Lip Audience in Germany
A data profile of the people who buy, follow and care about Lip in Germany — modelled from more than twelve digital signal sources. Lip has an estimated audience of 3,233,445 people in Germany.
The average Lip fan in Germany is 36.7 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Lip gloss, Cleanser, Concealer, with strongest over-indexing on Lip gloss (15.27× the country average).
Demographically, the Lip audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Extroversion, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Lip fan in Germany is more female, around 36.7 years old, with strong Extroversion tendencies and a notable affinity for Lip gloss.
At a glance
The key figures that characterise the Lip profile in Germany.
Search interest · 12-month trend
Demographics of Lip fans
76.9% are female, 23.1% are male, average age 36.7.
Gender split
| Metric | Value |
|---|---|
| Female | 76.9% |
| Male | 23.1% |
| Average age | 36.7 |
| Estimated audience size | 3,233,445 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 14% |
Worldwide distribution
of the worldwide Lip audience comes from Germany.
| Country | Share |
|---|---|
| United States | 14.7% |
| Japan | 12.0% |
| China | 6.4% |
Geography
Where the Lip audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~300K | 1.33× | |
| 02 | Berlin | ~200K | 1.13× | |
| 03 | Rheinland-Pfalz | ~200K | 1.08× | |
| 04 | Nordrhein-Westfalen | ~700K | 1.06× | |
| 05 | Bremen | ~30K | 1.06× | |
| 06 | Bayern | ~500K | 1.05× | |
| 07 | Hamburg | ~80K | 1.05× | |
| 08 | Niedersachsen | ~300K | 0.99× | |
| 09 | Baden-Württemberg | ~400K | 0.98× | |
| 10 | Saarland | ~40K | 0.97× | |
| 11 | Sachsen | ~100K | 0.94× | |
| 12 | Brandenburg | ~90K | 0.93× | |
| 13 | Schleswig-Holstein | ~100K | 0.90× | |
| 14 | Mecklenburg-Vorpommern | ~60K | 0.90× | |
| 15 | Sachsen-Anhalt | ~70K | 0.89× | |
| 16 | Thüringen | ~70K | 0.89× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Lip audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cleanser | Beauty & Wellness | 19.36× | ||
| 02 | Lip gloss | Beauty & Wellness | 15.27× | ||
| 03 | Concealer | Beauty & Wellness | 11.99× | ||
| 04 | Moisturizer | Home & Garden | 9.85× | ||
| 05 | Lipstick | Beauty & Wellness | 9.62× | ||
| 06 | Eye shadow | Beauty & Wellness | 7.99× | ||
| 07 | Face powder | Beauty & Wellness | 7.81× | ||
| 08 | Body painting | Beauty & Wellness | 7.46× | ||
| 09 | Eye liner | Beauty & Wellness | 7.21× | ||
| 10 | Charlotte Tilbury | Beauty & Wellness | 7.21× | ||
| 11 | Keratin | Beauty & Wellness | 7.04× | ||
| 12 | Nail salon | Beauty & Wellness | 6.70× | ||
| 13 | Google News | News | 6.13× | ||
| 14 | Eyelash extensions | Beauty & Wellness | 6.04× | ||
| 15 | Eyelash | Beauty & Wellness | 5.17× | ||
| 16 | Manicure | Beauty & Wellness | 5.06× | ||
| 17 | Permanent makeup | Beauty & Wellness | 5.04× | ||
| 18 | Millie Bobby Brown | Movies & TV | 4.10× | ||
| 19 | Pedicure | Beauty & Wellness | 4.02× | ||
| 20 | Skin care | Beauty & Wellness | 3.10× |
Personality of the Lip audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 3.62× | |
| Creativity | OPEN | 1.73× | |
| Sustainability | BALANCE | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.60× | |
| Need for Security | CONSERVATISM | 0.90× | |
| Career Orientation | POWER | 0.92× |
Frequently asked questions
How many fans does Lip have in Germany?
Lip has an estimated audience of 3,233,445 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lip fans?
76.9% of Lip fans are female, 23.1% are male, with an average age of 36.7 years.
Which brands do Lip fans like most?
Lip fans show strongest brand affinity for Lip gloss (15.27×), Cleanser (19.36×), and Concealer (11.99×) over the country average.
Where do Lip fans live in Germany?
Lip fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do Lip fans also like?
Beyond Lip itself, the audience over-indexes on Cleanser (19.36×), Concealer (11.99×), Lipstick (9.62×), and Moisturizer (9.85×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Beauty audiences in Germany
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- Smile (3,191,980)
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- Cuteness (2,456,962)
See Lip audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lip. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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