Rascasse Audience Intelligence

ICICI Bank Target Market in United States

A data profile of the people who buy, follow and care about ICICI Bank in United States — modelled from more than twelve digital signal sources. ICICI Bank has an estimated audience of 692,569 people in United States.

#32among Bank in United States#3106among Brand in United States#1896in Business & Career

The average ICICI Bank fan in United States is 29.9 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, New Jersey.

Top brand affinities include HDFC Bank, IBPS BANK EXAM, The RealReal, with strongest over-indexing on HDFC Bank (98.58× the country average).

Demographically, the ICICI Bank audience skews more male with an average age of 29.9, and over-indexes on personality traits such as Individualism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical ICICI Bank fan in United States is more male, around 29.9 years old, with strong Individualism tendencies and a notable affinity for HDFC Bank.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ICICI Bank profile in United States.

Audience size
693K
in United States
Gender
43.2%♀
56.8% male
Age
29.9
average years
Country rank
#30118
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of ICICI Bank

43.2% are female, 56.8% are male, average age 29.9.

Fig. 02

Gender split

43.2%
Female
56.8%
Male
Demographic split for ICICI Bank audience in United States
MetricValue
Female43.2%
Male56.8%
Average age29.9
Estimated audience size692,569
Fig. 03

Age distribution

Ø 29.9
average years
Age distribution of the ICICI Bank audience in United States
Age bracketShare%
16-1946%
20-2922%
30-3916%
40-4911%
50+6%
Fig. 04

Worldwide distribution

6.2%

of the worldwide ICICI Bank audience comes from United States.

Worldwide audience distribution share by country for ICICI Bank
CountryShare
India74.6%
United States6.2%
United Arab Emirates2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ICICI Bank audience in United States is strongest.

Fig. 05

Top regions by affinity

ICICI Bank customers by region in United States
#RegionReachAffinity×
01New Jersey~70K3.97×
02Texas~100K2.47×
03Washington~30K2.44×
04Georgia~50K2.25×
05Virginia~40K2.21×
06North Carolina~40K2.08×
07Delaware~4K1.97×
08Illinois~40K1.88×
09California~100K1.81×
10Massachusetts~20K1.68×
11Connecticut~10K1.53×
12Michigan~20K1.37×
13Maryland~10K1.27×
14Pennsylvania~30K1.23×
15Arizona~20K1.22×
16Washington, District of Columbia~2K1.17×
17Ohio~20K1.08×
18Minnesota~10K1.03×
19New Hampshire~3K0.99×
20New York~40K0.96×
21Oregon~7K0.89×
22Colorado~9K0.85×
23Missouri~9K0.84×
24Kansas~4K0.84×
25Indiana~10K0.83×
26Nebraska~3K0.83×
27Florida~40K0.82×
28Iowa~5K0.82×
29Arkansas~5K0.82×
30Tennessee~10K0.79×
31South Carolina~8K0.75×
32Rhode Island~2K0.75×
33Wisconsin~8K0.74×
34Alaska~1K0.73×
35Vermont<1K0.73×
36Montana~1K0.71×
37Kentucky~6K0.70×
38South Dakota~1K0.69×
39North Dakota<1K0.69×
40Maine~1K0.61×
41Nevada~4K0.59×
42Utah~3K0.58×
43West Virginia~2K0.58×
44Hawaii~2K0.56×
45Idaho~2K0.54×
46New Mexico~2K0.53×
47Mississippi~3K0.51×
48Alabama~5K0.49×
49Oklahoma~4K0.48×
50Louisiana~4K0.43×
Fig. 06

Affinity by region

Affinity by region — ICICI Bank, United States
0.43×1.00×3.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ICICI Bank audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ICICI Bank audience
#·InterestCategoryAffinity×
01HDFC BankBusiness & Career98.58×
02IBPS BANK EXAMBusiness & Career95.43×
03K-marketShopping81.66×
04BindassMovies & TV76.80×
05Kick Off (magazine)Sports74.15×
06Salas, AsturiasTravel & Leisure72.50×
07Sunil ShettyMovies & TV68.22×
08Ajay DevganMovies & TV66.11×
09Orbital weldingBusiness & Career54.87×
10Consumer Electronics AssociationTechnology & Electronics50.27×
11Staff Selection CommissionPolitics & Society45.53×
12State Bank of IndiaBusiness & Career42.78×
13Night CourtMovies & TV31.15×
14The RealRealFashion & Accessoires20.79×
15Indian Super LeagueSports14.42×
16J.JillShopping10.23×
17VenmoTechnology & Electronics7.40×
18Zoom (TV channel)Technology & Electronics6.46×
19MusicBusiness & Career1.51×
20SportsSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ICICI Bank audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ICICI Bank audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.01×
Career OrientationPOWER1.39×
Quality AwarenessPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ICICI Bank audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.49×
Social Media UsageJOY0.52×
Early Adopter MentalityPOWER0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is ICICI Bank's target market in United States?

ICICI Bank's target market in United States covers an estimated 692,569 people, concentrated in Texas and California.

02

What is the gender split and age of ICICI Bank customers?

43.2% of the ICICI Bank audience are female, 56.8% are male, with an average age of 29.9 years.

03

Which brands do ICICI Bank fans like most?

ICICI Bank fans show strongest brand affinity for HDFC Bank (98.58×), IBPS BANK EXAM (95.43×), and The RealReal (20.79×) over the country average.

04

Where do ICICI Bank fans live in United States?

ICICI Bank fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and New Jersey (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do ICICI Bank fans also like?

Beyond ICICI Bank itself, the audience over-indexes on IBPS BANK EXAM (95.43×), The RealReal (20.79×), Ajay Devgan (66.11×), and Salas, Asturias (72.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See ICICI Bank audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for ICICI Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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