Lip Audience in Germany
Lip has an estimated audience of 3,233,445 people in Germany. 76.9% are female, 23.1% are male, average age 36.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kieser Training, Combat sport, Commercial mortgage, Cachorro, Bank account.
The average Lip fan in Germany is 36.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kieser Training, Combat sport, Commercial mortgage, with strongest over-indexing on Kieser Training (14.62× the country average). Demographically, the Lip audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Extroversion, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Beauty
Demographics of Lip fans
| Metric | Value |
|---|---|
| Female | 76.9% |
| Male | 23.1% |
| Average age | 36.7 |
| Estimated audience size | 3,233,445 |
Audience persona
The typical Lip fan in Germany is more female, around 36.7 years old, with strong Extroversion tendencies and a notable affinity for Kieser Training.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 776,208 | 1.1× |
| Bayern | 565,122 | 1.09× |
| Baden-Württemberg | 436,203 | 0.99× |
| Hessen | 357,654 | 1.45× |
| Niedersachsen | 307,432 | 0.98× |
| Rheinland-Pfalz | 175,980 | 1.09× |
| Berlin | 172,926 | 1.2× |
| Sachsen | 146,068 | 0.92× |
| Schleswig-Holstein | 101,296 | 0.87× |
| Brandenburg | 88,701 | 0.88× |
| Hamburg | 83,605 | 1.14× |
| Sachsen-Anhalt | 64,972 | 0.78× |
| Thüringen | 63,280 | 0.77× |
| Mecklenburg-Vorpommern | 47,462 | 0.77× |
| Saarland | 34,462 | 0.87× |
| Bremen | 30,792 | 1.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kieser Training | 14.62× | Sports |
| Combat sport | 1.76× | Sports |
| Commercial mortgage | 2.01× | Business & Career |
| Cachorro | 3.22× | Pets & Animals |
| Bank account | 2.6× | Business & Career |
| Mothercare | 1.67× | Kids & Family |
| Joaquín Guzmán Loera | 5.68× | Politics & Society |
| Information sensitivity | 4.4× | Technology & Electronics |
| Hawesko | 2.99× | Food & Beverages |
| Bugatti Chiron | 3.66× | Cars & Mobility |
| Home Delivery | 1.79× | Food & Beverages |
| Picnic | 2.28× | Kids & Family |
| Icon (magazine) | 1.55× | Arts & Culture |
| Ipekyol | 2.46× | Shopping |
| Jersey (fabric) | 3.08× | Fashion & Accessoires |
| MS Mode | 4.09× | Fashion & Accessoires |
| Ireen Sheer | 1.65× | Music & Radio |
| Fantasy Earth: Zero | 3.77× | Games |
| Leprechaun | 4.61× | Literature |
| Jason Clarke (actor) | 2.64× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.74 |
| Sustainability | BALANCE | 1.64 |
| Creativity | OPEN | 1.57 |
| Design Affinity | PREMIUM | 1.47 |
| Healthy Lifestyle | BALANCE | 1.4 |
| Sports Activity | POWER | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.7% |
| Japan | 12.0% |
| China | 6.4% |
See Lip audiences in other countries
More Beauty audiences in Germany
- Beauty (29,225,665)
- Rituals (8,692,158)
- Smile (3,191,980)
- Beauty & Fashion (2,749,201)
- Flaconi (2,524,705)
Frequently asked questions
How many fans does Lip have in Germany?
Lip has an estimated audience of 3,233,445 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lip fans?
76.9% of Lip fans are female, 23.1% are male, with an average age of 36.7 years.
Which brands do Lip fans like most?
Lip fans show strongest brand affinity for Kieser Training (14.62×), Combat sport (1.76×), and Commercial mortgage (2.01×) over the country average.
Where do Lip fans live in Germany?
Lip fans in Germany are most concentrated in Nordrhein-Westfalen (reach 776,208), Bayern (reach 565,122), and Baden-Württemberg (reach 436,203). These three regions account for the largest share of the active audience.
What other brands do Lip fans also like?
Beyond Lip itself, the audience over-indexes on Combat sport (1.76×), Commercial mortgage (2.01×), Cachorro (3.22×), and Bank account (2.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lip. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.