Skims Audience in United States
Skims has an estimated audience of 14,566,669 people in United States. 76.6% are female, 23.4% are male, average age 34.6. Top regions: California, New York, Texas. Top brand affinities: Keene, New Hampshire, Historic site, Product design, Goop, Governor of Michigan.
The average Skims fan in United States is 34.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Keene, New Hampshire, Historic site, Product design, with strongest over-indexing on Keene, New Hampshire (170.29× the country average). Demographically, the Skims audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Software
Demographics of Skims fans
| Metric | Value |
|---|---|
| Female | 76.6% |
| Male | 23.4% |
| Average age | 34.6 |
| Estimated audience size | 14,566,669 |
Audience persona
The typical Skims fan in United States is more female, around 34.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Keene, New Hampshire.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 2,047,421 | 1.28× |
| New York | 1,314,153 | 1.61× |
| Texas | 1,241,950 | 0.99× |
| Florida | 1,183,738 | 1.2× |
| Illinois | 643,251 | 1.33× |
| Georgia | 605,629 | 1.35× |
| Pennsylvania | 560,984 | 1.14× |
| New Jersey | 495,380 | 1.34× |
| North Carolina | 431,257 | 0.98× |
| Ohio | 420,194 | 0.94× |
| Michigan | 418,299 | 1.1× |
| Massachusetts | 405,688 | 1.41× |
| Virginia | 371,372 | 1.05× |
| Arizona | 324,193 | 1.09× |
| Maryland | 303,415 | 1.21× |
| Washington | 283,904 | 0.97× |
| Tennessee | 282,529 | 0.97× |
| Indiana | 248,376 | 0.93× |
| Missouri | 237,843 | 1.01× |
| Alabama | 231,364 | 1.14× |
| South Carolina | 215,802 | 0.98× |
| Wisconsin | 210,012 | 0.96× |
| Louisiana | 208,260 | 1.11× |
| Colorado | 204,262 | 0.89× |
| Minnesota | 202,939 | 0.97× |
| Connecticut | 191,814 | 1.31× |
| Oregon | 156,843 | 0.94× |
| Kentucky | 145,422 | 0.8× |
| Nevada | 131,722 | 0.93× |
| Mississippi | 131,630 | 1.1× |
| Oklahoma | 118,692 | 0.73× |
| Utah | 118,492 | 0.91× |
| Iowa | 100,019 | 0.83× |
| Arkansas | 96,759 | 0.81× |
| Kansas | 84,065 | 0.73× |
| Washington, District of Columbia | 66,446 | 1.52× |
| Hawaii | 65,924 | 1.05× |
| Nebraska | 59,263 | 0.81× |
| Idaho | 53,806 | 0.74× |
| Rhode Island | 53,418 | 1.15× |
| New Hampshire | 51,401 | 0.9× |
| New Mexico | 49,483 | 0.68× |
| West Virginia | 47,382 | 0.7× |
| Delaware | 43,797 | 1.09× |
| Maine | 43,567 | 0.83× |
| Montana | 33,261 | 0.82× |
| North Dakota | 25,618 | 0.86× |
| South Dakota | 23,013 | 0.68× |
| Alaska | 22,911 | 0.74× |
| Vermont | 20,257 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 170.29× | Travel & Leisure |
| Historic site | 5.95× | Arts & Culture |
| Product design | 2.54× | Business & Career |
| Goop | 6.91× | Internet & Social Media |
| Governor of Michigan | 9.2× | Politics & Society |
| Fairy godmother | 8.72× | Literature |
| UK garage | 6.38× | Music & Radio |
| Harlow | 12.54× | Travel & Leisure |
| Queens College, City University of New York | 6.98× | Business & Career |
| Japanese domestic market | 4.35× | Politics & Society |
| Bank account | 2.24× | Business & Career |
| Home equity | 1.62× | Home & Garden |
| Vocal harmony | 3.68× | Music & Radio |
| Stamp collecting | 3.81× | Home & Garden |
| Wok | 5.25× | Food & Beverages |
| Elsword | 12.94× | Games |
| Mathcore | 6.29× | Music & Radio |
| TV Fanatic | 8.33× | Movies & TV |
| Grinch | 3.05× | Movies & TV |
| Iowa Hawkeyes | 5.85× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.93 |
| Design Affinity | PREMIUM | 1.46 |
| LGBTQ+ Identity | OPEN | 1.36 |
| Mindfulness | BALANCE | 1.3 |
| Extroversion | THRILL | 1.28 |
| Sustainability | BALANCE | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 55.8% |
| United Kingdom | 7.0% |
| Canada | 4.9% |
See Skims audiences in other countries
More Software audiences in United States
- Microsoft (24,955,860)
- Exxon (12,648,339)
- Allstate (10,908,676)
- Office 365 (9,116,793)
- CapCut (8,436,162)
Frequently asked questions
How many fans does Skims have in United States?
Skims has an estimated audience of 14,566,669 people in United States, concentrated in California and New York.
What is the gender split and age of Skims fans?
76.6% of Skims fans are female, 23.4% are male, with an average age of 34.6 years.
Which brands do Skims fans like most?
Skims fans show strongest brand affinity for Keene, New Hampshire (170.29×), Historic site (5.95×), and Product design (2.54×) over the country average.
Where do Skims fans live in United States?
Skims fans in United States are most concentrated in California (reach 2,047,421), New York (reach 1,314,153), and Texas (reach 1,241,950). These three regions account for the largest share of the active audience.
What other brands do Skims fans also like?
Beyond Skims itself, the audience over-indexes on Historic site (5.95×), Product design (2.54×), Goop (6.91×), and Governor of Michigan (9.2×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Skims. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.