Top 22 Men cares in Italy
This curated ranking covers the 22 largest men cares in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Gillette (brand), Harry's and Schick (razors) lead the list with a combined estimated audience of 644,695 people. Across all 22 entries the average audience size is 36,273, and the largest, Gillette (brand), reaches around 363,840 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each men care, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Gillette (brand) |
363,840 | 3.6% | Men care | Beauty & Wellness |
| 2 |  Harry's |
166,180 | 3.8% | Men care | Beauty & Wellness |
| 3 |  Schick (razors) |
114,675 | 7.6% | Men care | Beauty & Wellness |
| 4 |  Just for Men |
49,459 | 4.7% | Men care | Beauty & Wellness |
| 5 |  Old Spice |
29,277 | 0.9% | Men care | Beauty & Wellness |
| 6 |  Biotherm Homme |
20,303 | 7.5% | Men care | Beauty & Wellness |
| 7 |  Dove Men+Care |
18,706 | 3.2% | Men care | Beauty & Wellness |
| 8 |  Brickell |
16,888 | 1.5% | Men care | Beauty & Wellness |
| 9 |  Barbasol |
6,428 | 7.5% | Men care | Beauty & Wellness |
| 10 |  Wilkinson Sword |
6,010 | 5.1% | Men care | Beauty & Wellness |
| 11 |  Just Men! |
3,318 | 22.9% | Men care | Beauty & Wellness |
| 12 |  Headblade |
1,026 | 3.0% | Men care | Beauty & Wellness |
| 13 |  Norelco |
814 | 0.3% | Men care | Beauty & Wellness |
| 14 |  BIC Soleil |
382 | 1.6% | Men care | Beauty & Wellness |
| 15 |  Barbearia Clube |
265 | 4.8% | Men care | Beauty & Wellness |
| 16 |  Dollar Shave Club |
199 | 0.0% | Men care | Beauty & Wellness |
| 17 |  King of Shaves |
64 | 0.5% | Men care | Beauty & Wellness |
| 18 |  Arko Men |
61 | 0.7% | Men care | Beauty & Wellness |
| 19 |  Razeco |
50 | 0.8% | Men care | Beauty & Wellness |
| 20 |  Badass Beard Care |
42 | 0.0% | Men care | Beauty & Wellness |
| 21 |  Trunk Club |
19 | 1.3% | Men care | Beauty & Wellness |
| 22 |  Right Guard |
9 | 0.0% | Men care | Beauty & Wellness |
Frequently asked questions
How is this Top 22 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each men care by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest men care in Italy?
Gillette (brand) currently leads with an estimated audience of 363,840 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.