Axis Bank Audience in United States

Axis Bank logo

Axis Bank has an estimated audience of 539,961 people in United States. 43.8% are female, 56.2% are male, average age 34.0. Top regions: New York, California, Texas. Top brand affinities: Flipkart, ICICI Bank, hotstar, HDFC Bank, Indian Premier League.

The average Axis Bank fan in United States is 34.0 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Flipkart, ICICI Bank, hotstar, with strongest over-indexing on Flipkart (59.06× the country average). Demographically, the Axis Bank audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Career Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Bank

Demographics of Axis Bank fans

Demographic split for Axis Bank audience in United States
MetricValue
Female43.8%
Male56.2%
Average age34.0
Estimated audience size539,961

Audience persona

The typical Axis Bank fan in United States is more male, around 34.0 years old, with strong Career Orientation tendencies and a notable affinity for Flipkart.

Top regions in United States

Top regions ranked by reach for Axis Bank in United States
RegionReachAffinity
New York395,94013.12×
California100,0511.68×
Texas78,5031.69×
New Jersey35,5452.59×
Georgia27,4901.65×
Illinois24,6851.37×
Florida23,1360.63×
Virginia20,2181.54×
North Carolina19,1161.18×
Washington17,1411.58×
Pennsylvania15,5440.85×
Massachusetts15,1211.42×
Ohio13,0230.78×
Michigan12,6120.89×
Arizona8,3910.76×
Maryland7,7150.83×
Tennessee6,5710.61×
Indiana5,9490.6×
Colorado5,8320.69×
Connecticut5,6311.04×
Minnesota5,6040.72×
Missouri5,4400.63×
Kansas5,3871.27×
Oregon4,7040.76×
South Carolina4,6150.57×
Wisconsin3,5860.44×
Kentucky3,2410.48×
Arkansas3,0120.68×
Nebraska2,8591.06×
Nevada2,7460.53×
Iowa2,7080.61×
Alabama2,4460.32×
Utah2,2190.46×
Louisiana2,1980.32×
Washington, District of Columbia2,1561.33×
Oklahoma2,1330.36×
New Hampshire1,8180.85×
Delaware1,8071.21×
Mississippi9190.21×
Rhode Island7680.45×
New Mexico7640.28×
Idaho7130.26×
West Virginia5930.24×
Hawaii5230.23×
North Dakota2540.23×
Maine2520.13×
Montana2040.14×
South Dakota2010.16×
Vermont1940.2×
Alaska1790.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Axis Bank audience
BrandAffinityCategory
Flipkart59.06×Shopping
ICICI Bank136.11×Business & Career
hotstar50×Movies & TV
HDFC Bank135.77×Business & Career
Indian Premier League18.71×Sports
Indian wedding clothes34.88×Fashion & Accessoires
Telugu language45.2×Politics & Society
Shalwar kameez31.91×Fashion & Accessoires
Actor Vijay77.24×Movies & TV
Colors (TV channel)49.23×Movies & TV
Chennai Super Kings57.06×Sports
BSE SENSEX72×Business & Career
Sari-sari store36.89×Shopping
Sari24.42×Fashion & Accessoires
Punjab, Pakistan30.7×Travel & Leisure
Tamil language29.01×Politics & Society
India national cricket team31.99×Sports
Zoom (TV channel)12.13×Technology & Electronics
Kolkata Knight Riders53.29×Sports
Bollywood Hungama42.8×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Axis Bank audience
TraitClusterScore
Career OrientationPOWER3.16
Quality AwarenessPREMIUM1.93
Luxury OrientationPREMIUM1.52
Risk AppetiteTHRILL1.35
LGBTQ+ IdentityOPEN1.33
TravellingTHRILL1.29

Worldwide distribution

Worldwide audience distribution share by country for Axis Bank
CountryShare
India74.3%
United States6.4%
United Arab Emirates2.4%

See Axis Bank audiences in other countries

More Bank audiences in United States

Frequently asked questions

How many fans does Axis Bank have in United States?

Axis Bank has an estimated audience of 539,961 people in United States, concentrated in New York and California.

What is the gender split and age of Axis Bank fans?

43.8% of Axis Bank fans are female, 56.2% are male, with an average age of 34.0 years.

Which brands do Axis Bank fans like most?

Axis Bank fans show strongest brand affinity for Flipkart (59.06×), ICICI Bank (136.11×), and hotstar (50×) over the country average.

Where do Axis Bank fans live in United States?

Axis Bank fans in United States are most concentrated in New York (reach 395,940), California (reach 100,051), and Texas (reach 78,503). These three regions account for the largest share of the active audience.

What other brands do Axis Bank fans also like?

Beyond Axis Bank itself, the audience over-indexes on ICICI Bank (136.11×), hotstar (50×), HDFC Bank (135.77×), and Indian Premier League (18.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Axis Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.