Girlfriend (magazine) Audience in United States

Girlfriend (magazine) logo

Girlfriend (magazine) has an estimated audience of 5,923,355 people in United States. 63.1% are female, 36.9% are male, average age 39.7. Top regions: California, Texas, Florida. Top brand affinities: Hardik Pandya, Cam Ward, Product design, Home equity, Urban horticulture.

The average Girlfriend (magazine) fan in United States is 39.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hardik Pandya, Cam Ward, Product design, with strongest over-indexing on Hardik Pandya (70.65× the country average). Demographically, the Girlfriend (magazine) audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Website / Newspaper / Magazine

Demographics of Girlfriend (magazine) fans

Demographic split for Girlfriend (magazine) audience in United States
MetricValue
Female63.1%
Male36.9%
Average age39.7
Estimated audience size5,923,355

Audience persona

The typical Girlfriend (magazine) fan in United States is more female, around 39.7 years old, with strong Extroversion tendencies and a notable affinity for Hardik Pandya.

Top regions in United States

Top regions ranked by reach for Girlfriend (magazine) in United States
RegionReachAffinity
California705,3951.08×
Texas639,7621.26×
Florida451,2131.13×
New York428,8931.3×
Georgia324,0441.78×
North Carolina243,4981.37×
Illinois243,2431.23×
Pennsylvania216,7931.09×
Ohio202,4241.11×
Michigan181,8591.17×
New Jersey177,3091.18×
Virginia172,6041.2×
Maryland162,3761.59×
Arizona146,2911.21×
Alabama142,6781.72×
Tennessee134,3181.13×
Louisiana121,7571.59×
South Carolina120,5271.35×
Indiana110,9921.03×
Massachusetts104,4190.89×
Washington102,7050.86×
Missouri101,2651.06×
Mississippi75,9761.56×
Minnesota74,0580.87×
Wisconsin70,3110.79×
Kentucky70,2030.95×
Colorado69,9990.75×
Oklahoma68,7651.05×
Nevada57,9671.01×
Connecticut57,0780.96×
Arkansas53,2641.09×
Oregon51,4010.76×
Kansas41,3140.89×
Iowa36,5330.75×
Utah35,0280.66×
Washington, District of Columbia24,0571.35×
New Mexico23,6440.8×
West Virginia23,1750.84×
Nebraska22,6640.76×
Delaware18,6941.14×
Hawaii17,6020.69×
Idaho17,3850.59×
Rhode Island15,2760.81×
New Hampshire13,4760.58×
Maine12,5660.59×
Alaska10,2410.81×
Montana9,5610.58×
South Dakota7,8550.57×
North Dakota6,8990.57×
Vermont5,3010.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Girlfriend (magazine) audience
BrandAffinityCategory
Hardik Pandya70.65×Sports
Cam Ward6.76×Sports
Product design2.18×Business & Career
Home equity2.03×Home & Garden
Urban horticulture3.55×Home & Garden
Horeca12×Travel & Leisure
Jingoism1.63×Politics & Society
Goop3.85×Internet & Social Media
Governor of Michigan5.07×Politics & Society
Waukesha County, Wisconsin7.69×Travel & Leisure
Hooked on Phonics6.95×Kids & Family
Home staging3.38×Home & Garden
JDSU1.91×Business & Career
Kendra Scott1.79×Fashion & Accessoires
Haarlem30.71×Travel & Leisure
Ken Burns3.99×Movies & TV
Guy Fieri2.1×Movies & TV
Shea Homes8.75×Home & Garden
Fairy godmother3.59×Literature
Corona (band)2.76×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Girlfriend (magazine) audience
TraitClusterScore
ExtroversionTHRILL1.26
Social Media UsageJOY1.16
Early Adopter MentalityPOWER1
Family OrientationCONSERVATISM1
Price SensitivityPREMIUM0.99
Career OrientationPOWER0.98

Worldwide distribution

Worldwide audience distribution share by country for Girlfriend (magazine)
CountryShare
United States38.8%
India5.8%
United Kingdom4.8%

See Girlfriend (magazine) audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Girlfriend (magazine) have in United States?

Girlfriend (magazine) has an estimated audience of 5,923,355 people in United States, concentrated in California and Texas.

What is the gender split and age of Girlfriend (magazine) fans?

63.1% of Girlfriend (magazine) fans are female, 36.9% are male, with an average age of 39.7 years.

Which brands do Girlfriend (magazine) fans like most?

Girlfriend (magazine) fans show strongest brand affinity for Hardik Pandya (70.65×), Cam Ward (6.76×), and Product design (2.18×) over the country average.

Where do Girlfriend (magazine) fans live in United States?

Girlfriend (magazine) fans in United States are most concentrated in California (reach 705,395), Texas (reach 639,762), and Florida (reach 451,213). These three regions account for the largest share of the active audience.

What other brands do Girlfriend (magazine) fans also like?

Beyond Girlfriend (magazine) itself, the audience over-indexes on Cam Ward (6.76×), Product design (2.18×), Home equity (2.03×), and Urban horticulture (3.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Girlfriend (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.