Rascasse Audience Intelligence

Son Audience in United States

A data profile of the people who buy, follow and care about Son in United States — modelled from more than twelve digital signal sources. Son has an estimated audience of 5,780,621 people in United States.

#3431among Topic in United States#174in Kids & Family

The average Son fan in United States is 39.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Before Sunrise, Romanticism, with strongest over-indexing on Planet Fitness (3.05× the country average).

Demographically, the Son audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Son fan in United States is more female, around 39.4 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Son profile in United States.

Audience size
5.8M
in United States
Gender
74.0%♀
26.0% male
Age
39.4
average years
Country rank
#5879
Topic in United States
Fig. 01

Search interest · 12-month trend

+281%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Son fans

74.0% are female, 26.0% are male, average age 39.4.

Fig. 02

Gender split

74.0%
Female
26.0%
Male
Demographic split for Son audience in United States
MetricValue
Female74.0%
Male26.0%
Average age39.4
Estimated audience size5,780,621
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Son audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3921%
40-4921%
50+21%
Fig. 04

Worldwide distribution

12.6%

of the worldwide Son audience comes from United States.

Worldwide audience distribution share by country for Son
CountryShare
Brazil17.3%
Japan15.5%
United States12.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Son audience in United States is strongest.

Fig. 05

Top regions by affinity

Son fans by region: top regions in United States
#RegionReachAffinity×
01Texas~700K1.48×
02Alabama~100K1.40×
03California~800K1.32×
04New York~400K1.30×
05New Jersey~200K1.30×
06Georgia~200K1.26×
07Pennsylvania~200K1.24×
08Oklahoma~80K1.23×
09Arizona~100K1.18×
10Louisiana~90K1.18×
11Florida~500K1.17×
12North Carolina~200K1.16×
13Maryland~100K1.16×
14Virginia~200K1.15×
15Arkansas~50K1.14×
16Mississippi~50K1.12×
17Nevada~60K1.10×
18Washington~100K1.07×
19Connecticut~60K1.07×
20South Carolina~90K1.05×
21Tennessee~100K1.03×
22New Mexico~30K1.03×
23Massachusetts~100K1.02×
24Illinois~200K1.00×
25Kentucky~70K1.00×
26Hawaii~20K1.00×
27Kansas~40K0.99×
28Oregon~60K0.98×
29Indiana~100K0.97×
30Nebraska~30K0.97×
31Rhode Island~20K0.94×
32Washington, District of Columbia~20K0.94×
33Delaware~10K0.94×
34Missouri~90K0.93×
35Michigan~100K0.92×
36Utah~50K0.92×
37Ohio~200K0.89×
38Alaska~10K0.88×
39Colorado~80K0.86×
40Minnesota~70K0.86×
41Wisconsin~70K0.85×
42Iowa~40K0.84×
43West Virginia~20K0.81×
44South Dakota~10K0.81×
45North Dakota~10K0.81×
46Idaho~20K0.80×
47New Hampshire~20K0.79×
48Maine~20K0.78×
49Montana~10K0.74×
50Vermont~7K0.71×
Fig. 06

Affinity by region

Affinity by region — Son, United States
0.71×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Son audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Son audience
#·InterestCategoryAffinity×
01Porco RossoMovies & TV19.23×
02Before SunriseMovies & TV13.94×
03COSShopping6.84×
04Baby-led weaningTechnology & Electronics6.39×
05RomanticismPolitics & Society5.49×
06TelegramInternet & Social Media5.17×
07SupercutsBeauty & Wellness4.49×
08Princess PollyFashion & Accessoires4.24×
09Largemouth bassFood & Beverages3.82×
10Planet FitnessSports3.05×
11Fly fishingSports2.65×
12MetaphysicsBusiness & Career2.36×
13GeneticsKids & Family2.06×
14Bass guitarMusic & Radio1.99×
15Google DriveTechnology & Electronics1.77×
16IKEAHome & Garden1.77×
17RedditInternet & Social Media1.73×
18SubwayFood & Beverages1.60×
19Nonprofit organizationPolitics & Society1.53×
20BeachesTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Son audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Son audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.43×
Career OrientationPOWER1.36×
SpiritualityBALANCE1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Son audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.89×
ExtroversionTHRILL0.91×
MindfulnessBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Son have in United States?

Son has an estimated audience of 5,780,621 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Son fans?

74.0% of Son fans are female, 26.0% are male, with an average age of 39.4 years.

03

Which brands do Son fans like most?

Son fans show strongest brand affinity for Planet Fitness (3.05×), Before Sunrise (13.94×), and Romanticism (5.49×) over the country average.

04

Where do Son fans live in United States?

Son fans in United States are most concentrated in California (reach ~800K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Son fans also like?

Beyond Son itself, the audience over-indexes on Before Sunrise (13.94×), Romanticism (5.49×), Reddit (1.73×), and Google Drive (1.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Son audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Son. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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