Top 50 Beauties in Italy
This curated ranking covers the 50 largest beauties in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 58 beauties tracked in Italy, the 50 ranked here account for the largest measured audience reach. Beauty, Smile and Lip lead the list with a combined estimated audience of 47,322,894 people. Across all 50 entries the average audience size is 1,380,594, and the largest, Beauty, reaches around 35,585,737 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each beauty, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Beauty |
35,585,737 | 4.8% | Beauty | Beauty & Wellness |
| 2 |  Smile |
6,875,482 | 4.5% | Beauty | Beauty & Wellness |
| 3 |  Lip |
4,861,675 | 4.0% | Beauty | Beauty & Wellness |
| 4 |  Beauty & Fashion |
4,320,425 | 4.8% | Beauty | Beauty & Wellness |
| 5 |  Cosmetology |
3,767,993 | 3.2% | Beauty | Beauty & Wellness |
| 6 |  Beauty tips |
3,365,844 | 6.0% | Beauty | Beauty & Wellness |
| 7 |  Makeup &hair |
1,996,010 | 4.5% | Beauty | Beauty & Wellness |
| 8 |  Cuteness |
1,832,152 | 2.1% | Beauty | Beauty & Wellness |
| 9 |  Beauty & Style |
1,829,064 | 8.1% | Beauty | Beauty & Wellness |
| 10 |  Personal stylist |
1,697,895 | 3.2% | Beauty | Fashion & Accessoires |
| 11 |  Femininity |
869,679 | 5.3% | Beauty | Beauty & Wellness |
| 12 |  CosmoProf |
593,071 | 8.7% | Beauty | Beauty & Wellness |
| 13 |  Vanity |
464,079 | 10.3% | Beauty | Beauty & Wellness |
| 14 |  Cult Beauty |
371,126 | 7.2% | Beauty | Shopping |
| 15 |  Makeover |
187,420 | 2.1% | Beauty | Beauty & Wellness |
| 16 |  Merrez'ca cosmetics |
135,583 | 62.4% | Beauty | Shopping |
| 17 |  Perfumes Club |
124,838 | 8.8% | Beauty | Shopping |
| 18 |  Kruidvat |
41,291 | 0.3% | Beauty | Shopping |
| 19 |  HOLLYWOOD SMILE |
19,045 | 4.7% | Beauty | Beauty & Wellness |
| 20 |  Flaconi |
15,549 | 0.5% | Beauty | Shopping |
| 21 |  Bluemercury |
14,537 | 0.8% | Beauty | Shopping |
| 22 |  Nature et Découvertes |
11,819 | 0.5% | Beauty | Shopping |
| 23 |  DermStore |
11,656 | 1.0% | Beauty | Shopping |
| 24 |  Crabtree & Evelyn |
10,579 | 1.6% | Beauty | Shopping |
| 25 |  SkinStore |
7,676 | 2.7% | Beauty | Shopping |
| 26 |  Mannings |
6,867 | 1.4% | Beauty | Shopping |
| 27 |  My Little Box |
2,305 | 0.3% | Beauty | Shopping |
| 28 |  Superdrug |
1,550 | 0.0% | Beauty | Shopping |
| 29 |  Tudo de Maquiagem |
1,259 | 5.2% | Beauty | Shopping |
| 30 |  O Boticário |
981 | 0.0% | Beauty | Shopping |
| 31 |  Mecca Cosmetica |
895 | 0.3% | Beauty | Shopping |
| 32 |  Miss America's Outstanding Teen state pageants |
870 | 4.0% | Beauty | Beauty & Wellness |
| 33 |  Pink Box |
779 | 0.2% | Beauty | Shopping |
| 34 |  Puteri Indonesia |
635 | 0.3% | Beauty | Beauty & Wellness |
| 35 |  dirk rossmann gmbh |
450 | 1.5% | Beauty | Shopping |
| 36 |  Physical attractiveness |
424 | 1.0% | Beauty | Beauty & Wellness |
| 37 |  BeautynetKorea |
327 | 1.2% | Beauty | Shopping |
| 38 |  CVS Pharmacy |
307 | 0.0% | Beauty | Shopping |
| 39 |  Buxom Cosmetics |
249 | 3.3% | Beauty | Shopping |
| 40 |  Jean Coutu Group |
245 | 0.0% | Beauty | Shopping |
| 41 |  Adore Beauty |
215 | 0.0% | Beauty | Shopping |
| 42 |  Beautylish |
187 | 0.0% | Beauty | Shopping |
| 43 |  Najoba |
175 | 2.7% | Beauty | Shopping |
| 44 |  Image Skincare |
154 | 0.0% | Beauty | Shopping |
| 45 |  Capital Hair & Beauty |
148 | 0.0% | Beauty | Shopping |
| 46 |  Beleza na Web |
139 | 0.0% | Beauty | Shopping |
| 47 |  ICI Paris XL |
94 | 0.0% | Beauty | Shopping |
| 48 |  Debenhams Beauty Club |
91 | 2.1% | Beauty | Shopping |
| 49 |  SPACE.NK.apothecary |
82 | 1.9% | Beauty | Shopping |
| 50 |  Rexall |
76 | 0.0% | Beauty | Shopping |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each beauty by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest beauty in Italy?
Beauty currently leads with an estimated audience of 35,585,737 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.