Son Audience in United States

Son logo

Son has an estimated audience of 5,780,621 people in United States. 74.0% are female, 26.0% are male, average age 39.4. Top regions: California, Texas, Florida. Top brand affinities: Cleveland Clinic, Nebraska Cornhuskers football, JDSU, Home equity, Jesse Plemons.

The average Son fan in United States is 39.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Cleveland Clinic, Nebraska Cornhuskers football, JDSU, with strongest over-indexing on Cleveland Clinic (14.86× the country average). Demographically, the Son audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Creativity, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Son fans

Demographic split for Son audience in United States
MetricValue
Female74.0%
Male26.0%
Average age39.4
Estimated audience size5,780,621

Audience persona

The typical Son fan in United States is more female, around 39.4 years old, with strong Creativity tendencies and a notable affinity for Cleveland Clinic.

Top regions in United States

Top regions ranked by reach for Son in United States
RegionReachAffinity
California821,8331.29×
Texas692,8151.39×
Florida514,4371.31×
New York446,5421.38×
Georgia229,1861.29×
Pennsylvania211,9281.09×
Illinois196,9051.02×
New Jersey183,8151.25×
North Carolina179,8651.03×
Ohio158,4170.89×
Virginia151,8261.08×
Arizona144,7071.23×
Michigan142,9740.95×
Tennessee135,6401.17×
Washington126,9441.09×
Alabama125,7361.56×
Maryland114,3051.15×
Massachusetts114,2851×
Indiana100,7030.95×
Louisiana96,9851.3×
Missouri89,9870.97×
South Carolina88,9851.02×
Oklahoma85,8951.34×
Colorado82,5530.91×
Kentucky73,5131.01×
Minnesota71,1380.86×
Wisconsin67,9880.78×
Oregon63,3810.96×
Connecticut61,2561.06×
Nevada60,5151.08×
Mississippi58,4911.23×
Arkansas57,0611.2×
Kansas46,8421.03×
Utah44,3810.86×
Iowa42,3440.89×
New Mexico29,3681.01×
Nebraska27,1660.94×
Idaho22,0200.76×
Hawaii21,9030.88×
West Virginia20,4790.76×
Washington, District of Columbia18,5601.07×
New Hampshire16,9600.74×
Rhode Island16,3780.89×
Maine15,9770.77×
Montana10,7690.67×
Delaware10,3500.65×
Alaska9,2710.75×
South Dakota8,5220.64×
North Dakota7,8280.66×
Vermont6,5590.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Son audience
BrandAffinityCategory
Cleveland Clinic14.86×Health
Nebraska Cornhuskers football4.07×Sports
JDSU2.95×Business & Career
Home equity1.71×Home & Garden
Jesse Plemons2.9×Movies & TV
Staycation2.57×Home & Garden
Jaws3.79×Movies & TV
Queens College, City University of New York4.76×Business & Career
Home staging3.36×Home & Garden
Historic site2.63×Arts & Culture
Saving1.71×Business & Career
Nipsey Hussle2.97×Music & Radio
Tiffany Haddish2.46×Movies & TV
Halsey, Oregon3.61×Travel & Leisure
UK garage2.36×Music & Radio
Grammarly1.81×Business & Career
Stay at Home Mum5×Kids & Family
Christmas Gifts1.79×Kids & Family
Glossier1.81×Beauty & Wellness
Plainfield, New Jersey3.8×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Son audience
TraitClusterScore
CreativityOPEN1.16
Social Media UsageJOY1.16
Price SensitivityPREMIUM1.15
DIY MentalityTHRILL1.12
IndividualismJOY1.11
TravellingTHRILL1.11

Worldwide distribution

Worldwide audience distribution share by country for Son
CountryShare
Brazil17.5%
Japan15.7%
United States12.7%

See Son audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Son have in United States?

Son has an estimated audience of 5,780,621 people in United States, concentrated in California and Texas.

What is the gender split and age of Son fans?

74.0% of Son fans are female, 26.0% are male, with an average age of 39.4 years.

Which brands do Son fans like most?

Son fans show strongest brand affinity for Cleveland Clinic (14.86×), Nebraska Cornhuskers football (4.07×), and JDSU (2.95×) over the country average.

Where do Son fans live in United States?

Son fans in United States are most concentrated in California (reach 821,833), Texas (reach 692,815), and Florida (reach 514,437). These three regions account for the largest share of the active audience.

What other brands do Son fans also like?

Beyond Son itself, the audience over-indexes on Nebraska Cornhuskers football (4.07×), JDSU (2.95×), Home equity (1.71×), and Jesse Plemons (2.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Son. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.