A data profile of the people who buy, follow and care about Beauty & Fashion in Italy — modelled from more than twelve digital signal sources. Beauty & Fashion has an estimated audience of 4,320,425 people in Italy.
Beauty & Fashion has an estimated audience of 4,320,425 people in Italy. 79.1% are female, 20.9% are male, average age 37.9. Top brand affinities: The Bold and the Beautiful, Social shopping, Shellac, Pedicure, Neve Cosmetics.
Top brand affinities include The Bold and the Beautiful, Social shopping, Shellac, with strongest over-indexing on The Bold and the Beautiful (7.03× the country average).
Demographically, the Beauty & Fashion audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Extroversion, Convenience Orientation.
The typical Beauty & Fashion fan in Italy is more female, around 37.9 years old, with strong Extroversion tendencies and a notable affinity for The Bold and the Beautiful.
The key figures that characterise the Beauty & Fashion profile in Italy.
79.1% are female, 20.9% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 79.1% |
| Male | 20.9% |
| Average age | 37.9 |
| Estimated audience size | 4,320,425 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Beauty & Fashion audience comes from Italy.
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 16.3% |
| China | 7.5% |
The strongest cross-interests of the Beauty & Fashion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Neve Cosmetics | Beauty & Wellness | 16.71× | ||
| 02 | Social shopping | Shopping | 9.63× | ||
| 03 | La Perla (clothing) | Fashion & Accessoires | 7.62× | ||
| 04 | The Bold and the Beautiful | Movies & TV | 7.03× | ||
| 05 | Belen Rodriguez | Movies & TV | 5.28× | ||
| 06 | Shellac | Beauty & Wellness | 5.02× | ||
| 07 | Formal wear | Fashion & Accessoires | 4.88× | ||
| 08 | Curly Hair | Beauty & Wellness | 4.81× | ||
| 09 | Moisturizer | Home & Garden | 4.44× | ||
| 10 | Pedicure | Beauty & Wellness | 3.77× | ||
| 11 | Mascara | Beauty & Wellness | 3.60× | ||
| 12 | Weather forecasting | Home & Garden | 3.35× | ||
| 13 | Deal of the day | Shopping | 2.62× | ||
| 14 | Stranger Things | Movies & TV | 2.41× | ||
| 15 | Uomini e Donne | Movies & TV | 2.38× | ||
| 16 | Confectionery | Food & Beverages | 2.12× | ||
| 17 | IKEA | Home & Garden | 1.95× | ||
| 18 | TikTok | Internet & Social Media | 1.82× | ||
| 19 | Religion | Business & Career | 1.78× | ||
| 20 | Shopping malls | Shopping | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.79× | |
| Convenience Orientation | PREMIUM | 1.76× | |
| Quality Awareness | PREMIUM | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.47× | |
| Risk Appetite | THRILL | 0.62× | |
| Tradition | CONSERVATISM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Beauty & Fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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