Baroque Audience in United States

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Baroque has an estimated audience of 701,362 people in United States. 65.2% are female, 34.8% are male, average age 38.4. Top regions: California, Texas, New York. Top brand affinities: Karachi, Punjab, Pakistan, Edie Sedgwick, OUTFITTERS, So Kamal.

The average Baroque fan in United States is 38.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Karachi, Punjab, Pakistan, Edie Sedgwick, with strongest over-indexing on Karachi (54.63× the country average). Demographically, the Baroque audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Baroque fans

Demographic split for Baroque audience in United States
MetricValue
Female65.2%
Male34.8%
Average age38.4
Estimated audience size701,362

Audience persona

The typical Baroque fan in United States is more female, around 38.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Karachi.

Top regions in United States

Top regions ranked by reach for Baroque in United States
RegionReachAffinity
California84,8301.1×
Texas60,0761×
New York49,5421.26×
Florida40,3570.85×
Illinois25,3281.08×
Pennsylvania24,5871.04×
North Carolina21,8861.04×
Ohio21,1490.98×
Michigan20,4521.12×
Georgia20,2460.94×
New Jersey20,1141.13×
Virginia18,9271.11×
Washington18,4461.31×
Massachusetts17,7631.29×
Maryland13,5071.12×
Tennessee13,2980.95×
Wisconsin12,1551.15×
Colorado12,1411.1×
Indiana12,1370.95×
Missouri11,7541.04×
Minnesota11,2721.12×
Arizona11,2360.78×
Oregon10,3511.29×
South Carolina8,7540.83×
Connecticut8,4941.21×
Louisiana7,9810.88×
Kentucky7,7220.88×
Alabama7,5200.77×
Oklahoma6,6840.86×
Utah6,5311.04×
Iowa5,8831.02×
Kansas5,5121×
Nevada5,0730.75×
Arkansas4,7280.82×
Mississippi3,6720.64×
Nebraska3,4920.99×
New Hampshire3,4501.25×
Idaho3,3960.97×
Maine3,0081.2×
Washington, District of Columbia2,7021.28×
Hawaii2,6260.87×
New Mexico2,5390.72×
Rhode Island2,4961.12×
West Virginia2,4670.76×
Montana1,9531×
Delaware1,5850.82×
Vermont1,5591.27×
Alaska1,4750.98×
South Dakota1,3340.82×
North Dakota1,1510.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Baroque audience
BrandAffinityCategory
Karachi54.63×Travel & Leisure
Punjab, Pakistan61.94×Travel & Leisure
Edie Sedgwick202.66×Fashion & Accessoires
OUTFITTERS135.17×Shopping
So Kamal392.71×Shopping
THREADS AND MOTIFS365.29×Shopping
Edvard Munch114.67×Arts & Culture
René Magritte133.5×Arts & Culture
Rembrandt73.85×Arts & Culture
Caravaggio73.71×Arts & Culture
Mark Rothko110.64×Arts & Culture
Georgia O'Keeffe50.81×Arts & Culture
Indian wedding clothes31.84×Fashion & Accessoires
Islamabad37.65×Travel & Leisure
Nida Azwer186.37×Shopping
Debbie Harry51.03×Music & Radio
MARIA.B60.99×Fashion & Accessoires
Lahore45.1×Travel & Leisure
Cindy Sherman99.23×Arts & Culture
Paul Gauguin101.86×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Baroque audience
TraitClusterScore
Luxury OrientationPREMIUM3.78
Design AffinityPREMIUM2.08
Quality AwarenessPREMIUM1.92
SustainabilityBALANCE1.71
TravellingTHRILL1.46
DIY MentalityTHRILL1.42

Worldwide distribution

Worldwide audience distribution share by country for Baroque
CountryShare
Italy14.3%
Pakistan10.3%
United States9.6%

See Baroque audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Baroque have in United States?

Baroque has an estimated audience of 701,362 people in United States, concentrated in California and Texas.

What is the gender split and age of Baroque fans?

65.2% of Baroque fans are female, 34.8% are male, with an average age of 38.4 years.

Which brands do Baroque fans like most?

Baroque fans show strongest brand affinity for Karachi (54.63×), Punjab, Pakistan (61.94×), and Edie Sedgwick (202.66×) over the country average.

Where do Baroque fans live in United States?

Baroque fans in United States are most concentrated in California (reach 84,830), Texas (reach 60,076), and New York (reach 49,542). These three regions account for the largest share of the active audience.

What other brands do Baroque fans also like?

Beyond Baroque itself, the audience over-indexes on Punjab, Pakistan (61.94×), Edie Sedgwick (202.66×), OUTFITTERS (135.17×), and So Kamal (392.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Baroque. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.