Rascasse Audience Intelligence

Axis Bank Target Market in United States

A data profile of the people who buy, follow and care about Axis Bank in United States — modelled from more than twelve digital signal sources. Axis Bank has an estimated audience of 561,153 people in United States.

#37among Bank in United States#3524among Brand in United States#2128in Business & Career

The average Axis Bank fan in United States is 34.0 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Flipkart, ICICI Bank, hotstar, with strongest over-indexing on Flipkart (59.06× the country average).

Demographically, the Axis Bank audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Individualism, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Axis Bank fan in United States is more male, around 34.0 years old, with strong Individualism tendencies and a notable affinity for Flipkart.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Axis Bank profile in United States.

Audience size
561K
in United States
Gender
43.8%♀
56.2% male
Age
34.0
average years
Country rank
#34238
Brand in United States
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Axis Bank

43.8% are female, 56.2% are male, average age 34.0.

Fig. 02

Gender split

43.8%
Female
56.2%
Male
Demographic split for Axis Bank audience in United States
MetricValue
Female43.8%
Male56.2%
Average age34.0
Estimated audience size561,153
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Axis Bank audience in United States
Age bracketShare%
16-1929%
20-2926%
30-3921%
40-4915%
50+10%
Fig. 04

Worldwide distribution

6.6%

of the worldwide Axis Bank audience comes from United States.

Worldwide audience distribution share by country for Axis Bank
CountryShare
India73.8%
United States6.6%
Brazil2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Axis Bank audience in United States is strongest.

Fig. 05

Top regions by affinity

Axis Bank customers by region in United States
#RegionReachAffinity×
01New York~400K11.67×
02New Jersey~40K2.79×
03California~100K1.87×
04Washington~20K1.79×
05Texas~80K1.77×
06Kansas~7K1.68×
07Georgia~30K1.62×
08Virginia~20K1.55×
09Washington, District of Columbia~2K1.48×
10Illinois~30K1.45×
11Massachusetts~20K1.44×
12North Carolina~20K1.24×
13Colorado~10K1.22×
14Delaware~2K1.21×
15Connecticut~6K1.12×
16Pennsylvania~20K1.08×
17Maryland~9K1.00×
18Wyoming<1K1.00×
19New Hampshire~2K0.99×
20Nebraska~3K0.97×
21Michigan~10K0.95×
22Arizona~10K0.89×
23Florida~30K0.88×
24Oregon~5K0.83×
25Arkansas~4K0.83×
26Ohio~10K0.82×
27Alaska<1K0.82×
28South Dakota<1K0.79×
29North Dakota<1K0.79×
30Minnesota~6K0.78×
31Montana~1K0.77×
32Indiana~7K0.73×
33Missouri~6K0.73×
34Iowa~3K0.73×
35Maine~1K0.72×
36Rhode Island~1K0.72×
37Tennessee~8K0.70×
38South Carolina~6K0.68×
39Nevada~4K0.68×
40West Virginia~2K0.68×
41New Mexico~2K0.67×
42Hawaii~2K0.67×
43Idaho~2K0.65×
44Kentucky~4K0.64×
45Utah~3K0.64×
46Mississippi~3K0.63×
47Wisconsin~5K0.58×
48Louisiana~4K0.56×
49Oklahoma~3K0.55×
50Alabama~4K0.51×
Fig. 06

Affinity by region

Affinity by region — Axis Bank, United States
0.51×1.00×11.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Axis Bank audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Axis Bank audience
#·InterestCategoryAffinity×
01ICICI BankBusiness & Career136.11×
02HDFC BankBusiness & Career135.77×
03Actor VijayMovies & TV77.24×
04BSE SENSEXBusiness & Career72.00×
05FlipkartShopping59.06×
06Chennai Super KingsSports57.06×
07Kolkata Knight RidersSports53.29×
08hotstarMovies & TV50.00×
09Colors (TV channel)Movies & TV49.23×
10Telugu languagePolitics & Society45.20×
11Bollywood HungamaMovies & TV42.80×
12Sari-sari storeShopping36.89×
13Indian wedding clothesFashion & Accessoires34.88×
14India national cricket teamSports31.99×
15Shalwar kameezFashion & Accessoires31.91×
16Punjab, PakistanTravel & Leisure30.70×
17Tamil languagePolitics & Society29.01×
18Indian Premier LeagueSports28.19×
19SariFashion & Accessoires24.42×
20Zoom (TV channel)Technology & Electronics12.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Axis Bank audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Axis Bank audience · What stands out
TraitClusterDeviationScore
IndividualismJOY5.64×
Luxury OrientationPREMIUM2.41×
TravellingTHRILL2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Axis Bank audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.60×
CreativityOPEN0.68×
Family OrientationCONSERVATISM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Axis Bank's target market in United States?

Axis Bank's target market in United States covers an estimated 561,153 people, concentrated in New York and California.

02

What is the gender split and age of Axis Bank customers?

43.8% of the Axis Bank audience are female, 56.2% are male, with an average age of 34.0 years.

03

Which brands do Axis Bank fans like most?

Axis Bank fans show strongest brand affinity for Flipkart (59.06×), ICICI Bank (136.11×), and hotstar (50×) over the country average.

04

Where do Axis Bank fans live in United States?

Axis Bank fans in United States are most concentrated in New York (reach ~400K), California (reach ~100K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Axis Bank fans also like?

Beyond Axis Bank itself, the audience over-indexes on ICICI Bank (136.11×), hotstar (50×), HDFC Bank (135.77×), and Actor Vijay (77.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bank audiences in United States

See Axis Bank audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Axis Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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