Tamil language Audience in United States

Tamil language has an estimated audience of 4,361,191 people in United States. 50.6% are female, 49.4% are male, average age 36.7. Top regions: California, Texas, New York. Top brand affinities: 5 Seconds of Summer, India national cricket team, HDFC Bank, Ancient Egypt, Hindi.

The average Tamil language fan in United States is 36.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include 5 Seconds of Summer, India national cricket team, HDFC Bank, with strongest over-indexing on 5 Seconds of Summer (51.75× the country average). Demographically, the Tamil language audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Language

Demographics of Tamil language fans

Demographic split for Tamil language audience in United States
MetricValue
Female50.6%
Male49.4%
Average age36.7
Estimated audience size4,361,191

Audience persona

The typical Tamil language fan in United States is balanced, around 36.7 years old, with strong Patriotism tendencies and a notable affinity for 5 Seconds of Summer.

Top regions in United States

Top regions ranked by reach for Tamil language in United States
RegionReachAffinity
California722,9411.51×
Texas470,7191.26×
New York374,5601.54×
Florida297,4851.01×
Illinois189,1161.3×
New Jersey168,4511.52×
Pennsylvania164,2911.12×
Georgia161,8981.21×
Virginia145,8091.37×
North Carolina144,7941.1×
Washington143,4301.64×
Massachusetts133,1571.55×
Ohio112,7430.84×
Michigan108,5800.95×
Maryland89,4241.19×
Arizona87,6740.98×
Tennessee73,0720.84×
Indiana69,9320.88×
Wisconsin69,8381.06×
Colorado68,1630.99×
Minnesota67,2691.08×
Oregon64,6221.29×
Missouri62,8820.89×
South Carolina58,3100.89×
Connecticut56,9451.3×
Kentucky42,3180.77×
Alabama40,3480.66×
Nevada39,4710.94×
Louisiana39,0550.69×
Oklahoma39,0220.81×
Kansas36,8901.07×
Utah34,7250.89×
Washington, District of Columbia28,4822.17×
Iowa27,3190.76×
Arkansas26,6010.74×
Hawaii21,5361.15×
Mississippi21,1580.59×
Nebraska16,2360.74×
New Mexico15,9050.73×
New Hampshire15,5700.91×
Idaho14,9980.69×
Rhode Island14,9541.08×
Maine14,7010.94×
West Virginia11,9510.59×
Delaware11,6450.97×
Montana7,6420.63×
Vermont7,0340.92×
Alaska6,7280.72×
South Dakota5,2630.52×
North Dakota4,5260.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tamil language audience
BrandAffinityCategory
5 Seconds of Summer51.75×Music & Radio
India national cricket team21.12×Sports
HDFC Bank39.49×Business & Career
Ancient Egypt6.17×Politics & Society
Hindi11.07×Politics & Society
Flipkart11.78×Shopping
Swing trading11.24×Business & Career
Axis Bank28.27×Business & Career
Ranbir Kapoor23.07×Movies & TV
Great Clips3.27×Beauty & Wellness
Best Buy2.12×Shopping
Ranveer Singh16.87×Movies & TV
Singapore6.22×Travel & Leisure
Deepika Padukone13.95×Movies & TV
Hobby Lobby1.89×Home & Garden
Malaysia5.5×Travel & Leisure
FC Bayern Munich3.24×Sports
Chennai8.63×Travel & Leisure
Planet Fitness1.86×Sports
Taco Bell1.92×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tamil language audience
TraitClusterScore
PatriotismCONSERVATISM2.42
LGBTQ+ IdentityOPEN1.7
Need for SecurityCONSERVATISM1.58
Price SensitivityPREMIUM1.55
TravellingTHRILL1.54
IndulgenceJOY1.39

Worldwide distribution

Worldwide audience distribution share by country for Tamil language
CountryShare
India39.5%
United States8.1%
Malaysia6.7%

See Tamil language audiences in other countries

More Language audiences in United States

Frequently asked questions

How many fans does Tamil language have in United States?

Tamil language has an estimated audience of 4,361,191 people in United States, concentrated in California and Texas.

What is the gender split and age of Tamil language fans?

50.6% of Tamil language fans are female, 49.4% are male, with an average age of 36.7 years.

Which brands do Tamil language fans like most?

Tamil language fans show strongest brand affinity for 5 Seconds of Summer (51.75×), India national cricket team (21.12×), and HDFC Bank (39.49×) over the country average.

Where do Tamil language fans live in United States?

Tamil language fans in United States are most concentrated in California (reach 722,941), Texas (reach 470,719), and New York (reach 374,560). These three regions account for the largest share of the active audience.

What other brands do Tamil language fans also like?

Beyond Tamil language itself, the audience over-indexes on India national cricket team (21.12×), HDFC Bank (39.49×), Ancient Egypt (6.17×), and Hindi (11.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tamil language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.