Top 16 Scents & Oils in Italy
This curated ranking covers the 16 largest scents & oils in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Diptyque, Rose oil and Millefiori lead the list with a combined estimated audience of 911,394 people. Across all 16 entries the average audience size is 73,388, and the largest, Diptyque, reaches around 580,004 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each scents & oils, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Diptyque |
580,004 | 4.2% | Scents & Oils | Beauty & Wellness |
| 2 |  Rose oil |
249,500 | 9.2% | Scents & Oils | Beauty & Wellness |
| 3 |  Millefiori |
81,890 | 53.9% | Scents & Oils | Beauty & Wellness |
| 4 |  Puressentiel |
78,647 | 16.9% | Scents & Oils | Beauty & Wellness |
| 5 |  Juniper berry |
63,580 | 4.4% | Scents & Oils | Health |
| 6 |  Young Living |
48,478 | 1.0% | Scents & Oils | Beauty & Wellness |
| 7 |  Jojoba oil |
19,093 | 0.8% | Scents & Oils | Beauty & Wellness |
| 8 |  Macadamia oil |
18,047 | 12.7% | Scents & Oils | Beauty & Wellness |
| 9 |  Bergamot essential oil |
11,113 | 3.1% | Scents & Oils | Beauty & Wellness |
| 10 |  Soybean oil |
8,252 | 4.9% | Scents & Oils | Beauty & Wellness |
| 11 |  Monoi oil |
7,911 | 4.5% | Scents & Oils | Beauty & Wellness |
| 12 |  Orange oil |
4,394 | 1.0% | Scents & Oils | Beauty & Wellness |
| 13 |  Marula oil |
2,716 | 0.8% | Scents & Oils | Beauty & Wellness |
| 14 |  Neom Organics |
453 | 1.3% | Scents & Oils | Home & Garden |
| 15 |  Mango oil |
136 | 0.1% | Scents & Oils | Beauty & Wellness |
| 16 |  ECOYA |
7 | 0.0% | Scents & Oils | Shopping |
Frequently asked questions
How is this Top 16 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each scents & oils by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest scents & oils in Italy?
Diptyque currently leads with an estimated audience of 580,004 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.