Nifty Fifty's Audience in United States

Nifty Fifty's logo

Nifty Fifty's has an estimated audience of 417,461 people in United States. 40.3% are female, 59.7% are male, average age 33.2. Top regions: Pennsylvania, New Jersey, Delaware. Top brand affinities: hotstar, Indian Premier League, Big Bash League, Indian Premier League, BSE SENSEX.

The average Nifty Fifty's fan in United States is 33.2 years old, more male, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New Jersey, Delaware. Top brand affinities include hotstar, Indian Premier League, Big Bash League, with strongest over-indexing on hotstar (89.59× the country average). Demographically, the Nifty Fifty's audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Nifty Fifty's fans

Demographic split for Nifty Fifty's audience in United States
MetricValue
Female40.3%
Male59.7%
Average age33.2
Estimated audience size417,461

Audience persona

The typical Nifty Fifty's fan in United States is more male, around 33.2 years old, with strong Risk Appetite tendencies and a notable affinity for hotstar.

Top regions in United States

Top regions ranked by reach for Nifty Fifty's in United States
RegionReachAffinity
Pennsylvania232,67616.55×
New Jersey42,2783.98×
Delaware29,25625.4×
New York5,1530.22×
California4,0490.09×
Texas3,3880.09×
Florida2,8690.1×
Maryland2,5950.36×
Virginia1,8490.18×
Massachusetts1,5540.19×
Georgia1,3590.11×
North Carolina1,3210.11×
Louisiana1,2160.23×
Ohio1,1050.09×
Washington1,0220.12×
Michigan9920.09×
Illinois9190.07×
Indiana7430.1×
South Carolina7020.11×
Tennessee6330.08×
Arizona6330.07×
Washington, District of Columbia6320.5×
Connecticut5230.12×
Kentucky4530.09×
Missouri3850.06×
Colorado3810.06×
Nevada3780.09×
Wisconsin3470.06×
Minnesota2940.05×
Oregon2790.06×
Alabama2760.05×
West Virginia2470.13×
Oklahoma2150.05×
Mississippi2140.06×
Arkansas2050.06×
Utah1990.05×
New Hampshire1860.11×
Kansas1760.05×
Iowa1550.04×
Maine1510.1×
Hawaii1240.07×
Nebraska1200.06×
Rhode Island1180.09×
Vermont1050.14×
Idaho980.05×
Alaska920.1×
New Mexico850.04×
Montana740.06×
South Dakota730.08×
North Dakota710.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nifty Fifty's audience
BrandAffinityCategory
hotstar89.59×Movies & TV
Indian Premier League24.26×Sports
Big Bash League113.25×Sports
Indian Premier League43.74×Sports
BSE SENSEX93.61×Business & Career
India national cricket team39.52×Sports
Chennai Super Kings61.54×Sports
health20.69×Health
Flipkart32.32×Shopping
Tamil language28.38×Politics & Society
Options strategies50.69×Business & Career
Cricket World Cup38.71×Sports
Swing trading26.96×Business & Career
Kolkata Knight Riders49.14×Sports
Stockbroker34.88×Business & Career
Stock market index27.43×Business & Career
Rajasthan Royals51.61×Sports
Technical analysis23.88×Business & Career
Virat Kohli39.63×Sports
Market trend19.34×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nifty Fifty's audience
TraitClusterScore
Risk AppetiteTHRILL2.2
Family OrientationCONSERVATISM1.87
LGBTQ+ IdentityOPEN1.67
Quality AwarenessPREMIUM1.59
Convenience OrientationPREMIUM1.3
Pet OwnershipJOY1.28

Worldwide distribution

Worldwide audience distribution share by country for Nifty Fifty's
CountryShare
United States64.3%
United Kingdom15.7%
Germany4.9%

See Nifty Fifty's audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Nifty Fifty's have in United States?

Nifty Fifty's has an estimated audience of 417,461 people in United States, concentrated in Pennsylvania and New Jersey.

What is the gender split and age of Nifty Fifty's fans?

40.3% of Nifty Fifty's fans are female, 59.7% are male, with an average age of 33.2 years.

Which brands do Nifty Fifty's fans like most?

Nifty Fifty's fans show strongest brand affinity for hotstar (89.59×), Indian Premier League (24.26×), and Big Bash League (113.25×) over the country average.

Where do Nifty Fifty's fans live in United States?

Nifty Fifty's fans in United States are most concentrated in Pennsylvania (reach 232,676), New Jersey (reach 42,278), and Delaware (reach 29,256). These three regions account for the largest share of the active audience.

What other brands do Nifty Fifty's fans also like?

Beyond Nifty Fifty's itself, the audience over-indexes on Indian Premier League (24.26×), Big Bash League (113.25×), Indian Premier League (43.74×), and BSE SENSEX (93.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nifty Fifty's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.