20Indian wedding clothesFashion & Accessoires31.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Baroque audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Baroque audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.44×
IndividualismJOY2.38×
TraditionCONSERVATISM2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Baroque audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.82×
Social Media UsageJOY0.88×
PatriotismCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Baroque have in United States?

Baroque has an estimated audience of 701,362 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Baroque fans?

65.2% of Baroque fans are female, 34.8% are male, with an average age of 38.4 years.

03

Which brands do Baroque fans like most?

Baroque fans show strongest brand affinity for Karachi (54.63×), Punjab, Pakistan (61.94×), and Edie Sedgwick (202.66×) over the country average.

04

Where do Baroque fans live in United States?

Baroque fans in United States are most concentrated in California (reach ~90K), Texas (reach ~60K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Baroque fans also like?

Beyond Baroque itself, the audience over-indexes on Punjab, Pakistan (61.94×), Edie Sedgwick (202.66×), OUTFITTERS (135.17×), and So Kamal (392.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Baroque audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Baroque. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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