A data profile of the people who buy, follow and care about Pakistan in United Kingdom — modelled from more than twelve digital signal sources. Pakistan has an estimated audience of 4,243,461 people in United Kingdom.
The average Pakistan fan in United Kingdom is 39.7 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, South East.
Top brand affinities include Karachi, Asia Cup, Pakistani clothing, with strongest over-indexing on Karachi (9.1× the country average).
Demographically, the Pakistan audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Individualism, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Pakistan fan in United Kingdom is balanced, around 39.7 years old, with strong Individualism tendencies and a notable affinity for Karachi.
The key figures that characterise the Pakistan profile in United Kingdom.
50.5% are female, 49.5% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 39.7 |
| Estimated audience size | 4,243,461 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 22% |
of the worldwide Pakistan audience comes from United Kingdom.
| Country | Share |
|---|---|
| India | 15.5% |
| United States | 10.1% |
| Saudi Arabia | 6.6% |
Where the Pakistan audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~400K | 2.26× | |
| 02 | Yorkshire and the Humber | ~700K | 2.14× | |
| 03 | Scotland | ~500K | 1.32× | |
| 04 | East of England | ~400K | 1.04× | |
| 05 | England | ~3M | 1.02× | |
| 06 | Wales | ~200K | 0.92× | |
| 07 | South East | ~500K | 0.89× | |
| 08 | Northern Ireland | ~100K | 0.75× | |
| 09 | North East | ~100K | 0.69× | |
| 10 | East Midlands | ~100K | 0.44× | |
| 11 | South West | ~100K | 0.37× | |
| 12 | North West | ~100K | 0.24× |
The strongest cross-interests of the Pakistan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kayseria | Shopping | 16.47× | ||
| 02 | Asim Jofa | Fashion & Accessoires | 15.21× | ||
| 03 | OUTFITTERS | Shopping | 14.30× | ||
| 04 | Bonanza | Movies & TV | 13.75× | ||
| 05 | Pakistani Couture | Fashion & Accessoires | 12.84× | ||
| 06 | Pakistani Suits | Fashion & Accessoires | 12.41× | ||
| 07 | Modest Fashion | Fashion & Accessoires | 10.20× | ||
| 08 | MARIA.B | Fashion & Accessoires | 9.80× | ||
| 09 | Sana Safinaz | Fashion & Accessoires | 9.24× | ||
| 10 | Karachi | Travel & Leisure | 9.10× | ||
| 11 | Lahore | Travel & Leisure | 8.67× | ||
| 12 | Asia Cup | Sports | 7.74× | ||
| 13 | Sari-sari store | Shopping | 7.09× | ||
| 14 | Pakistani clothing | Fashion & Accessoires | 6.78× | ||
| 15 | Indian wedding clothes | Fashion & Accessoires | 6.60× | ||
| 16 | Islamabad | Travel & Leisure | 6.34× | ||
| 17 | Shalwar kameez | Fashion & Accessoires | 5.32× | ||
| 18 | Urdu | Politics & Society | 5.13× | ||
| 19 | Indian Premier League | Sports | 4.22× | ||
| 20 | American Student Dental Association | Business & Career | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.49× | |
| Luxury Orientation | PREMIUM | 1.20× | |
| Mindfulness | BALANCE | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.70× | |
| Price Sensitivity | PREMIUM | 0.76× | |
| Creativity | OPEN | 0.77× |
Pakistan has an estimated audience of 4,243,461 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
50.5% of Pakistan fans are female, 49.5% are male, with an average age of 39.7 years.
Pakistan fans show strongest brand affinity for Karachi (9.1×), Asia Cup (7.74×), and Pakistani clothing (6.78×) over the country average.
Pakistan fans in United Kingdom are most concentrated in England (reach ~3M), Yorkshire and the Humber (reach ~700K), and South East (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Pakistan itself, the audience over-indexes on Asia Cup (7.74×), Pakistani clothing (6.78×), Islamabad (6.34×), and Kayseria (16.47×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Pakistan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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