Duck Tape Audience in United States

Duck Tape logo

Duck Tape has an estimated audience of 369,331 people in United States. 61.1% are female, 38.9% are male, average age 37.4. Top regions: California, Texas, Florida. Top brand affinities: Club Libertad, Trails End Campground, Sleepybear Campground, AAA (band), Green Farm.

The average Duck Tape fan in United States is 37.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Club Libertad, Trails End Campground, Sleepybear Campground, with strongest over-indexing on Club Libertad (528.1× the country average). Demographically, the Duck Tape audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Duck Tape fans

Demographic split for Duck Tape audience in United States
MetricValue
Female61.1%
Male38.9%
Average age37.4
Estimated audience size369,331

Audience persona

The typical Duck Tape fan in United States is more female, around 37.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Club Libertad.

Top regions in United States

Top regions ranked by reach for Duck Tape in United States
RegionReachAffinity
California46,9031.15×
Texas35,1321.11×
Florida24,8390.99×
New York22,0821.07×
Illinois13,3771.09×
Ohio13,1441.16×
Pennsylvania12,5251.01×
Georgia11,3010.99×
North Carolina11,1911.01×
Michigan10,4901.09×
New Jersey9,4401.01×
Virginia9,0001×
Washington8,8351.19×
Arizona8,6461.15×
Massachusetts7,6391.05×
Tennessee7,5121.01×
Indiana6,8841.02×
Missouri6,1231.03×
Maryland6,0270.95×
Colorado5,6400.97×
Alabama5,6091.09×
Wisconsin5,4820.99×
Minnesota5,1800.98×
South Carolina4,9080.88×
Kentucky4,5410.98×
Oregon4,5161.07×
Oklahoma4,3621.06×
Louisiana4,3420.91×
Connecticut3,5510.96×
Utah3,4901.06×
Nevada3,3420.94×
Kansas3,0411.04×
Arkansas2,9240.96×
Iowa2,8740.94×
Mississippi2,6190.86×
Nebraska2,2121.19×
Idaho2,0351.1×
West Virginia1,7050.99×
Hawaii1,6291.03×
New Mexico1,6250.88×
New Hampshire1,3430.92×
Maine1,2470.94×
Washington, District of Columbia1,0780.97×
Alaska1,0061.27×
Rhode Island9850.84×
Montana9180.9×
Delaware8620.85×
South Dakota7120.83×
North Dakota6810.9×
Vermont5600.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Duck Tape audience
BrandAffinityCategory
Club Libertad528.1×Sports
Trails End Campground1464.28×Travel & Leisure
Sleepybear Campground1180.84×Travel & Leisure
AAA (band)43.36×Music & Radio
Green Farm280.6×Games
Herb Ritts461.91×Arts & Culture
Mackinaw Mill Creek Camping410.89×
Hospital Records319.92×Music & Radio
Addison Rae36.73×Movies & TV
La Bombonera195.4×Sports
Girlfriend (magazine)31.42×Kids & Family
LiSA (Japanese musician, born 1987)45.84×Music & Radio
Living Colour154.48×Music & Radio
After36.73×Music & Radio
Fey (singer)107.36×Music & Radio
Duct Tape Marketing759.25×
Teen drama17.08×Movies & TV
Resident Evil 430.38×Games
Duck hunting10.41×Sports
Brock Lesnar20.19×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Duck Tape audience
TraitClusterScore
Convenience OrientationPREMIUM1.49
Quality AwarenessPREMIUM1.3
Pet OwnershipJOY1.21
CreativityOPEN1.2
SpiritualityBALANCE1.19
DIY MentalityTHRILL1.18

Worldwide distribution

Worldwide audience distribution share by country for Duck Tape
CountryShare
United States41.1%
Philippines6.3%
China5.3%

See Duck Tape audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Duck Tape have in United States?

Duck Tape has an estimated audience of 369,331 people in United States, concentrated in California and Texas.

What is the gender split and age of Duck Tape fans?

61.1% of Duck Tape fans are female, 38.9% are male, with an average age of 37.4 years.

Which brands do Duck Tape fans like most?

Duck Tape fans show strongest brand affinity for Club Libertad (528.1×), Trails End Campground (1464.28×), and Sleepybear Campground (1180.84×) over the country average.

Where do Duck Tape fans live in United States?

Duck Tape fans in United States are most concentrated in California (reach 46,903), Texas (reach 35,132), and Florida (reach 24,839). These three regions account for the largest share of the active audience.

What other brands do Duck Tape fans also like?

Beyond Duck Tape itself, the audience over-indexes on Trails End Campground (1464.28×), Sleepybear Campground (1180.84×), AAA (band) (43.36×), and Green Farm (280.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Duck Tape. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.