Pilot (pen company) Audience in United States

Pilot (pen company) logo

Pilot (pen company) has an estimated audience of 2,735,580 people in United States. 61.5% are female, 38.5% are male, average age 37.5. Top regions: Texas, California, Florida. Top brand affinities: Governor of Michigan, Vocal harmony, Historic site, Goop, Fairy godmother.

The average Pilot (pen company) fan in United States is 37.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Governor of Michigan, Vocal harmony, Historic site, with strongest over-indexing on Governor of Michigan (33.51× the country average). Demographically, the Pilot (pen company) audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Price Sensitivity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand

Demographics of Pilot (pen company) fans

Demographic split for Pilot (pen company) audience in United States
MetricValue
Female61.5%
Male38.5%
Average age37.5
Estimated audience size2,735,580

Audience persona

The typical Pilot (pen company) fan in United States is more female, around 37.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Pilot (pen company) in United States
RegionReachAffinity
Texas286,0421.22×
California273,3900.91×
Florida158,2640.85×
Ohio119,1041.41×
Georgia99,0051.17×
Illinois95,2701.05×
Arizona94,4361.69×
New York91,3360.6×
Tennessee91,0011.66×
Indiana80,8581.62×
Pennsylvania75,6270.82×
North Carolina74,8160.91×
Virginia60,8670.91×
Kentucky60,1321.75×
Missouri49,6471.13×
Michigan49,6260.69×
Alabama47,7661.25×
New Jersey47,4570.68×
South Carolina47,0621.14×
Louisiana39,1091.11×
Washington37,7910.69×
Arkansas36,8551.64×
Oregon35,5111.13×
Oklahoma34,8741.15×
New Mexico32,1712.35×
Colorado30,4970.71×
Mississippi29,5271.31×
Maryland28,1830.6×
Wisconsin26,7520.65×
Iowa26,5631.18×
Nevada26,4801×
Kansas22,9991.07×
Massachusetts22,9450.43×
Utah22,5120.92×
Minnesota22,0850.56×
Nebraska17,5631.28×
Connecticut15,6610.57×
West Virginia14,0711.1×
Montana12,6501.67×
Wyoming12,2593.02×
Idaho11,7160.85×
South Dakota5,8310.92×
Hawaii4,2640.36×
North Dakota4,1560.74×
New Hampshire4,0700.38×
Washington, District of Columbia3,7590.46×
Maine3,5300.36×
Delaware3,4910.46×
Rhode Island3,0500.35×
Alaska1,8830.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pilot (pen company) audience
BrandAffinityCategory
Governor of Michigan33.51×Politics & Society
Vocal harmony7.81×Music & Radio
Historic site6.9×Arts & Culture
Goop7.87×Internet & Social Media
Fairy godmother9.08×Literature
Hardik Pandya17.77×Sports
Grinch4.65×Movies & TV
Nebraska Cornhuskers football3.99×Sports
Cherish (group)11.99×Music & Radio
headspace9.94×Health
UK garage5.35×Music & Radio
JDSU2.92×Business & Career
Mathcore7.64×Music & Radio
Nebraska2.59×Travel & Leisure
Hipster8.98×Politics & Society
Wok5.95×Food & Beverages
Hibachi6.3×Food & Beverages
Grace Slick6.96×Music & Radio
Cadillac Ranch9.34×Cars & Mobility
Google Home4.87×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pilot (pen company) audience
TraitClusterScore
Price SensitivityPREMIUM1.58
PatriotismCONSERVATISM1.55
Convenience OrientationPREMIUM1.55
Pet OwnershipJOY1.54
Healthy LifestyleBALANCE1.35
Career OrientationPOWER1.34

Worldwide distribution

Worldwide audience distribution share by country for Pilot (pen company)
CountryShare
United States53.0%
India6.7%
Japan5.8%

See Pilot (pen company) audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Pilot (pen company) have in United States?

Pilot (pen company) has an estimated audience of 2,735,580 people in United States, concentrated in Texas and California.

What is the gender split and age of Pilot (pen company) fans?

61.5% of Pilot (pen company) fans are female, 38.5% are male, with an average age of 37.5 years.

Which brands do Pilot (pen company) fans like most?

Pilot (pen company) fans show strongest brand affinity for Governor of Michigan (33.51×), Vocal harmony (7.81×), and Historic site (6.9×) over the country average.

Where do Pilot (pen company) fans live in United States?

Pilot (pen company) fans in United States are most concentrated in Texas (reach 286,042), California (reach 273,390), and Florida (reach 158,264). These three regions account for the largest share of the active audience.

What other brands do Pilot (pen company) fans also like?

Beyond Pilot (pen company) itself, the audience over-indexes on Vocal harmony (7.81×), Historic site (6.9×), Goop (7.87×), and Fairy godmother (9.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pilot (pen company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.