A data profile of the people who buy, follow and care about Tamil language in United States — modelled from more than twelve digital signal sources. Tamil language has an estimated audience of 4,361,191 people in United States.
The average Tamil language fan in United States is 36.7 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include 5 Seconds of Summer, Ancient Egypt, Hindi, with strongest over-indexing on 5 Seconds of Summer (71.8× the country average).
Demographically, the Tamil language audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Patriotism, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Tamil language fan in United States is balanced, around 36.7 years old, with strong Patriotism tendencies and a notable affinity for 5 Seconds of Summer.
The key figures that characterise the Tamil language profile in United States.
50.6% are female, 49.4% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 36.7 |
| Estimated audience size | 4,361,191 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide Tamil language audience comes from United States.
| Country | Share |
|---|---|
| India | 39.5% |
| United States | 8.1% |
| Malaysia | 6.7% |
Where the Tamil language audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~30K | 1.97× | |
| 02 | Washington | ~100K | 1.56× | |
| 03 | Massachusetts | ~100K | 1.46× | |
| 04 | New York | ~300K | 1.42× | |
| 05 | New Jersey | ~200K | 1.42× | |
| 06 | California | ~700K | 1.41× | |
| 07 | Virginia | ~100K | 1.29× | |
| 08 | Oregon | ~60K | 1.27× | |
| 09 | Connecticut | ~60K | 1.26× | |
| 10 | Illinois | ~200K | 1.25× | |
| 11 | Maryland | ~90K | 1.18× | |
| 12 | Texas | ~400K | 1.16× | |
| 13 | Georgia | ~200K | 1.12× | |
| 14 | Hawaii | ~20K | 1.12× | |
| 15 | Pennsylvania | ~200K | 1.10× | |
| 16 | Rhode Island | ~10K | 1.08× | |
| 17 | Minnesota | ~70K | 1.07× | |
| 18 | North Carolina | ~100K | 1.05× | |
| 19 | Wisconsin | ~70K | 1.05× | |
| 20 | Kansas | ~40K | 1.03× | |
| 21 | Arizona | ~90K | 1.01× | |
| 22 | Delaware | ~10K | 1.01× | |
| 23 | Vermont | ~8K | 1.00× | |
| 24 | Colorado | ~70K | 0.99× | |
| 25 | Florida | ~300K | 0.97× | |
| 26 | Utah | ~40K | 0.96× | |
| 27 | New Hampshire | ~20K | 0.96× | |
| 28 | Maine | ~20K | 0.96× | |
| 29 | Michigan | ~100K | 0.95× | |
| 30 | Nevada | ~40K | 0.94× | |
| 31 | Alaska | ~9K | 0.93× | |
| 32 | Missouri | ~60K | 0.91× | |
| 33 | Indiana | ~70K | 0.88× | |
| 34 | South Carolina | ~60K | 0.88× | |
| 35 | Ohio | ~100K | 0.86× | |
| 36 | Nebraska | ~20K | 0.86× | |
| 37 | Tennessee | ~70K | 0.85× | |
| 38 | Kentucky | ~50K | 0.85× | |
| 39 | Oklahoma | ~40K | 0.85× | |
| 40 | New Mexico | ~20K | 0.84× | |
| 41 | Iowa | ~30K | 0.83× | |
| 42 | Arkansas | ~30K | 0.83× | |
| 43 | Idaho | ~20K | 0.83× | |
| 44 | Montana | ~10K | 0.83× | |
| 45 | North Dakota | ~7K | 0.83× | |
| 46 | South Dakota | ~8K | 0.82× | |
| 47 | West Virginia | ~20K | 0.78× | |
| 48 | Louisiana | ~40K | 0.77× | |
| 49 | Alabama | ~50K | 0.74× | |
| 50 | Mississippi | ~30K | 0.73× |
The strongest cross-interests of the Tamil language audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 5 Seconds of Summer | Music & Radio | 71.80× | ||
| 02 | HDFC Bank | Business & Career | 42.82× | ||
| 03 | Bulk Apothecary | Shopping | 34.35× | ||
| 04 | Ranbir Kapoor | Movies & TV | 33.20× | ||
| 05 | Hindustan | Politics & Society | 31.62× | ||
| 06 | Axis Bank | Business & Career | 29.01× | ||
| 07 | Nifty Fifty's | Food & Beverages | 28.38× | ||
| 08 | U.S. Polo Assn. | Fashion & Accessoires | 26.39× | ||
| 09 | Ranveer Singh | Movies & TV | 24.78× | ||
| 10 | Hindi | Politics & Society | 18.88× | ||
| 11 | International education | Business & Career | 14.13× | ||
| 12 | India national cricket team | Sports | 13.33× | ||
| 13 | Cricket World Cup | Sports | 12.61× | ||
| 14 | Chennai | Travel & Leisure | 10.86× | ||
| 15 | Ancient Egypt | Politics & Society | 10.48× | ||
| 16 | Swing trading | Business & Career | 10.22× | ||
| 17 | Jewellery store | Fashion & Accessoires | 7.63× | ||
| 18 | Badminton | Sports | 7.63× | ||
| 19 | Hinduism | Politics & Society | 6.43× | ||
| 20 | Great Clips | Beauty & Wellness | 3.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 4.71× | |
| Indulgence | JOY | 2.01× | |
| Community Orientation | OPEN | 1.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.81× | |
| Extroversion | THRILL | 0.94× | |
| Luxury Orientation | PREMIUM | 0.99× |
Tamil language has an estimated audience of 4,361,191 people in United States, concentrated in California and Texas.
50.6% of Tamil language fans are female, 49.4% are male, with an average age of 36.7 years.
Tamil language fans show strongest brand affinity for 5 Seconds of Summer (71.8×), Ancient Egypt (10.48×), and Hindi (18.88×) over the country average.
Tamil language fans in United States are most concentrated in California (reach ~700K), Texas (reach ~400K), and New York (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Tamil language itself, the audience over-indexes on Ancient Egypt (10.48×), Hindi (18.88×), HDFC Bank (42.82×), and Ranveer Singh (24.78×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Tamil language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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