Kylie Jenner Audience in Germany
Kylie Jenner has an estimated audience of 2,123,038 people in Germany. 68.9% are female, 31.1% are male, average age 28.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Beauty & Fashion, TikTok, Kim Kardashian, Taylor Swift, Euphoria.
The average Kylie Jenner fan in Germany is 28.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Beauty & Fashion, TikTok, Kim Kardashian, with strongest over-indexing on Beauty & Fashion (7.58× the country average). Demographically, the Kylie Jenner audience skews more female with an average age of 28.7, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: TV personality
Demographics of Kylie Jenner fans
| Metric | Value |
|---|---|
| Female | 68.9% |
| Male | 31.1% |
| Average age | 28.7 |
| Estimated audience size | 2,123,038 |
Audience persona
The typical Kylie Jenner fan in Germany is more female, around 28.7 years old, with strong Sustainability tendencies and a notable affinity for Beauty & Fashion.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 544,183 | 1.17× |
| Bayern | 368,343 | 1.08× |
| Baden-Württemberg | 331,601 | 1.14× |
| Niedersachsen | 225,774 | 1.1× |
| Hessen | 206,206 | 1.27× |
| Berlin | 122,940 | 1.3× |
| Rheinland-Pfalz | 107,476 | 1.01× |
| Sachsen | 87,731 | 0.84× |
| Schleswig-Holstein | 73,117 | 0.96× |
| Hamburg | 60,338 | 1.26× |
| Brandenburg | 55,853 | 0.85× |
| Thüringen | 39,004 | 0.72× |
| Sachsen-Anhalt | 38,605 | 0.7× |
| Mecklenburg-Vorpommern | 29,685 | 0.73× |
| Saarland | 22,164 | 0.85× |
| Bremen | 18,457 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Beauty & Fashion | 7.58× | Beauty & Wellness |
| TikTok | 2.33× | Internet & Social Media |
| Kim Kardashian | 7.54× | Movies & TV |
| Taylor Swift | 3.97× | Music & Radio |
| Euphoria | 2.21× | Movies & TV |
| Shopping | 1.55× | Shopping |
| Harry Potter | 1.63× | Movies & TV |
| Self-awareness | 2.9× | Health |
| Sephora | 4.07× | Shopping |
| Online shopping | 1.55× | Shopping |
| Self-love | 2.59× | Health |
| Lip gloss | 4.76× | Beauty & Wellness |
| Stranger Things | 2.58× | Movies & TV |
| Makeup brush | 4.85× | Beauty & Wellness |
| Ariana Grande | 4.17× | Music & Radio |
| Underground hip hop | 3.76× | Music & Radio |
| Eye shadow | 4.25× | Beauty & Wellness |
| Eyelash extensions | 4× | Beauty & Wellness |
| Charlotte Tilbury | 5× | Beauty & Wellness |
| Lip | 4.05× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.46 |
| Luxury Orientation | PREMIUM | 1.46 |
| Individualism | JOY | 1.37 |
| Sports Activity | POWER | 1.2 |
| DIY Mentality | THRILL | 1.19 |
| Price Sensitivity | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.8% |
| India | 6.8% |
| United Kingdom | 5.4% |
See Kylie Jenner audiences in other countries
More TV personality audiences in Germany
- Thomas Gottschalk (7,419,238)
- Markus Lanz (7,072,854)
- Simone Thomalla (3,912,773)
- Esther Sedlaczek (3,354,593)
- Simone Ballack (3,287,869)
Frequently asked questions
How many fans does Kylie Jenner have in Germany?
Kylie Jenner has an estimated audience of 2,123,038 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kylie Jenner fans?
68.9% of Kylie Jenner fans are female, 31.1% are male, with an average age of 28.7 years.
Which brands do Kylie Jenner fans like most?
Kylie Jenner fans show strongest brand affinity for Beauty & Fashion (7.58×), TikTok (2.33×), and Kim Kardashian (7.54×) over the country average.
Where do Kylie Jenner fans live in Germany?
Kylie Jenner fans in Germany are most concentrated in Nordrhein-Westfalen (reach 544,183), Bayern (reach 368,343), and Baden-Württemberg (reach 331,601). These three regions account for the largest share of the active audience.
What other brands do Kylie Jenner fans also like?
Beyond Kylie Jenner itself, the audience over-indexes on TikTok (2.33×), Kim Kardashian (7.54×), Taylor Swift (3.97×), and Euphoria (2.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kylie Jenner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.