Skims Audience in United States

Skims has an estimated audience of 14,566,669 people in United States. 76.6% are female, 23.4% are male, average age 34.6. Top regions: California, New York, Texas. Top brand affinities: Finnair, Capital One, Google Maps, Depop, Circle K.

The average Skims fan in United States is 34.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Finnair, Capital One, Google Maps, with strongest over-indexing on Finnair (170.29× the country average). Demographically, the Skims audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Software

Demographics of Skims fans

Demographic split for Skims audience in United States
MetricValue
Female76.6%
Male23.4%
Average age34.6
Estimated audience size14,566,669

Audience persona

The typical Skims fan in United States is more female, around 34.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Skims in United States
RegionReachAffinity
California2,047,4211.28×
New York1,314,1531.61×
Texas1,241,9500.99×
Florida1,183,7381.2×
Illinois643,2511.33×
Georgia605,6291.35×
Pennsylvania560,9841.14×
New Jersey495,3801.34×
North Carolina431,2570.98×
Ohio420,1940.94×
Michigan418,2991.1×
Massachusetts405,6881.41×
Virginia371,3721.05×
Arizona324,1931.09×
Maryland303,4151.21×
Washington283,9040.97×
Tennessee282,5290.97×
Indiana248,3760.93×
Missouri237,8431.01×
Alabama231,3641.14×
South Carolina215,8020.98×
Wisconsin210,0120.96×
Louisiana208,2601.11×
Colorado204,2620.89×
Minnesota202,9390.97×
Connecticut191,8141.31×
Oregon156,8430.94×
Kentucky145,4220.8×
Nevada131,7220.93×
Mississippi131,6301.1×
Oklahoma118,6920.73×
Utah118,4920.91×
Iowa100,0190.83×
Arkansas96,7590.81×
Kansas84,0650.73×
Washington, District of Columbia66,4461.52×
Hawaii65,9241.05×
Nebraska59,2630.81×
Idaho53,8060.74×
Rhode Island53,4181.15×
New Hampshire51,4010.9×
New Mexico49,4830.68×
West Virginia47,3820.7×
Delaware43,7971.09×
Maine43,5670.83×
Montana33,2610.82×
North Dakota25,6180.86×
South Dakota23,0130.68×
Alaska22,9110.74×
Vermont20,2570.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Skims audience
BrandAffinityCategory
Finnair170.29×Travel & Leisure
Capital One7.74×Business & Career
Google Maps7.25×Internet & Social Media
Depop20.2×Fashion & Accessoires
Circle K10.71×Shopping
Indeed.com5.68×Business & Career
Enterprise Rent-A-Car7.29×Cars & Mobility
Kendra Scott12.63×Fashion & Accessoires
Calzedonia46.05×Fashion & Accessoires
Google News6.64×News
DeviantArt7.82×Internet & Social Media
Khan Academy9.18×Business & Career
CarGurus5.81×Cars & Mobility
Jessica Simpson13.89×Music & Radio
Apple Store7.05×Shopping
AccuWeather5.71×Home & Garden
Beetlejuice4.24×Movies & TV
Diana Ross11.61×Music & Radio
Jeff Bezos9.14×Business & Career
Autism Awareness7.59×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Skims audience
TraitClusterScore
Luxury OrientationPREMIUM1.93
Design AffinityPREMIUM1.46
LGBTQ+ IdentityOPEN1.36
MindfulnessBALANCE1.3
ExtroversionTHRILL1.28
SustainabilityBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for Skims
CountryShare
United States55.8%
United Kingdom7.0%
Canada4.9%

See Skims audiences in other countries

More Software audiences in United States

Frequently asked questions

How many fans does Skims have in United States?

Skims has an estimated audience of 14,566,669 people in United States, concentrated in California and New York.

What is the gender split and age of Skims fans?

76.6% of Skims fans are female, 23.4% are male, with an average age of 34.6 years.

Which brands do Skims fans like most?

Skims fans show strongest brand affinity for Finnair (170.29×), Capital One (7.74×), and Google Maps (7.25×) over the country average.

Where do Skims fans live in United States?

Skims fans in United States are most concentrated in California (reach 2,047,421), New York (reach 1,314,153), and Texas (reach 1,241,950). These three regions account for the largest share of the active audience.

What other brands do Skims fans also like?

Beyond Skims itself, the audience over-indexes on Capital One (7.74×), Google Maps (7.25×), Depop (20.2×), and Circle K (10.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Skims. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.