5 Seconds of Summer Audience in United States

5 Seconds of Summer logo

5 Seconds of Summer has an estimated audience of 638,169 people in United States. 68.5% are female, 31.5% are male, average age 25.4. Top regions: California, Texas, Florida. Top brand affinities: Tamil language, Hailee Steinfeld, Bridgit Mendler, Zara Larsson, Billie Eilish.

The average 5 Seconds of Summer fan in United States is 25.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tamil language, Hailee Steinfeld, Bridgit Mendler, with strongest over-indexing on Tamil language (71.8× the country average). Demographically, the 5 Seconds of Summer audience skews more female with an average age of 25.4, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of 5 Seconds of Summer fans

Demographic split for 5 Seconds of Summer audience in United States
MetricValue
Female68.5%
Male31.5%
Average age25.4
Estimated audience size638,169

Audience persona

The typical 5 Seconds of Summer fan in United States is more female, around 25.4 years old, with strong Sustainability tendencies and a notable affinity for Tamil language.

Top regions in United States

Top regions ranked by reach for 5 Seconds of Summer in United States
RegionReachAffinity
California74,2491.06×
Texas56,5111.03×
Florida39,4970.91×
New York34,9200.98×
Pennsylvania24,0601.12×
Illinois22,5671.06×
Ohio20,8251.06×
North Carolina18,6730.97×
Georgia18,5210.94×
Michigan18,4521.11×
Tennessee16,0441.25×
New Jersey15,6940.97×
Virginia15,5011×
Massachusetts14,3741.14×
Indiana13,1981.13×
Washington12,9471.01×
Arizona12,2450.94×
Missouri11,7791.15×
Wisconsin11,4131.19×
Colorado10,4181.04×
Maryland10,0620.92×
Kentucky9,4581.18×
Minnesota9,2261.01×
South Carolina8,9340.93×
Oklahoma8,0121.13×
Louisiana7,7510.94×
Utah7,3961.29×
Oregon7,1840.98×
Alabama7,1790.81×
Connecticut6,9051.08×
Iowa6,2161.18×
Nevada6,1340.99×
Kansas5,0611.01×
Arkansas4,8650.93×
Mississippi4,2060.8×
Idaho3,6401.14×
Nebraska3,3411.04×
West Virginia3,0021.01×
New Mexico2,8590.89×
New Hampshire2,4580.98×
Hawaii2,3770.87×
Maine2,2720.99×
Rhode Island1,9130.94×
Washington, District of Columbia1,8790.98×
Montana1,5890.9×
South Dakota1,3350.91×
Delaware1,3270.75×
North Dakota1,2700.97×
Alaska1,1010.81×
Vermont8630.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 5 Seconds of Summer audience
BrandAffinityCategory
Tamil language71.8×Politics & Society
Hailee Steinfeld20.36×Movies & TV
Bridgit Mendler57.08×Movies & TV
Zara Larsson26.2×Music & Radio
Billie Eilish13.57×Music & Radio
Gmail6.88×Internet & Social Media
Fifth Harmony40.33×Music & Radio
Nick Jonas21.74×Music & Radio
Big Time Rush30.84×Movies & TV
Lorde22.07×Music & Radio
Sabrina Carpenter8.33×Music & Radio
Calum Scott47.26×Music & Radio
Q-Tip (musician)55.58×Music & Radio
Louis Tomlinson32.35×Music & Radio
Florence and the Machine33.71×Music & Radio
Leona Lewis45.37×Music & Radio
Ansel Elgort28.74×Movies & TV
PartyNextDoor27.03×Music & Radio
Jonas Brothers17.13×Music & Radio
Justin Bieber7.82×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 5 Seconds of Summer audience
TraitClusterScore
SustainabilityBALANCE1.98
LGBTQ+ IdentityOPEN1.75
Early Adopter MentalityPOWER1.51
TraditionCONSERVATISM1.38
ExtroversionTHRILL1.27
Pet OwnershipJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for 5 Seconds of Summer
CountryShare
United States37.7%
United Kingdom7.0%
Japan5.5%

See 5 Seconds of Summer audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does 5 Seconds of Summer have in United States?

5 Seconds of Summer has an estimated audience of 638,169 people in United States, concentrated in California and Texas.

What is the gender split and age of 5 Seconds of Summer fans?

68.5% of 5 Seconds of Summer fans are female, 31.5% are male, with an average age of 25.4 years.

Which brands do 5 Seconds of Summer fans like most?

5 Seconds of Summer fans show strongest brand affinity for Tamil language (71.8×), Hailee Steinfeld (20.36×), and Bridgit Mendler (57.08×) over the country average.

Where do 5 Seconds of Summer fans live in United States?

5 Seconds of Summer fans in United States are most concentrated in California (reach 74,249), Texas (reach 56,511), and Florida (reach 39,497). These three regions account for the largest share of the active audience.

What other brands do 5 Seconds of Summer fans also like?

Beyond 5 Seconds of Summer itself, the audience over-indexes on Hailee Steinfeld (20.36×), Bridgit Mendler (57.08×), Zara Larsson (26.2×), and Billie Eilish (13.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 5 Seconds of Summer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.