Rascasse Audience Intelligence

Pilot (pen company) Target Market in United States

A data profile of the people who buy, follow and care about Pilot (pen company) in United States — modelled from more than twelve digital signal sources. Pilot (pen company) has an estimated audience of 2,897,702 people in United States.

#1087among Brand in United States#256in Kids & Family

The average Pilot (pen company) fan in United States is 37.5 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Torchy's Tacos, Cafe Rio, Calligraphy, with strongest over-indexing on Torchy's Tacos (29.25× the country average).

Demographically, the Pilot (pen company) audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pilot (pen company) fan in United States is more female, around 37.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Torchy's Tacos.

Category: Kids & Family · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pilot (pen company) profile in United States.

Audience size
2.9M
in United States
Gender
61.5%♀
38.5% male
Age
37.5
average years
Country rank
#10598
Brand in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pilot (pen company)

61.5% are female, 38.5% are male, average age 37.5.

Fig. 02

Gender split

61.5%
Female
38.5%
Male
Demographic split for Pilot (pen company) audience in United States
MetricValue
Female61.5%
Male38.5%
Average age37.5
Estimated audience size2,897,702
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Pilot (pen company) audience in United States
Age bracketShare%
16-1926%
20-2920%
30-3918%
40-4917%
50+20%
Fig. 04

Worldwide distribution

53.8%

of the worldwide Pilot (pen company) audience comes from United States.

Worldwide audience distribution share by country for Pilot (pen company)
CountryShare
United States53.8%
India6.2%
Japan5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pilot (pen company) audience in United States is strongest.

Fig. 05

Top regions by affinity

Pilot (pen company) customers by region in United States
#RegionReachAffinity×
01Wyoming~20K3.89×
02New Mexico~30K2.43×
03Montana~10K1.93×
04Kentucky~60K1.88×
05Arkansas~40K1.75×
06Arizona~90K1.65×
07Tennessee~90K1.62×
08Indiana~80K1.52×
09Nebraska~20K1.40×
10Mississippi~30K1.36×
11Ohio~100K1.35×
12Iowa~30K1.30×
13West Virginia~20K1.25×
14Alabama~50K1.23×
15Kansas~30K1.21×
16Missouri~50K1.19×
17Louisiana~40K1.17×
18South Carolina~50K1.15×
19Oklahoma~30K1.15×
20Texas~300K1.14×
21Oregon~30K1.06×
22Georgia~90K1.05×
23South Dakota~7K1.05×
24Illinois~90K0.99×
25Nevada~30K0.95×
26Utah~20K0.92×
27Virginia~60K0.86×
28Idaho~10K0.85×
29Pennsylvania~80K0.82×
30North Dakota~5K0.82×
31North Carolina~70K0.81×
32California~200K0.77×
33Florida~100K0.74×
34Wisconsin~30K0.65×
35Colorado~30K0.63×
36Michigan~40K0.61×
37New Jersey~40K0.59×
38Washington~30K0.59×
39Maryland~30K0.55×
40Connecticut~10K0.53×
41Minnesota~20K0.51×
42New York~80K0.49×
43Delaware~4K0.47×
44Washington, District of Columbia~4K0.44×
45New Hampshire~4K0.38×
46Alaska~2K0.38×
47Massachusetts~20K0.37×
48Maine~4K0.37×
49Rhode Island~3K0.37×
50Hawaii~4K0.36×
Fig. 06

Affinity by region

Affinity by region — Pilot (pen company), United States
0.36×1.00×3.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pilot (pen company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pilot (pen company) audience
#·InterestCategoryAffinity×
01MoleskineBusiness & Career63.92×
02Cafe RioFood & Beverages42.79×
03Torchy's TacosFood & Beverages29.25×
04Model buildingKids & Family20.00×
05CalligraphyArts & Culture19.44×
06Amazon Web ServicesTechnology & Electronics9.92×
07OfficeMaxBusiness & Career8.71×
08Online bankingBusiness & Career5.27×
09Vehicle insuranceCars & Mobility4.94×
10Home automationTechnology & Electronics4.81×
11FedExBusiness & Career4.73×
12Renewable energyBusiness & Career4.58×
13Sustainable energyHome & Garden4.47×
14Mortgage loansBusiness & Career4.07×
15Solar energyHome & Garden4.00×
16Discount storesShopping3.73×
17Planet FitnessSports2.90×
18Pizza HutFood & Beverages2.75×
19McDonald'sFood & Beverages2.64×
20PinterestInternet & Social Media2.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pilot (pen company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pilot (pen company) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.74×
PatriotismCONSERVATISM2.16×
Family OrientationCONSERVATISM2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pilot (pen company) audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.70×
Design AffinityPREMIUM0.76×
Sports ActivityPOWER0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Pilot (pen company)'s target market in United States?

Pilot (pen company)'s target market in United States covers an estimated 2,897,702 people, concentrated in Texas and California.

02

What is the gender split and age of Pilot (pen company) customers?

61.5% of the Pilot (pen company) audience are female, 38.5% are male, with an average age of 37.5 years.

03

Which brands do Pilot (pen company) fans like most?

Pilot (pen company) fans show strongest brand affinity for Torchy's Tacos (29.25×), Cafe Rio (42.79×), and Calligraphy (19.44×) over the country average.

04

Where do Pilot (pen company) fans live in United States?

Pilot (pen company) fans in United States are most concentrated in Texas (reach ~300K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Pilot (pen company) fans also like?

Beyond Pilot (pen company) itself, the audience over-indexes on Cafe Rio (42.79×), Calligraphy (19.44×), Moleskine (63.92×), and Model building (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Pilot (pen company) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pilot (pen company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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