Son Audience in Germany
Son has an estimated audience of 648,991 people in Germany. 67.6% are female, 32.4% are male, average age 36.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Child development, Korean drama, Pajamas, Primark, Pampers.
The average Son fan in Germany is 36.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Child development, Korean drama, Pajamas, with strongest over-indexing on Child development (8.58× the country average). Demographically, the Son audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Convenience Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Son fans
| Metric | Value |
|---|---|
| Female | 67.6% |
| Male | 32.4% |
| Average age | 36.1 |
| Estimated audience size | 648,991 |
Audience persona
The typical Son fan in Germany is more female, around 36.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Child development.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 174,478 | 1.23× |
| Bayern | 108,155 | 1.04× |
| Baden-Württemberg | 92,699 | 1.05× |
| Hessen | 68,997 | 1.4× |
| Niedersachsen | 61,162 | 0.97× |
| Berlin | 32,118 | 1.11× |
| Rheinland-Pfalz | 31,421 | 0.97× |
| Sachsen | 27,487 | 0.86× |
| Schleswig-Holstein | 24,312 | 1.04× |
| Hamburg | 17,243 | 1.18× |
| Brandenburg | 16,755 | 0.83× |
| Thüringen | 13,062 | 0.79× |
| Sachsen-Anhalt | 12,633 | 0.75× |
| Mecklenburg-Vorpommern | 9,933 | 0.8× |
| Saarland | 7,209 | 0.9× |
| Bremen | 6,032 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Child development | 8.58× | Business & Career |
| Korean drama | 9.56× | Movies & TV |
| Pajamas | 7.15× | Fashion & Accessoires |
| Primark | 3.23× | Shopping |
| Pampers | 5.62× | Kids & Family |
| Do it yourself (DIY) | 2.41× | Home & Garden |
| Dailymotion | 7.47× | Movies & TV |
| Spiegel Online | 2.31× | News |
| Costume party | 11.57× | Arts & Culture |
| Pet store | 3.25× | Pets & Animals |
| Mother's Day | 3.63× | Kids & Family |
| DocuSign | 12.71× | Technology & Electronics |
| Mercadona | 15.71× | Shopping |
| Airbnb | 2.15× | Travel & Leisure |
| Home Delivery | 7.52× | Food & Beverages |
| High school | 3.3× | Business & Career |
| Mothercare | 4.9× | Kids & Family |
| Wedding Planners | 4.59× | Kids & Family |
| First-time buyer | 3.63× | Shopping |
| Etsy | 2.63× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.72 |
| Luxury Orientation | PREMIUM | 2.01 |
| Urban Lifestyle | OPEN | 1.74 |
| DIY Mentality | THRILL | 1.69 |
| Mindfulness | BALANCE | 1.58 |
| Design Affinity | PREMIUM | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 17.5% |
| Japan | 15.7% |
| United States | 12.7% |
See Son audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Son have in Germany?
Son has an estimated audience of 648,991 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Son fans?
67.6% of Son fans are female, 32.4% are male, with an average age of 36.1 years.
Which brands do Son fans like most?
Son fans show strongest brand affinity for Child development (8.58×), Korean drama (9.56×), and Pajamas (7.15×) over the country average.
Where do Son fans live in Germany?
Son fans in Germany are most concentrated in Nordrhein-Westfalen (reach 174,478), Bayern (reach 108,155), and Baden-Württemberg (reach 92,699). These three regions account for the largest share of the active audience.
What other brands do Son fans also like?
Beyond Son itself, the audience over-indexes on Korean drama (9.56×), Pajamas (7.15×), Primark (3.23×), and Pampers (5.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Son. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.