Skims Audience in Germany
Skims has an estimated audience of 869,704 people in Germany. 65.6% are female, 34.4% are male, average age 30.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Progressive rock, Homesteading, Škoda Kodiaq, Combat sport.
The average Skims fan in Germany is 30.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Progressive rock, Homesteading, with strongest over-indexing on Gil Ofarim (2.15× the country average). Demographically, the Skims audience skews more female with an average age of 30.8, and over-indexes on personality traits such as Sustainability, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Software
Demographics of Skims fans
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 30.8 |
| Estimated audience size | 869,704 |
Audience persona
The typical Skims fan in Germany is more female, around 30.8 years old, with strong Sustainability tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 214,725 | 1.13× |
| Bayern | 172,010 | 1.23× |
| Baden-Württemberg | 131,334 | 1.11× |
| Hessen | 82,973 | 1.25× |
| Niedersachsen | 79,998 | 0.95× |
| Berlin | 60,394 | 1.55× |
| Rheinland-Pfalz | 43,845 | 1.01× |
| Sachsen | 31,463 | 0.74× |
| Schleswig-Holstein | 29,856 | 0.96× |
| Hamburg | 29,347 | 1.49× |
| Brandenburg | 24,174 | 0.9× |
| Sachsen-Anhalt | 14,563 | 0.65× |
| Thüringen | 14,401 | 0.65× |
| Mecklenburg-Vorpommern | 11,425 | 0.69× |
| Saarland | 8,325 | 0.78× |
| Bremen | 6,913 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.15× | Music & Radio |
| Progressive rock | 2.29× | Music & Radio |
| Homesteading | 7.67× | Home & Garden |
| Škoda Kodiaq | 2.34× | Cars & Mobility |
| Combat sport | 1.55× | Sports |
| Japanese New Year | 9.87× | Travel & Leisure |
| Mothercare | 1.85× | Kids & Family |
| Commercial mortgage | 1.82× | Business & Career |
| Handmade Gifts | 1.7× | Kids & Family |
| Home Delivery | 2.29× | Food & Beverages |
| Liberace | 4.1× | Music & Radio |
| Bank account | 1.95× | Business & Career |
| Fantasy Earth: Zero | 4.02× | Games |
| Pratt & Whitney | 7.29× | Cars & Mobility |
| World Extreme Cagefighting | 4.88× | Sports |
| Information sensitivity | 3.06× | Technology & Electronics |
| Nazım Hikmet Ran | 7.06× | Literature |
| Picnic | 2.05× | Kids & Family |
| Whataburger | 3.14× | Food & Beverages |
| Buddy – The Buddy Holly Story | 2.53× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.8 |
| Creativity | OPEN | 1.31 |
| Sports Activity | POWER | 1.31 |
| Mindfulness | BALANCE | 1.25 |
| Luxury Orientation | PREMIUM | 1.25 |
| Design Affinity | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 55.8% |
| United Kingdom | 7.0% |
| Canada | 4.9% |
See Skims audiences in other countries
More Software audiences in Germany
- Microsoft (5,269,174)
- Office 365 (3,735,568)
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Frequently asked questions
How many fans does Skims have in Germany?
Skims has an estimated audience of 869,704 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Skims fans?
65.6% of Skims fans are female, 34.4% are male, with an average age of 30.8 years.
Which brands do Skims fans like most?
Skims fans show strongest brand affinity for Gil Ofarim (2.15×), Progressive rock (2.29×), and Homesteading (7.67×) over the country average.
Where do Skims fans live in Germany?
Skims fans in Germany are most concentrated in Nordrhein-Westfalen (reach 214,725), Bayern (reach 172,010), and Baden-Württemberg (reach 131,334). These three regions account for the largest share of the active audience.
What other brands do Skims fans also like?
Beyond Skims itself, the audience over-indexes on Progressive rock (2.29×), Homesteading (7.67×), Škoda Kodiaq (2.34×), and Combat sport (1.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Skims. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.