Pajamas Audience in Germany
Pajamas has an estimated audience of 2,944,051 people in Germany. 64.7% are female, 35.3% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tinker Bell (film), Panties, Nightwear, Underpants, Intimissimi.
The average Pajamas fan in Germany is 39.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tinker Bell (film), Panties, Nightwear, with strongest over-indexing on Tinker Bell (film) (28.7× the country average). Demographically, the Pajamas audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Creativity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Pajamas fans
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 39.5 |
| Estimated audience size | 2,944,051 |
Audience persona
The typical Pajamas fan in Germany is more female, around 39.5 years old, with strong Creativity tendencies and a notable affinity for Tinker Bell (film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 770,992 | 1.2× |
| Bayern | 501,810 | 1.06× |
| Baden-Württemberg | 431,677 | 1.07× |
| Niedersachsen | 331,157 | 1.16× |
| Hessen | 240,071 | 1.07× |
| Berlin | 150,399 | 1.14× |
| Rheinland-Pfalz | 144,571 | 0.98× |
| Sachsen | 119,751 | 0.83× |
| Schleswig-Holstein | 119,610 | 1.13× |
| Hamburg | 92,176 | 1.39× |
| Brandenburg | 76,678 | 0.84× |
| Sachsen-Anhalt | 61,605 | 0.81× |
| Thüringen | 53,308 | 0.71× |
| Mecklenburg-Vorpommern | 40,938 | 0.73× |
| Saarland | 30,977 | 0.86× |
| Bremen | 25,877 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tinker Bell (film) | 28.7× | Movies & TV |
| Panties | 9.35× | Fashion & Accessoires |
| Nightwear | 11.19× | Fashion & Accessoires |
| Underpants | 29.31× | Fashion & Accessoires |
| Intimissimi | 6.53× | Fashion & Accessoires |
| LASCANA | 9.75× | Fashion & Accessoires |
| Underwear as outerwear | 36.46× | Fashion & Accessoires |
| Brassiere | 5.53× | Food & Beverages |
| Skims | 10.17× | Fashion & Accessoires |
| Hairbrush | 5.74× | Beauty & Wellness |
| Shorts | 3.93× | Fashion & Accessoires |
| Tankini | 10.16× | Fashion & Accessoires |
| Swimsuit | 3.69× | Fashion & Accessoires |
| Lace | 5.5× | Fashion & Accessoires |
| Timon and Pumbaa | 23.93× | Movies & TV |
| Bathrobe | 24.36× | Fashion & Accessoires |
| Hosiery | 3.9× | Fashion & Accessoires |
| Lingerie | 2.64× | Fashion & Accessoires |
| Undergarment | 2.41× | Fashion & Accessoires |
| Shawl | 5.13× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.75 |
| Design Affinity | PREMIUM | 1.73 |
| Luxury Orientation | PREMIUM | 1.66 |
| Sports Activity | POWER | 1.61 |
| Pet Ownership | JOY | 1.5 |
| Healthy Lifestyle | BALANCE | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.3% |
| Italy | 4.4% |
| India | 4.3% |
See Pajamas audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Pajamas have in Germany?
Pajamas has an estimated audience of 2,944,051 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pajamas fans?
64.7% of Pajamas fans are female, 35.3% are male, with an average age of 39.5 years.
Which brands do Pajamas fans like most?
Pajamas fans show strongest brand affinity for Tinker Bell (film) (28.7×), Panties (9.35×), and Nightwear (11.19×) over the country average.
Where do Pajamas fans live in Germany?
Pajamas fans in Germany are most concentrated in Nordrhein-Westfalen (reach 770,992), Bayern (reach 501,810), and Baden-Württemberg (reach 431,677). These three regions account for the largest share of the active audience.
What other brands do Pajamas fans also like?
Beyond Pajamas itself, the audience over-indexes on Panties (9.35×), Nightwear (11.19×), Underpants (29.31×), and Intimissimi (6.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pajamas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.