ICICI Bank Audience in United States

ICICI Bank logo

ICICI Bank has an estimated audience of 671,279 people in United States. 43.2% are female, 56.8% are male, average age 29.9. Top regions: Texas, California, New Jersey. Top brand affinities: HDFC Bank, IBPS BANK EXAM, The RealReal, Ajay Devgan, Salas, Asturias.

The average ICICI Bank fan in United States is 29.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, New Jersey. Top brand affinities include HDFC Bank, IBPS BANK EXAM, The RealReal, with strongest over-indexing on HDFC Bank (98.58× the country average). Demographically, the ICICI Bank audience skews more male with an average age of 29.9, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Bank

Demographics of ICICI Bank fans

Demographic split for ICICI Bank audience in United States
MetricValue
Female43.2%
Male56.8%
Average age29.9
Estimated audience size671,279

Audience persona

The typical ICICI Bank fan in United States is more male, around 29.9 years old, with strong Risk Appetite tendencies and a notable affinity for HDFC Bank.

Top regions in United States

Top regions ranked by reach for ICICI Bank in United States
RegionReachAffinity
Texas138,8302.41×
California131,7081.78×
New Jersey59,2083.47×
Georgia46,7952.26×
Illinois43,9151.96×
North Carolina42,4022.1×
Florida38,9880.86×
Virginia38,5882.36×
New York37,2570.99×
Washington34,2702.55×
Pennsylvania28,1111.24×
Michigan26,0931.49×
Ohio23,2021.12×
Massachusetts22,7811.72×
Arizona17,4961.28×
Maryland14,2661.24×
Tennessee10,6520.79×
Minnesota10,5811.1×
Indiana10,4830.85×
Connecticut9,9451.48×
Colorado9,4000.89×
Missouri8,8830.82×
Wisconsin7,3730.73×
Oregon7,3480.95×
South Carolina7,0900.7×
Kentucky5,9930.71×
Kansas4,6430.88×
Arkansas4,4810.81×
Iowa4,4080.8×
Alabama4,1970.45×
Delaware3,8892.1×
Nevada3,5860.55×
Utah3,2250.54×
Nebraska2,8200.84×
Washington, District of Columbia2,6331.3×
Louisiana2,4930.29×
Oklahoma2,4600.33×
New Hampshire2,4120.91×
Mississippi1,6080.29×
Rhode Island1,3360.63×
New Mexico9740.29×
Idaho9220.27×
Hawaii8010.28×
West Virginia7380.24×
Maine4150.17×
North Dakota3790.28×
Alaska3510.24×
South Dakota3220.21×
Vermont2310.2×
Montana2270.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for ICICI Bank audience
BrandAffinityCategory
HDFC Bank98.58×Business & Career
IBPS BANK EXAM95.43×Business & Career
The RealReal20.79×Fashion & Accessoires
Ajay Devgan66.11×Movies & TV
Salas, Asturias72.5×Travel & Leisure
Zoom (TV channel)6.46×Technology & Electronics
Night Court31.15×Movies & TV
Kick Off (magazine)74.15×Sports
Sunil Shetty68.22×Movies & TV
Bindass76.8×Movies & TV
State Bank of India42.78×Business & Career
Venmo7.4×Technology & Electronics
Staff Selection Commission45.53×Politics & Society
Orbital welding54.87×Business & Career
Music1.51×Business & Career
Consumer Electronics Association50.27×Technology & Electronics
Sports1.51×Sports
Indian Super League14.42×Sports
J.Jill10.23×Shopping
K-market81.66×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by ICICI Bank audience
TraitClusterScore
Risk AppetiteTHRILL2.72
Early Adopter MentalityPOWER1.64
TravellingTHRILL1.47
LGBTQ+ IdentityOPEN1.39
Quality AwarenessPREMIUM1.36
Need for SecurityCONSERVATISM1.23

Worldwide distribution

Worldwide audience distribution share by country for ICICI Bank
CountryShare
India74.9%
United States6.0%
United Arab Emirates2.4%

See ICICI Bank audiences in other countries

More Bank audiences in United States

Frequently asked questions

How many fans does ICICI Bank have in United States?

ICICI Bank has an estimated audience of 671,279 people in United States, concentrated in Texas and California.

What is the gender split and age of ICICI Bank fans?

43.2% of ICICI Bank fans are female, 56.8% are male, with an average age of 29.9 years.

Which brands do ICICI Bank fans like most?

ICICI Bank fans show strongest brand affinity for HDFC Bank (98.58×), IBPS BANK EXAM (95.43×), and The RealReal (20.79×) over the country average.

Where do ICICI Bank fans live in United States?

ICICI Bank fans in United States are most concentrated in Texas (reach 138,830), California (reach 131,708), and New Jersey (reach 59,208). These three regions account for the largest share of the active audience.

What other brands do ICICI Bank fans also like?

Beyond ICICI Bank itself, the audience over-indexes on IBPS BANK EXAM (95.43×), The RealReal (20.79×), Ajay Devgan (66.11×), and Salas, Asturias (72.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for ICICI Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.