Top 50 Hair cares in Italy
This curated ranking covers the 50 largest hair cares in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 111 hair cares tracked in Italy, the 50 ranked here account for the largest measured audience reach. Kérastase, ghd and Wella lead the list with a combined estimated audience of 3,302,856 people. Across all 50 entries the average audience size is 152,558, and the largest, Kérastase, reaches around 1,538,267 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each hair care, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Kérastase |
1,538,267 | 6.9% | Hair care | Beauty & Wellness |
| 2 |  ghd |
898,620 | 18.3% | Hair care | Beauty & Wellness |
| 3 |  Wella |
865,969 | 8.1% | Hair care | Beauty & Wellness |
| 4 |  Redken |
857,014 | 7.7% | Hair care | Beauty & Wellness |
| 5 |  Pantene |
579,600 | 6.7% | Hair care | Beauty & Wellness |
| 6 |  Aveda |
473,703 | 5.6% | Hair care | Beauty & Wellness |
| 7 |  Davines |
288,073 | 17.3% | Hair care | Beauty & Wellness |
| 8 |  schwarzkopf |
215,662 | 4.3% | Hair care | Beauty & Wellness |
| 9 |  Nad's |
147,878 | 12.8% | Hair care | Beauty & Wellness |
| 10 |  Wella Professionals |
144,623 | 10.2% | Hair care | Beauty & Wellness |
| 11 |  Herbal Essences |
135,137 | 4.4% | Hair care | Beauty & Wellness |
| 12 |  TRESemmé |
128,467 | 2.2% | Hair care | Beauty & Wellness |
| 13 |  Head & Shoulders |
120,122 | 6.5% | Hair care | Beauty & Wellness |
| 14 |  Alfaparf Milano |
111,998 | 23.5% | Hair care | Beauty & Wellness |
| 15 |  Tangle Teezer |
107,054 | 4.8% | Hair care | Beauty & Wellness |
| 16 |  Aussie (shampoo) |
106,202 | 2.7% | Hair care | Beauty & Wellness |
| 17 |  Toni & Guy |
87,119 | 5.7% | Hair care | Beauty & Wellness |
| 18 |  Goldwell |
80,013 | 9.7% | Hair care | Beauty & Wellness |
| 19 |  Manic Panic |
67,430 | 5.8% | Hair care | Beauty & Wellness |
| 20 |  Vidal Sassoon |
65,087 | 5.9% | Hair care | Beauty & Wellness |
| 21 |  Paul Mitchell |
61,193 | 4.3% | Hair care | Beauty & Wellness |
| 22 |  Bumble and bumble |
55,385 | 2.8% | Hair care | Beauty & Wellness |
| 23 |  Head and Shoulders (story) |
54,718 | 2.6% | Hair care | Beauty & Wellness |
| 24 |  Alpecin |
51,006 | 5.4% | Hair care | Beauty & Wellness |
| 25 |  Sebastian Professional |
43,001 | 11.1% | Hair care | Beauty & Wellness |
| 26 |  Bed Head |
33,665 | 3.2% | Hair care | Beauty & Wellness |
| 27 |  Joico |
29,822 | 3.5% | Hair care | Beauty & Wellness |
| 28 |  System Professional |
28,622 | 14.5% | Hair care | Beauty & Wellness |
| 29 |  Bosley |
24,510 | 2.4% | Hair care | Beauty & Wellness |
| 30 |  Living Proof |
23,017 | 1.7% | Hair care | Beauty & Wellness |
| 31 |  OGX |
20,246 | 1.5% | Hair care | Beauty & Wellness |
| 32 |  Got2b |
20,073 | 2.0% | Hair care | Beauty & Wellness |
| 33 |  Nioxin |
18,057 | 1.6% | Hair care | Beauty & Wellness |
| 34 |  Shea Moisture |
17,533 | 1.1% | Hair care | Beauty & Wellness |
| 35 |  Syoss |
15,671 | 1.5% | Hair care | Beauty & Wellness |
| 36 |  Pureology |
15,385 | 1.5% | Hair care | Beauty & Wellness |
| 37 |  Nexxus |
14,967 | 2.7% | Hair care | Beauty & Wellness |
| 38 |  Pantene Pro-V |
11,825 | 2.5% | Hair care | Beauty & Wellness |
| 39 |  Kadus Professional |
9,855 | 36.5% | Hair care | Beauty & Wellness |
| 40 |  Sebastian Professional |
9,484 | 9.0% | Hair care | Beauty & Wellness |
| 41 |  Mane 'n Tail |
8,560 | 4.7% | Hair care | Beauty & Wellness |
| 42 |  Overtone |
7,540 | 0.7% | Hair care | Beauty & Wellness |
| 43 |  As I Am |
6,879 | 1.2% | Hair care | Beauty & Wellness |
| 44 |  Sugar Bear |
6,001 | 1.8% | Hair care | Beauty & Wellness |
| 45 |  Franck Provost Paris |
5,765 | 14.6% | Hair care | Beauty & Wellness |
| 46 |  Briogeo |
5,648 | 1.1% | Hair care | Beauty & Wellness |
| 47 |  Londa Professional |
3,024 | 5.4% | Hair care | Beauty & Wellness |
| 48 |  Dr Grandel |
2,944 | 1.0% | Hair care | Beauty & Wellness |
| 49 |  BioSilk |
2,754 | 0.7% | Hair care | Beauty & Wellness |
| 50 |  Creme of Nature |
2,734 | 1.2% | Hair care | Beauty & Wellness |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each hair care by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest hair care in Italy?
Kérastase currently leads with an estimated audience of 1,538,267 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.