Rembrandt Audience in United States

Rembrandt logo

Rembrandt has an estimated audience of 1,014,528 people in United States. 63.2% are female, 36.8% are male, average age 42.8. Top regions: California, Texas, New York. Top brand affinities: Lawrence, Caravaggio, Georgia O'Keeffe, National Portrait Gallery, Edie Sedgwick.

The average Rembrandt fan in United States is 42.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Lawrence, Caravaggio, Georgia O'Keeffe, with strongest over-indexing on Lawrence (130.59× the country average). Demographically, the Rembrandt audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Design Affinity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Person · Subtype: Painter

Demographics of Rembrandt fans

Demographic split for Rembrandt audience in United States
MetricValue
Female63.2%
Male36.8%
Average age42.8
Estimated audience size1,014,528

Audience persona

The typical Rembrandt fan in United States is more female, around 42.8 years old, with strong Design Affinity tendencies and a notable affinity for Lawrence.

Top regions in United States

Top regions ranked by reach for Rembrandt in United States
RegionReachAffinity
California118,9701.07×
Texas73,9020.85×
New York70,3861.24×
Florida57,7610.84×
Tennessee38,5311.89×
Idaho34,5776.8×
Illinois29,2970.87×
Pennsylvania28,9820.85×
Georgia28,2540.9×
Massachusetts25,5021.28×
Ohio24,0550.77×
North Carolina23,6110.77×
Washington22,5891.11×
Virginia22,0280.89×
Michigan21,5840.81×
New Jersey20,9860.81×
Arizona16,9720.82×
Colorado15,7220.98×
Maryland14,3830.82×
Indiana13,4420.73×
Missouri12,7250.78×
Oregon11,9491.03×
Minnesota11,6810.8×
Wisconsin11,1510.73×
Utah10,8681.2×
Louisiana10,4280.8×
South Carolina10,2450.67×
Kentucky9,8720.78×
Alabama9,8210.69×
Connecticut9,7300.96×
Oklahoma8,4250.75×
Iowa7,4620.89×
Nevada6,9590.71×
Kansas6,5680.82×
Arkansas6,4580.77×
Washington, District of Columbia6,1882.03×
Mississippi5,2380.63×
Maine4,2001.16×
Nebraska3,9370.77×
New Mexico3,8550.76×
New Hampshire3,8330.96×
West Virginia3,1520.67×
Rhode Island3,0590.95×
Hawaii3,0360.7×
Montana2,2810.81×
Vermont1,7560.99×
Alaska1,6730.77×
Delaware1,5990.57×
South Dakota1,3100.56×
North Dakota1,2540.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rembrandt audience
BrandAffinityCategory
Lawrence130.59×Music & Radio
Caravaggio145.09×Arts & Culture
Georgia O'Keeffe94.49×Arts & Culture
National Portrait Gallery299.54×Arts & Culture
Edie Sedgwick215.22×Fashion & Accessoires
René Magritte185.98×Arts & Culture
Mark Rothko146.94×Arts & Culture
Diego Rivera88.57×Arts & Culture
HighSchool33.17×Music & Radio
Hinds206.09×Music & Radio
Richard Avedon197.66×Arts & Culture
Marc Chagall162.71×Arts & Culture
Paul Gauguin151.83×Arts & Culture
Irving Penn249.91×Arts & Culture
Edvard Munch105.3×Arts & Culture
Edgar Degas120.96×Arts & Culture
Frida Kahlo30.38×Arts & Culture
George Soros41.29×Business & Career
Jean-Michel Basquiat56.17×Arts & Culture
Wassily Kandinsky105.2×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rembrandt audience
TraitClusterScore
Design AffinityPREMIUM1.86
TravellingTHRILL1.7
SustainabilityBALANCE1.64
SpiritualityBALANCE1.62
Urban LifestyleOPEN1.52
Career OrientationPOWER1.52

Worldwide distribution

Worldwide audience distribution share by country for Rembrandt
CountryShare
United States18.2%
Germany7.4%
Netherlands7.2%

See Rembrandt audiences in other countries

More Painter audiences in United States

Frequently asked questions

How many fans does Rembrandt have in United States?

Rembrandt has an estimated audience of 1,014,528 people in United States, concentrated in California and Texas.

What is the gender split and age of Rembrandt fans?

63.2% of Rembrandt fans are female, 36.8% are male, with an average age of 42.8 years.

Which brands do Rembrandt fans like most?

Rembrandt fans show strongest brand affinity for Lawrence (130.59×), Caravaggio (145.09×), and Georgia O'Keeffe (94.49×) over the country average.

Where do Rembrandt fans live in United States?

Rembrandt fans in United States are most concentrated in California (reach 118,970), Texas (reach 73,902), and New York (reach 70,386). These three regions account for the largest share of the active audience.

What other brands do Rembrandt fans also like?

Beyond Rembrandt itself, the audience over-indexes on Caravaggio (145.09×), Georgia O'Keeffe (94.49×), National Portrait Gallery (299.54×), and Edie Sedgwick (215.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rembrandt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.