Rascasse Audience Intelligence

Shalwar kameez Audience in United States

A data profile of the people who buy, follow and care about Shalwar kameez in United States — modelled from more than twelve digital signal sources. Shalwar kameez has an estimated audience of 4,408,115 people in United States.

#4077among Topic in United States#363in Fashion & Accessoires

The average Shalwar kameez fan in United States is 31.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Air Canada, Emirates, HDFC Bank, with strongest over-indexing on Air Canada (27.39× the country average).

Demographically, the Shalwar kameez audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Pet Ownership, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shalwar kameez fan in United States is more female, around 31.9 years old, with strong Pet Ownership tendencies and a notable affinity for Air Canada.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shalwar kameez profile in United States.

Audience size
4.4M
in United States
Gender
65.5%♀
34.5% male
Age
31.9
average years
Country rank
#7408
Topic in United States
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shalwar kameez fans

65.5% are female, 34.5% are male, average age 31.9.

Fig. 02

Gender split

65.5%
Female
34.5%
Male
Demographic split for Shalwar kameez audience in United States
MetricValue
Female65.5%
Male34.5%
Average age31.9
Estimated audience size4,408,115
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Shalwar kameez audience in United States
Age bracketShare%
16-1941%
20-2921%
30-3916%
40-4913%
50+9%
Fig. 04

Worldwide distribution

12.1%

of the worldwide Shalwar kameez audience comes from United States.

Worldwide audience distribution share by country for Shalwar kameez
CountryShare
India33.9%
United States12.1%
Japan4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shalwar kameez audience in United States is strongest.

Fig. 05

Top regions by affinity

Shalwar kameez fans by region: top regions in United States
#RegionReachAffinity×
01New York~500K1.97×
02Virginia~200K1.86×
03New Jersey~200K1.71×
04Maryland~100K1.63×
05Washington, District of Columbia~20K1.59×
06Nebraska~30K1.54×
07Illinois~200K1.53×
08Texas~500K1.43×
09Massachusetts~100K1.37×
10Connecticut~60K1.30×
11Georgia~200K1.28×
12California~600K1.17×
13Washington~100K1.16×
14Pennsylvania~200K1.11×
15Montana~10K1.10×
16Michigan~100K1.08×
17Delaware~10K1.08×
18Rhode Island~10K1.06×
19Oregon~50K1.03×
20Vermont~8K1.03×
21Minnesota~60K1.01×
22New Hampshire~20K0.95×
23Maine~10K0.93×
24Alaska~9K0.93×
25North Dakota~8K0.93×
26Nevada~40K0.91×
27New Mexico~20K0.91×
28South Dakota~9K0.91×
29North Carolina~100K0.90×
30Wisconsin~60K0.89×
31Florida~300K0.88×
32Kansas~30K0.88×
33Hawaii~20K0.88×
34Iowa~30K0.87×
35West Virginia~20K0.87×
36Missouri~60K0.86×
37Ohio~100K0.85×
38Colorado~60K0.85×
39Louisiana~50K0.85×
40Utah~30K0.85×
41Indiana~70K0.84×
42Oklahoma~40K0.84×
43Idaho~20K0.83×
44Kentucky~50K0.82×
45Arkansas~30K0.82×
46Mississippi~30K0.79×
47Arizona~70K0.77×
48Alabama~50K0.75×
49Tennessee~70K0.74×
50South Carolina~50K0.73×
Fig. 06

Affinity by region

Affinity by region — Shalwar kameez, United States
0.73×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shalwar kameez audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shalwar kameez audience
#·InterestCategoryAffinity×
01HDFC BankBusiness & Career43.37×
02Toulouse FCSports40.96×
03Axis BankBusiness & Career31.91×
04MARIA.BFashion & Accessoires30.34×
05Air CanadaTravel & Leisure27.39×
06Cultural tourismTravel & Leisure24.36×
07EmiratesTravel & Leisure24.29×
08International educationBusiness & Career15.38×
09FlipkartShopping12.80×
10Jewellery storeFashion & Accessoires11.47×
11HindiPolitics & Society10.55×
12David's BridalFashion & Accessoires10.16×
13Cross-stitchHome & Garden9.34×
14HinduismPolitics & Society8.12×
15Party dressFashion & Accessoires7.86×
16PakistanTravel & Leisure7.07×
17Bath and BodyworksShopping5.56×
18Designer clothingFashion & Accessoires5.07×
19Do it yourself (DIY)Home & Garden2.88×
20Indeed.comBusiness & Career2.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shalwar kameez audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shalwar kameez audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.77×
Design AffinityPREMIUM2.65×
Price SensitivityPREMIUM2.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shalwar kameez audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.44×
Convenience OrientationPREMIUM0.76×
Need for SecurityCONSERVATISM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shalwar kameez have in United States?

Shalwar kameez has an estimated audience of 4,408,115 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Shalwar kameez fans?

65.5% of Shalwar kameez fans are female, 34.5% are male, with an average age of 31.9 years.

03

Which brands do Shalwar kameez fans like most?

Shalwar kameez fans show strongest brand affinity for Air Canada (27.39×), Emirates (24.29×), and HDFC Bank (43.37×) over the country average.

04

Where do Shalwar kameez fans live in United States?

Shalwar kameez fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Shalwar kameez fans also like?

Beyond Shalwar kameez itself, the audience over-indexes on Emirates (24.29×), HDFC Bank (43.37×), MARIA.B (30.34×), and International education (15.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Shalwar kameez audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shalwar kameez. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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