Shalwar kameez Audience in United States

Shalwar kameez has an estimated audience of 4,408,115 people in United States. 65.5% are female, 34.5% are male, average age 31.9. Top regions: California, Texas, New York. Top brand affinities: Indeed.com, Astro (Malaysian satellite television), Alia Bhatt, Term life insurance, Sri Lanka.

The average Shalwar kameez fan in United States is 31.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Indeed.com, Astro (Malaysian satellite television), Alia Bhatt, with strongest over-indexing on Indeed.com (9.09× the country average). Demographically, the Shalwar kameez audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Shalwar kameez fans

Demographic split for Shalwar kameez audience in United States
MetricValue
Female65.5%
Male34.5%
Average age31.9
Estimated audience size4,408,115

Audience persona

The typical Shalwar kameez fan in United States is more female, around 31.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Indeed.com.

Top regions in United States

Top regions ranked by reach for Shalwar kameez in United States
RegionReachAffinity
California623,3091.29×
Texas583,4471.54×
New York561,6952.28×
Florida303,3771.02×
Illinois255,8431.74×
Virginia238,5722.22×
New Jersey210,7191.88×
Georgia179,5221.32×
Pennsylvania162,8811.1×
Maryland133,6271.76×
Michigan133,4431.16×
Massachusetts127,7901.47×
North Carolina124,0280.94×
Ohio111,6300.82×
Washington106,7561.21×
Arizona74,1650.82×
Indiana68,1750.85×
Minnesota64,3551.02×
Colorado62,3930.9×
Connecticut60,7381.37×
Wisconsin59,7980.9×
Missouri57,8920.81×
Tennessee55,6650.63×
Oregon54,9021.09×
Kentucky38,2130.69×
Louisiana37,4330.66×
Oklahoma36,0140.74×
South Carolina36,0000.54×
Alabama34,8440.57×
Nevada34,6500.81×
Utah33,1640.84×
Washington, District of Columbia28,0592.12×
Iowa27,1950.75×
Kansas26,6700.77×
Arkansas23,0160.63×
Mississippi17,4880.48×
New Hampshire16,7420.96×
Nebraska15,9630.72×
New Mexico15,4500.7×
Hawaii14,1510.75×
West Virginia13,9020.68×
Idaho12,8380.58×
Maine12,7550.81×
Rhode Island11,4870.82×
Delaware10,6680.88×
Vermont7,5320.97×
Alaska6,9370.74×
Montana6,5120.53×
South Dakota6,4280.63×
North Dakota5,8110.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shalwar kameez audience
BrandAffinityCategory
Indeed.com9.09×Business & Career
Astro (Malaysian satellite television)27.21×Movies & TV
Alia Bhatt39.19×Movies & TV
Term life insurance20.37×Business & Career
Sri Lanka24.12×Travel & Leisure
Jollibee11.89×Food & Beverages
Cotton On16.81×Fashion & Accessoires
Do it yourself (DIY)3.43×Home & Garden
Air Canada15.44×Travel & Leisure
Google News5.75×News
Kia Sportage20×Cars & Mobility
Google Maps3.59×Internet & Social Media
Planet Fitness3.52×Sports
Enterprise Rent-A-Car5.29×Cars & Mobility
Apple Store6.84×Shopping
Designer clothing5.6×Fashion & Accessoires
DuckDuckGo7.39×Internet & Social Media
Diaper bag5.39×Kids & Family
Emirates13.3×Travel & Leisure
Priyanka Chopra11.67×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shalwar kameez audience
TraitClusterScore
Luxury OrientationPREMIUM3.42
Design AffinityPREMIUM2.74
LGBTQ+ IdentityOPEN2.26
Pet OwnershipJOY1.96
Price SensitivityPREMIUM1.67
DIY MentalityTHRILL1.64

Worldwide distribution

Worldwide audience distribution share by country for Shalwar kameez
CountryShare
India33.9%
United States12.1%
Japan4.7%

See Shalwar kameez audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Shalwar kameez have in United States?

Shalwar kameez has an estimated audience of 4,408,115 people in United States, concentrated in California and Texas.

What is the gender split and age of Shalwar kameez fans?

65.5% of Shalwar kameez fans are female, 34.5% are male, with an average age of 31.9 years.

Which brands do Shalwar kameez fans like most?

Shalwar kameez fans show strongest brand affinity for Indeed.com (9.09×), Astro (Malaysian satellite television) (27.21×), and Alia Bhatt (39.19×) over the country average.

Where do Shalwar kameez fans live in United States?

Shalwar kameez fans in United States are most concentrated in California (reach 623,309), Texas (reach 583,447), and New York (reach 561,695). These three regions account for the largest share of the active audience.

What other brands do Shalwar kameez fans also like?

Beyond Shalwar kameez itself, the audience over-indexes on Astro (Malaysian satellite television) (27.21×), Alia Bhatt (39.19×), Term life insurance (20.37×), and Sri Lanka (24.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shalwar kameez. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.