A data profile of the people who buy, follow and care about 5 Seconds of Summer in United States — modelled from more than twelve digital signal sources. 5 Seconds of Summer has an estimated audience of 780,867 people in United States.
The average 5 Seconds of Summer fan in United States is 25.4 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Tamil language, Bridgit Mendler, Hailee Steinfeld, with strongest over-indexing on Tamil language (71.8× the country average).
Demographically, the 5 Seconds of Summer audience skews more female with an average age of 25.4, and over-indexes on personality traits such as Extroversion, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical 5 Seconds of Summer fan in United States is more female, around 25.4 years old, with strong Extroversion tendencies and a notable affinity for Tamil language.
The key figures that characterise the 5 Seconds of Summer profile in United States.
68.5% are female, 31.5% are male, average age 25.4.
| Metric | Value |
|---|---|
| Female | 68.5% |
| Male | 31.5% |
| Average age | 25.4 |
| Estimated audience size | 780,867 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 66% | |
| 20-29 | 18% | |
| 30-39 | 7% | |
| 40-49 | 5% | |
| 50+ | 4% |
of the worldwide 5 Seconds of Summer audience comes from United States.
| Country | Share |
|---|---|
| United States | 40.6% |
| United Kingdom | 6.9% |
| Japan | 4.9% |
Where the 5 Seconds of Summer audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utah | ~8K | 1.32× | |
| 02 | Connecticut | ~8K | 1.30× | |
| 03 | Massachusetts | ~20K | 1.26× | |
| 04 | Pennsylvania | ~30K | 1.24× | |
| 05 | Tennessee | ~20K | 1.21× | |
| 06 | New York | ~40K | 1.15× | |
| 07 | Ohio | ~20K | 1.14× | |
| 08 | Indiana | ~10K | 1.13× | |
| 09 | Oregon | ~8K | 1.13× | |
| 10 | Missouri | ~10K | 1.11× | |
| 11 | Kentucky | ~9K | 1.11× | |
| 12 | New Jersey | ~20K | 1.10× | |
| 13 | Arkansas | ~6K | 1.10× | |
| 14 | Rhode Island | ~2K | 1.10× | |
| 15 | Michigan | ~20K | 1.09× | |
| 16 | California | ~70K | 1.06× | |
| 17 | Arizona | ~10K | 1.06× | |
| 18 | Iowa | ~6K | 1.06× | |
| 19 | New Hampshire | ~3K | 1.06× | |
| 20 | Idaho | ~3K | 1.05× | |
| 21 | Oklahoma | ~7K | 1.03× | |
| 22 | Washington | ~10K | 1.02× | |
| 23 | West Virginia | ~3K | 1.02× | |
| 24 | Minnesota | ~9K | 1.01× | |
| 25 | Virginia | ~20K | 1.00× | |
| 26 | Kansas | ~5K | 0.99× | |
| 27 | Texas | ~50K | 0.98× | |
| 28 | Illinois | ~20K | 0.98× | |
| 29 | Wisconsin | ~9K | 0.98× | |
| 30 | Maine | ~2K | 0.98× | |
| 31 | Nevada | ~6K | 0.96× | |
| 32 | Nebraska | ~3K | 0.96× | |
| 33 | Maryland | ~10K | 0.95× | |
| 34 | Georgia | ~20K | 0.94× | |
| 35 | Alabama | ~8K | 0.94× | |
| 36 | North Dakota | ~1K | 0.94× | |
| 37 | Washington, District of Columbia | ~2K | 0.93× | |
| 38 | North Carolina | ~20K | 0.92× | |
| 39 | Colorado | ~9K | 0.92× | |
| 40 | South Dakota | ~1K | 0.91× | |
| 41 | Vermont | ~1K | 0.90× | |
| 42 | Florida | ~40K | 0.89× | |
| 43 | New Mexico | ~3K | 0.88× | |
| 44 | Montana | ~2K | 0.88× | |
| 45 | Alaska | ~1K | 0.87× | |
| 46 | Delaware | ~2K | 0.86× | |
| 47 | Louisiana | ~7K | 0.85× | |
| 48 | South Carolina | ~8K | 0.84× | |
| 49 | Mississippi | ~4K | 0.82× | |
| 50 | Hawaii | ~2K | 0.82× |
The strongest cross-interests of the 5 Seconds of Summer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tamil language | Politics & Society | 71.80× | ||
| 02 | Bridgit Mendler | Movies & TV | 57.08× | ||
| 03 | Q-Tip (musician) | Music & Radio | 55.58× | ||
| 04 | Cody Simpson | Music & Radio | 49.59× | ||
| 05 | Calum Scott | Music & Radio | 47.26× | ||
| 06 | Leona Lewis | Music & Radio | 45.37× | ||
| 07 | Fifth Harmony | Music & Radio | 40.33× | ||
| 08 | Florence and the Machine | Music & Radio | 33.71× | ||
| 09 | Louis Tomlinson | Music & Radio | 32.35× | ||
| 10 | Big Time Rush | Movies & TV | 30.84× | ||
| 11 | Ansel Elgort | Movies & TV | 28.74× | ||
| 12 | Zara Larsson | Music & Radio | 26.20× | ||
| 13 | Lorde | Music & Radio | 22.07× | ||
| 14 | Nick Jonas | Music & Radio | 21.74× | ||
| 15 | Hailee Steinfeld | Movies & TV | 20.36× | ||
| 16 | Kid Cudi | Music & Radio | 18.14× | ||
| 17 | Billie Eilish | Music & Radio | 13.57× | ||
| 18 | Sabrina Carpenter | Music & Radio | 8.33× | ||
| 19 | Justin Bieber | Music & Radio | 7.82× | ||
| 20 | Gmail | Internet & Social Media | 6.88× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.25× | |
| Urban Lifestyle | OPEN | 1.19× | |
| Community Orientation | OPEN | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.83× | |
| Risk Appetite | THRILL | 0.92× | |
| Mindfulness | BALANCE | 0.93× |
5 Seconds of Summer has an estimated audience of 780,867 people in United States, concentrated in California and Texas.
68.5% of 5 Seconds of Summer fans are female, 31.5% are male, with an average age of 25.4 years.
5 Seconds of Summer fans show strongest brand affinity for Tamil language (71.8×), Bridgit Mendler (57.08×), and Hailee Steinfeld (20.36×) over the country average.
5 Seconds of Summer fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.
Beyond 5 Seconds of Summer itself, the audience over-indexes on Bridgit Mendler (57.08×), Hailee Steinfeld (20.36×), Zara Larsson (26.2×), and Billie Eilish (13.57×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for 5 Seconds of Summer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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