A data profile of the people who buy, follow and care about Lip in Italy — modelled from more than twelve digital signal sources. Lip has an estimated audience of 4,861,675 people in Italy.
The average Lip fan in Italy is 38.6 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Sicilia.
Top brand affinities include Lip gloss, BB cream, Pedicure, with strongest over-indexing on Lip gloss (10.39× the country average).
Demographically, the Lip audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Mindfulness, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Lip fan in Italy is more female, around 38.6 years old, with strong Mindfulness tendencies and a notable affinity for Lip gloss.
The key figures that characterise the Lip profile in Italy.
77.4% are female, 22.6% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 77.4% |
| Male | 22.6% |
| Average age | 38.6 |
| Estimated audience size | 4,861,675 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Lip audience comes from Italy.
| Country | Share |
|---|---|
| United States | 14.7% |
| Japan | 12.0% |
| China | 6.4% |
Where the Lip audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~500K | 1.28× | |
| 02 | Lombardy | ~1M | 1.23× | |
| 03 | Lazio | ~700K | 1.23× | |
| 04 | Puglia | ~400K | 1.19× | |
| 05 | Tuscany | ~400K | 1.18× | |
| 06 | Friuli-Venezia Giulia | ~100K | 1.08× | |
| 07 | Emilia-Romagna | ~400K | 1.07× | |
| 08 | Trentino-Alto Adige/Südtirol | ~100K | 1.07× | |
| 09 | Veneto | ~400K | 1.04× | |
| 10 | Piedmont | ~400K | 1.03× | |
| 11 | Aosta Valley | ~10K | 0.98× | |
| 12 | Calabria | ~100K | 0.96× | |
| 13 | Liguria | ~100K | 0.96× | |
| 14 | Campania | ~500K | 0.95× | |
| 15 | Abruzzo | ~100K | 0.94× | |
| 16 | Marche | ~100K | 0.93× | |
| 17 | Umbria | ~70K | 0.89× | |
| 18 | Molise | ~20K | 0.89× | |
| 19 | Sardinia | ~100K | 0.88× | |
| 20 | Basilicata | ~40K | 0.88× |
The strongest cross-interests of the Lip audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BB cream | Beauty & Wellness | 11.54× | ||
| 02 | Lip gloss | Beauty & Wellness | 10.39× | ||
| 03 | CC cream | Beauty & Wellness | 10.22× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 9.47× | ||
| 05 | Lip balm | Beauty & Wellness | 7.37× | ||
| 06 | Charlotte Tilbury | Beauty & Wellness | 5.91× | ||
| 07 | Eyelash extensions | Beauty & Wellness | 5.77× | ||
| 08 | Eye shadow | Beauty & Wellness | 5.64× | ||
| 09 | Pedicure | Beauty & Wellness | 5.63× | ||
| 10 | Concealer | Beauty & Wellness | 5.58× | ||
| 11 | Shellac | Beauty & Wellness | 5.50× | ||
| 12 | Facial hair | Beauty & Wellness | 4.54× | ||
| 13 | Nail salon | Beauty & Wellness | 3.93× | ||
| 14 | Eye liner | Beauty & Wellness | 3.85× | ||
| 15 | Artificial nails | Beauty & Wellness | 3.33× | ||
| 16 | Permanent makeup | Beauty & Wellness | 3.19× | ||
| 17 | Manicure | Beauty & Wellness | 3.14× | ||
| 18 | Anti-aging cream | Beauty & Wellness | 2.92× | ||
| 19 | Skin care | Beauty & Wellness | 2.58× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.86× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.68× | |
| Extroversion | THRILL | 1.51× | |
| Design Affinity | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.39× | |
| Tradition | CONSERVATISM | 0.80× | |
| Need for Security | CONSERVATISM | 0.85× |
Lip has an estimated audience of 4,861,675 people in Italy, concentrated in Lombardy and Lazio.
77.4% of Lip fans are female, 22.6% are male, with an average age of 38.6 years.
Lip fans show strongest brand affinity for Lip gloss (10.39×), BB cream (11.54×), and Pedicure (5.63×) over the country average.
Lip fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~700K), and Sicilia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Lip itself, the audience over-indexes on BB cream (11.54×), Pedicure (5.63×), Eyelash extensions (5.77×), and Exfoliation (cosmetology) (9.47×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Lip. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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