Top 50 Hairs in Italy
This curated ranking covers the 50 largest hairs in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 52 hairs tracked in Italy, the 50 ranked here account for the largest measured audience reach. Hair products, Hair care and Hair coloring lead the list with a combined estimated audience of 37,283,208 people. Across all 50 entries the average audience size is 1,812,438, and the largest, Hair products, reaches around 18,365,326 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each hair, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Hair products |
18,365,326 | 4.0% | Hair | Beauty & Wellness |
| 2 |  Hair care |
11,188,027 | 4.9% | Hair | Beauty & Wellness |
| 3 |  Hair coloring |
7,729,855 | 5.0% | Hair | Beauty & Wellness |
| 4 |  Shampoo |
7,347,670 | 4.1% | Hair | Beauty & Wellness |
| 5 |  Hair conditioner |
5,964,450 | 4.5% | Hair | Beauty & Wellness |
| 6 |  Keratin |
4,737,592 | 4.5% | Hair | Beauty & Wellness |
| 7 |  Hair straightening |
4,698,401 | 3.9% | Hair | Beauty & Wellness |
| 8 |  Hair dryer |
4,448,022 | 4.3% | Hair | Beauty & Wellness |
| 9 |  Hair iron |
3,898,603 | 3.8% | Hair | Beauty & Wellness |
| 10 |  Hairbrush |
3,469,626 | 4.1% | Hair | Beauty & Wellness |
| 11 |  Hair follicle |
3,329,075 | 3.5% | Hair | Beauty & Wellness |
| 12 |  Hair tutorials |
2,125,851 | 9.6% | Hair | Beauty & Wellness |
| 13 |  Human hair color |
1,759,434 | 3.4% | Hair | Beauty & Wellness |
| 14 |  Hair colorist |
1,529,618 | 5.5% | Hair | Beauty & Wellness |
| 15 |  Hair Stylists |
1,155,116 | 5.3% | Hair | Beauty & Wellness |
| 16 |  Blond |
946,046 | 3.0% | Hair | Beauty & Wellness |
| 17 |  Brush |
899,243 | 3.1% | Hair | Beauty & Wellness |
| 18 |  Hair serum |
576,669 | 3.1% | Hair | Beauty & Wellness |
| 19 |  Blade |
524,713 | 6.9% | Hair | Beauty & Wellness |
| 20 |  Bleach |
505,813 | 2.1% | Hair | Home & Garden |
| 21 |  Hair tattoo |
414,731 | 6.2% | Hair | Beauty & Wellness |
| 22 |  Hair spray |
412,307 | 3.0% | Hair | Beauty & Wellness |
| 23 |  Afro-textured hair |
394,522 | 2.4% | Hair | Beauty & Wellness |
| 24 |  Red hair |
393,166 | 2.4% | Hair | Beauty & Wellness |
| 25 |  Hydrogen peroxide |
391,996 | 7.5% | Hair | Beauty & Wellness |
| 26 |  Hair gel |
358,484 | 3.3% | Hair | Beauty & Wellness |
| 27 |  Ombre |
353,383 | 4.3% | Hair | Beauty & Wellness |
| 28 |  Brown hair |
352,021 | 2.4% | Hair | Beauty & Wellness |
| 29 |  Barber chair |
325,696 | 4.9% | Hair | Beauty & Wellness |
| 30 |  Crest (toothpaste) |
293,767 | 3.3% | Hair | Beauty & Wellness |
| 31 |  Comb |
233,210 | 0.9% | Hair | Beauty & Wellness |
| 32 |  Management of hair loss |
220,713 | 2.6% | Hair | Beauty & Wellness |
| 33 |  Hair wax |
197,095 | 2.1% | Hair | Beauty & Wellness |
| 34 |  Hair keratin |
194,756 | 6.0% | Hair | Beauty & Wellness |
| 35 |  Trichology |
146,515 | 12.6% | Hair | Beauty & Wellness |
| 36 |  Mobile Hairdresser |
109,220 | 5.3% | Hair | Beauty & Wellness |
| 37 |  Cabelos |
103,162 | 2.7% | Hair | Beauty & Wellness |
| 38 |  Trim (sewing) |
96,354 | 2.9% | Hair | Beauty & Wellness |
| 39 |  Hair-cutting shears |
82,235 | 7.7% | Hair | Beauty & Wellness |
| 40 |  Brazilian Blowout |
77,255 | 4.0% | Hair | Beauty & Wellness |
| 41 |  Hair mousse |
76,870 | 3.9% | Hair | Beauty & Wellness |
| 42 |  Conditioner (chemistry) |
71,155 | 3.8% | Hair | Beauty & Wellness |
| 43 |  Hair roller |
36,673 | 2.1% | Hair | Beauty & Wellness |
| 44 |  Dry shampoo |
32,288 | 3.2% | Hair | Beauty & Wellness |
| 45 |  Hair washing |
18,931 | 1.8% | Hair | Beauty & Wellness |
| 46 |  Cornrows |
13,537 | 1.3% | Hair | Beauty & Wellness |
| 47 |  Relaxer |
12,598 | 1.5% | Hair | Beauty & Wellness |
| 48 |  World Beard and Moustache Championships |
5,121 | 3.4% | Hair | Beauty & Wellness |
| 49 |  Hot comb |
3,513 | 2.1% | Hair | Beauty & Wellness |
| 50 |  Sea spray |
1,504 | 0.1% | Hair | Beauty & Wellness |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each hair by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest hair in Italy?
Hair products currently leads with an estimated audience of 18,365,326 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.