Rascasse Audience Intelligence

Rembrandt Audience in United States

A data profile of the people who buy, follow and care about Rembrandt in United States — modelled from more than twelve digital signal sources. Rembrandt has an estimated audience of 989,904 people in United States.

#18among Painter in United States#5325among Person in United States#241in Arts & Culture

The average Rembrandt fan in United States is 42.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Lawrence, Caravaggio, Georgia O'Keeffe, with strongest over-indexing on Lawrence (130.59× the country average).

Demographically, the Rembrandt audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rembrandt fan in United States is more female, around 42.8 years old, with strong Design Affinity tendencies and a notable affinity for Lawrence.

Category: Arts & Culture · Type: Person · Subtype: Painter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rembrandt profile in United States.

Audience size
990K
in United States
Gender
63.2%♀
36.8% male
Age
42.8
average years
Country rank
#23833
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rembrandt fans

63.2% are female, 36.8% are male, average age 42.8.

Fig. 02

Gender split

63.2%
Female
36.8%
Male
Demographic split for Rembrandt audience in United States
MetricValue
Female63.2%
Male36.8%
Average age42.8
Estimated audience size989,904
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Rembrandt audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3917%
40-4920%
50+32%
Fig. 04

Worldwide distribution

17.5%

of the worldwide Rembrandt audience comes from United States.

Worldwide audience distribution share by country for Rembrandt
CountryShare
United States17.5%
Germany7.4%
Netherlands7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rembrandt audience in United States is strongest.

Fig. 05

Top regions by affinity

Rembrandt fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~50K9.05×
02Washington, District of Columbia~5K1.72×
03Tennessee~30K1.68×
04Massachusetts~20K1.17×
05Utah~10K1.17×
06New York~60K1.08×
07Maine~4K1.05×
08Iowa~9K1.04×
09Vermont~2K1.01×
10Washington~20K1.00×
11California~100K0.98×
12Oregon~10K0.95×
13New Hampshire~4K0.93×
14Rhode Island~3K0.93×
15Colorado~10K0.90×
16Connecticut~9K0.89×
17Georgia~30K0.87×
18Montana~2K0.86×
19Virginia~20K0.85×
20Alaska~2K0.85×
21Florida~60K0.81×
22Kentucky~10K0.81×
23Kansas~6K0.81×
24Pennsylvania~30K0.79×
25Illinois~30K0.78×
26North Carolina~20K0.78×
27Arizona~20K0.78×
28Maryland~10K0.78×
29Louisiana~10K0.78×
30Nebraska~4K0.78×
31New Mexico~4K0.78×
32New Jersey~20K0.77×
33Minnesota~10K0.77×
34Oklahoma~9K0.77×
35Texas~70K0.76×
36Missouri~10K0.76×
37Arkansas~6K0.76×
38West Virginia~4K0.76×
39Ohio~20K0.75×
40Michigan~20K0.75×
41Hawaii~3K0.74×
42South Dakota~2K0.74×
43North Dakota~2K0.73×
44Indiana~10K0.72×
45Wisconsin~10K0.72×
46South Carolina~10K0.71×
47Alabama~10K0.71×
48Nevada~7K0.68×
49Mississippi~6K0.68×
50Delaware~2K0.67×
Fig. 06

Affinity by region

Affinity by region — Rembrandt, United States
0.67×1.00×9.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rembrandt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rembrandt audience
#·InterestCategoryAffinity×
01National Portrait GalleryArts & Culture299.54×
02Irving PennArts & Culture249.91×
03Edie SedgwickFashion & Accessoires215.22×
04HindsMusic & Radio206.09×
05Richard AvedonArts & Culture197.66×
06Marc ChagallArts & Culture162.71×
07Paul GauguinArts & Culture151.83×
08Mark RothkoArts & Culture146.94×
09CaravaggioArts & Culture145.09×
10LawrenceMusic & Radio130.59×
11Edgar DegasArts & Culture120.96×
12Edvard MunchArts & Culture105.30×
13Wassily KandinskyArts & Culture105.20×
14Georgia O'KeeffeArts & Culture94.49×
15Diego RiveraArts & Culture88.57×
16David HockneyArts & Culture75.67×
17Jean-Michel BasquiatArts & Culture56.17×
18RaphaelArts & Culture47.92×
19HighSchoolMusic & Radio33.17×
20Frida KahloArts & Culture30.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rembrandt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rembrandt audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.34×
Quality AwarenessPREMIUM1.72×
MindfulnessBALANCE1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rembrandt audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.93×
Family OrientationCONSERVATISM0.98×
DIY MentalityTHRILL1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rembrandt have in United States?

Rembrandt has an estimated audience of 989,904 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rembrandt fans?

63.2% of Rembrandt fans are female, 36.8% are male, with an average age of 42.8 years.

03

Which brands do Rembrandt fans like most?

Rembrandt fans show strongest brand affinity for Lawrence (130.59×), Caravaggio (145.09×), and Georgia O'Keeffe (94.49×) over the country average.

04

Where do Rembrandt fans live in United States?

Rembrandt fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Rembrandt fans also like?

Beyond Rembrandt itself, the audience over-indexes on Caravaggio (145.09×), Georgia O'Keeffe (94.49×), Edie Sedgwick (215.22×), and National Portrait Gallery (299.54×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rembrandt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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