Rascasse Audience Intelligence

Nifty Fifty's Target Market in United States

A data profile of the people who buy, follow and care about Nifty Fifty's in United States — modelled from more than twelve digital signal sources. Nifty Fifty's has an estimated audience of 415,707 people in United States.

#4230among Brand in United States#2157in Food & Beverages

The average Nifty Fifty's fan in United States is 33.2 years old, more male, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, New Jersey, Delaware.

Top brand affinities include hotstar, Big Bash League, Indian Premier League, with strongest over-indexing on hotstar (89.59× the country average).

Demographically, the Nifty Fifty's audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Individualism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nifty Fifty's fan in United States is more male, around 33.2 years old, with strong Individualism tendencies and a notable affinity for hotstar.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nifty Fifty's profile in United States.

Audience size
416K
in United States
Gender
40.3%♀
59.7% male
Age
33.2
average years
Country rank
#40733
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Nifty Fifty's

40.3% are female, 59.7% are male, average age 33.2.

Fig. 02

Gender split

40.3%
Female
59.7%
Male
Demographic split for Nifty Fifty's audience in United States
MetricValue
Female40.3%
Male59.7%
Average age33.2
Estimated audience size415,707
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the Nifty Fifty's audience in United States
Age bracketShare%
16-1935%
20-2922%
30-3918%
40-4914%
50+10%
Fig. 04

Worldwide distribution

64.1%

of the worldwide Nifty Fifty's audience comes from United States.

Worldwide audience distribution share by country for Nifty Fifty's
CountryShare
United States64.1%
United Kingdom15.8%
Germany4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nifty Fifty's audience in United States is strongest.

Fig. 05

Top regions by affinity

Nifty Fifty's customers by region in United States
#RegionReachAffinity×
01Delaware~30K27.48×
02Pennsylvania~200K14.67×
03New Jersey~40K3.54×
04Montana~1K0.90×
05South Dakota<1K0.90×
06North Dakota<1K0.90×
07Alaska<1K0.89×
08New Mexico~2K0.88×
09Idaho~2K0.88×
10Vermont<1K0.88×
11Hawaii~2K0.87×
12Mississippi~3K0.86×
13Rhode Island~1K0.85×
14Nebraska~2K0.84×
15Iowa~3K0.83×
16Maine~1K0.81×
17Oklahoma~4K0.79×
18Arkansas~3K0.79×
19New Hampshire~1K0.79×
20Kansas~3K0.78×
21West Virginia~2K0.78×
22Alabama~4K0.75×
23Utah~3K0.74×
24Oregon~3K0.69×
25Washington, District of Columbia<1K0.69×
26Minnesota~4K0.67×
27Missouri~4K0.66×
28Kentucky~3K0.66×
29Wisconsin~4K0.65×
30Nevada~3K0.65×
31Colorado~4K0.60×
32Connecticut~2K0.59×
33Tennessee~5K0.56×
34South Carolina~3K0.55×
35Indiana~4K0.53×
36Arizona~4K0.52×
37Louisiana~3K0.52×
38Maryland~3K0.47×
39Michigan~5K0.45×
40Washington~4K0.43×
41Illinois~6K0.41×
42Ohio~5K0.41×
43Massachusetts~3K0.41×
44Georgia~5K0.38×
45North Carolina~5K0.38×
46Virginia~4K0.36×
47New York~7K0.28×
48Florida~7K0.26×
49Texas~8K0.23×
50California~9K0.20×
Fig. 06

Affinity by region

Affinity by region — Nifty Fifty's, United States
0.20×1.00×27.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nifty Fifty's audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nifty Fifty's audience
#·InterestCategoryAffinity×
01Big Bash LeagueSports113.25×
02BSE SENSEXBusiness & Career93.61×
03hotstarMovies & TV89.59×
04Chennai Super KingsSports61.54×
05Rajasthan RoyalsSports51.61×
06Options strategiesBusiness & Career50.69×
07Kolkata Knight RidersSports49.14×
08Diljit DosanjhMusic & Radio44.30×
09Indian Premier LeagueSports43.74×
10Actor VijayMovies & TV43.38×
11Virat KohliSports39.63×
12India national cricket teamSports39.52×
13Cricket World CupSports38.71×
14StockbrokerBusiness & Career34.88×
15FlipkartShopping32.32×
16Tamil languagePolitics & Society28.38×
17Stock market indexBusiness & Career27.43×
18Swing tradingBusiness & Career26.96×
19Technical analysisBusiness & Career23.88×
20healthHealth20.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nifty Fifty's audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nifty Fifty's audience · What stands out
TraitClusterDeviationScore
IndividualismJOY3.86×
Risk AppetiteTHRILL2.61×
Design AffinityPREMIUM2.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nifty Fifty's audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.31×
Family OrientationCONSERVATISM0.47×
DIY MentalityTHRILL0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Nifty Fifty's's target market in United States?

Nifty Fifty's's target market in United States covers an estimated 415,707 people, concentrated in Pennsylvania and New Jersey.

02

What is the gender split and age of Nifty Fifty's customers?

40.3% of the Nifty Fifty's audience are female, 59.7% are male, with an average age of 33.2 years.

03

Which brands do Nifty Fifty's fans like most?

Nifty Fifty's fans show strongest brand affinity for hotstar (89.59×), Big Bash League (113.25×), and Indian Premier League (43.74×) over the country average.

04

Where do Nifty Fifty's fans live in United States?

Nifty Fifty's fans in United States are most concentrated in Pennsylvania (reach ~200K), New Jersey (reach ~40K), and Delaware (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Nifty Fifty's fans also like?

Beyond Nifty Fifty's itself, the audience over-indexes on Big Bash League (113.25×), Indian Premier League (43.74×), BSE SENSEX (93.61×), and India national cricket team (39.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Nifty Fifty's audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nifty Fifty's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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