Moleskine Audience in United States

Moleskine logo

Moleskine has an estimated audience of 385,973 people in United States. 63.3% are female, 36.7% are male, average age 37.6. Top regions: California, New York, Texas. Top brand affinities: Pilot (pen company), Yahoo!奇摩名人娛樂, Joan Didion, Paper Source, Personal organizer.

The average Moleskine fan in United States is 37.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Pilot (pen company), Yahoo!奇摩名人娛樂, Joan Didion, with strongest over-indexing on Pilot (pen company) (63.92× the country average). Demographically, the Moleskine audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Moleskine fans

Demographic split for Moleskine audience in United States
MetricValue
Female63.3%
Male36.7%
Average age37.6
Estimated audience size385,973

Audience persona

The typical Moleskine fan in United States is more female, around 37.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Pilot (pen company).

Top regions in United States

Top regions ranked by reach for Moleskine in United States
RegionReachAffinity
California65,2831.54×
New York47,0582.18×
Texas28,4880.86×
Florida22,6500.87×
Massachusetts13,7031.8×
Illinois12,5940.98×
New Jersey11,7511.2×
Pennsylvania11,7080.9×
Virginia11,1031.18×
Washington10,5411.36×
North Carolina10,4650.9×
Georgia10,1730.86×
Ohio9,6360.81×
Michigan8,5720.85×
Colorado7,5071.23×
Oregon7,3041.65×
Tennessee7,0900.92×
Maryland6,7411.02×
Arizona6,6290.84×
Indiana5,7980.82×
Minnesota5,5321×
Missouri5,0670.81×
Wisconsin4,8090.83×
Connecticut4,6861.21×
South Carolina4,3060.74×
Alabama3,8360.71×
Utah3,5651.03×
Kentucky3,5010.72×
Louisiana3,4620.7×
Oklahoma3,2480.76×
Nevada2,8470.76×
Washington, District of Columbia2,7892.4×
Kansas2,4500.81×
Arkansas2,3880.75×
Iowa2,2820.72×
Hawaii1,8341.11×
Idaho1,8020.93×
New Mexico1,7510.9×
Mississippi1,6530.52×
New Hampshire1,6501.08×
Maine1,5721.14×
Nebraska1,4410.74×
Rhode Island1,3091.07×
West Virginia1,2500.7×
Montana1,0981.03×
Vermont9981.47×
Alaska8150.99×
Delaware6910.65×
North Dakota5010.63×
South Dakota4930.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Moleskine audience
BrandAffinityCategory
Pilot (pen company)63.92×Kids & Family
Yahoo!奇摩名人娛樂14.14×Internet & Social Media
Joan Didion50.76×Literature
Paper Source33.09×Shopping
Personal organizer14.19×Fashion & Accessoires
Bic (company)41.07×Food & Beverages
Pen11.26×Kids & Family
Notebook11.81×Technology & Electronics
Son10.87×Kids & Family
Calligraphy11.43×Arts & Culture
Christ the Redeemer (statue)27.68×Travel & Leisure
Pentel57.63×Business & Career
Faber-Castell36.37×Business & Career
Pablo Schreiber12.1×Movies & TV
Time management6.22×Business & Career
Chess9.37×Sports
Ministry of Health, Labour, and Welfare111.65×Politics & Society
Paper Mate32.36×Business & Career
University of São Paulo31.74×Business & Career
Staples Inc.2.82×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Moleskine audience
TraitClusterScore
Luxury OrientationPREMIUM4.76
LGBTQ+ IdentityOPEN4.1
SustainabilityBALANCE3.28
Design AffinityPREMIUM2.54
Pet OwnershipJOY2.4
Early Adopter MentalityPOWER2.33

Worldwide distribution

Worldwide audience distribution share by country for Moleskine
CountryShare
Italy16.2%
United States14.2%
Japan10.7%

See Moleskine audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Moleskine have in United States?

Moleskine has an estimated audience of 385,973 people in United States, concentrated in California and New York.

What is the gender split and age of Moleskine fans?

63.3% of Moleskine fans are female, 36.7% are male, with an average age of 37.6 years.

Which brands do Moleskine fans like most?

Moleskine fans show strongest brand affinity for Pilot (pen company) (63.92×), Yahoo!奇摩名人娛樂 (14.14×), and Joan Didion (50.76×) over the country average.

Where do Moleskine fans live in United States?

Moleskine fans in United States are most concentrated in California (reach 65,283), New York (reach 47,058), and Texas (reach 28,488). These three regions account for the largest share of the active audience.

What other brands do Moleskine fans also like?

Beyond Moleskine itself, the audience over-indexes on Yahoo!奇摩名人娛樂 (14.14×), Joan Didion (50.76×), Paper Source (33.09×), and Personal organizer (14.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Moleskine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.