Kylie Jenner Audience in Germany
A data profile of the people who buy, follow and care about Kylie Jenner in Germany — modelled from more than twelve digital signal sources. Kylie Jenner has an estimated audience of 2,006,245 people in Germany.
The average Kylie Jenner fan in Germany is 28.7 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Beauty & Fashion, Kim Kardashian, TikTok, with strongest over-indexing on Beauty & Fashion (7.58× the country average).
Demographically, the Kylie Jenner audience skews more female with an average age of 28.7, and over-indexes on personality traits such as Extroversion, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Kylie Jenner fan in Germany is more female, around 28.7 years old, with strong Extroversion tendencies and a notable affinity for Beauty & Fashion.
At a glance
The key figures that characterise the Kylie Jenner profile in Germany.
Search interest · 12-month trend
Demographics of Kylie Jenner fans
68.9% are female, 31.1% are male, average age 28.7.
Gender split
| Metric | Value |
|---|---|
| Female | 68.9% |
| Male | 31.1% |
| Average age | 28.7 |
| Estimated audience size | 2,006,245 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 49% | |
| 20-29 | 24% | |
| 30-39 | 14% | |
| 40-49 | 9% | |
| 50+ | 5% |
Worldwide distribution
of the worldwide Kylie Jenner audience comes from Germany.
| Country | Share |
|---|---|
| United States | 29.9% |
| India | 6.4% |
| United Kingdom | 5.3% |
Geography
Where the Kylie Jenner audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~100K | 1.27× | |
| 02 | Hessen | ~200K | 1.23× | |
| 03 | Hamburg | ~60K | 1.22× | |
| 04 | Nordrhein-Westfalen | ~500K | 1.13× | |
| 05 | Baden-Württemberg | ~300K | 1.11× | |
| 06 | Bayern | ~400K | 1.07× | |
| 07 | Niedersachsen | ~200K | 1.07× | |
| 08 | Bremen | ~20K | 1.07× | |
| 09 | Rheinland-Pfalz | ~100K | 1.01× | |
| 10 | Schleswig-Holstein | ~70K | 0.95× | |
| 11 | Saarland | ~20K | 0.90× | |
| 12 | Brandenburg | ~60K | 0.87× | |
| 13 | Sachsen | ~90K | 0.86× | |
| 14 | Thüringen | ~40K | 0.76× | |
| 15 | Mecklenburg-Vorpommern | ~30K | 0.76× | |
| 16 | Sachsen-Anhalt | ~40K | 0.74× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Kylie Jenner audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Beauty & Fashion | Beauty & Wellness | 7.58× | ||
| 02 | Kim Kardashian | Movies & TV | 7.54× | ||
| 03 | Charlotte Tilbury | Beauty & Wellness | 5.00× | ||
| 04 | Makeup brush | Beauty & Wellness | 4.85× | ||
| 05 | Lip gloss | Beauty & Wellness | 4.76× | ||
| 06 | Eye shadow | Beauty & Wellness | 4.25× | ||
| 07 | Ariana Grande | Music & Radio | 4.17× | ||
| 08 | Sephora | Shopping | 4.07× | ||
| 09 | Lip | Beauty & Wellness | 4.05× | ||
| 10 | Eyelash extensions | Beauty & Wellness | 4.00× | ||
| 11 | Taylor Swift | Music & Radio | 3.97× | ||
| 12 | Makeup Tutorials | Beauty & Wellness | 3.77× | ||
| 13 | Underground hip hop | Music & Radio | 3.76× | ||
| 14 | Self-awareness | Health | 2.90× | ||
| 15 | Self-love | Health | 2.59× | ||
| 16 | Stranger Things | Movies & TV | 2.58× | ||
| 17 | TikTok | Internet & Social Media | 2.33× | ||
| 18 | Harry Potter | Movies & TV | 1.63× | ||
| 19 | Shopping | Shopping | 1.55× | ||
| 20 | Online shopping | Shopping | 1.55× |
Personality of the Kylie Jenner audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.58× | |
| Mindfulness | BALANCE | 1.51× | |
| Early Adopter Mentality | POWER | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.60× | |
| Convenience Orientation | PREMIUM | 0.71× | |
| Need for Security | CONSERVATISM | 0.73× |
Frequently asked questions
How many fans does Kylie Jenner have in Germany?
Kylie Jenner has an estimated audience of 2,006,245 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kylie Jenner fans?
68.9% of Kylie Jenner fans are female, 31.1% are male, with an average age of 28.7 years.
Which brands do Kylie Jenner fans like most?
Kylie Jenner fans show strongest brand affinity for Beauty & Fashion (7.58×), Kim Kardashian (7.54×), and TikTok (2.33×) over the country average.
Where do Kylie Jenner fans live in Germany?
Kylie Jenner fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Kylie Jenner fans also like?
Beyond Kylie Jenner itself, the audience over-indexes on Kim Kardashian (7.54×), TikTok (2.33×), Taylor Swift (3.97×), and Shopping (1.55×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Kylie Jenner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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