Top 50 Personal cares in Italy
This curated ranking covers the 50 largest personal cares in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 211 personal cares tracked in Italy, the 50 ranked here account for the largest measured audience reach. Acqua & Sapone, L'Oréal and Vichy lead the list with a combined estimated audience of 10,326,625 people. Across all 50 entries the average audience size is 587,540, and the largest, Acqua & Sapone, reaches around 4,351,556 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each personal care, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Acqua & Sapone |
4,351,556 | 97.8% | Personal care | Beauty & Wellness |
| 2 |  L'Oréal |
3,769,808 | 5.9% | Personal care | Beauty & Wellness |
| 3 |  Vichy |
2,205,261 | 10.9% | Personal care | Beauty & Wellness |
| 4 |  La Roche-Posay |
1,686,721 | 4.7% | Personal care | Beauty & Wellness |
| 5 |  Clarins |
1,504,063 | 8.6% | Personal care | Beauty & Wellness |
| 6 |  Garnier |
1,283,596 | 7.0% | Personal care | Beauty & Wellness |
| 7 |  Lush (company) |
1,169,903 | 4.6% | Personal care | Beauty & Wellness |
| 8 |  Yves Rocher (company) |
1,148,706 | 5.9% | Personal care | Beauty & Wellness |
| 9 |  Bioderma |
1,056,375 | 6.1% | Personal care | Beauty & Wellness |
| 10 |  L'Erbolario |
1,038,478 | 66.5% | Personal care | Beauty & Wellness |
| 11 |  Biotherm |
957,284 | 18.2% | Personal care | Beauty & Wellness |
| 12 |  Farfalla |
912,148 | 50.3% | Personal care | Beauty & Wellness |
| 13 |  Sisley |
832,600 | 32.0% | Personal care | Beauty & Wellness |
| 14 |  Kiehl's |
690,710 | 3.1% | Personal care | Beauty & Wellness |
| 15 |  SkinCeuticals |
614,246 | 5.0% | Personal care | Beauty & Wellness |
| 16 |  Eucerin |
545,640 | 3.9% | Personal care | Beauty & Wellness |
| 17 |  Origins (cosmetics) |
517,037 | 3.9% | Personal care | Beauty & Wellness |
| 18 |  Johnson & Johnson |
497,324 | 3.9% | Personal care | Beauty & Wellness |
| 19 |  L'Occitane en Provence |
373,677 | 5.6% | Personal care | Beauty & Wellness |
| 20 |  Neutrogena |
357,734 | 2.2% | Personal care | Beauty & Wellness |
| 21 |  Tampax |
348,343 | 10.2% | Personal care | Beauty & Wellness |
| 22 |  Aesop |
242,027 | 2.1% | Personal care | Beauty & Wellness |
| 23 |  Kimberly-Clark |
232,022 | 6.0% | Personal care | Beauty & Wellness |
| 24 |  Laneige |
225,039 | 2.2% | Personal care | Beauty & Wellness |
| 25 |  Cetaphil |
216,717 | 1.2% | Personal care | Beauty & Wellness |
| 26 |  DoTerra |
191,124 | 2.0% | Personal care | Beauty & Wellness |
| 27 |  Rituals Cosmetics |
175,726 | 57.7% | Personal care | Beauty & Wellness |
| 28 |  Labello |
174,801 | 11.8% | Personal care | Beauty & Wellness |
| 29 |  Weleda |
161,942 | 3.9% | Personal care | Beauty & Wellness |
| 30 |  Shu Uemura |
158,441 | 4.2% | Personal care | Beauty & Wellness |
| 31 |  Vaseline |
154,709 | 1.2% | Personal care | Beauty & Wellness |
| 32 |  Glossier |
146,141 | 2.9% | Personal care | Beauty & Wellness |
| 33 |  Innisfree (cosmetics brand) |
127,621 | 1.9% | Personal care | Beauty & Wellness |
| 34 |  Pond's |
125,495 | 1.5% | Personal care | Beauty & Wellness |
| 35 |  aveeno |
123,988 | 4.3% | Personal care | Beauty & Wellness |
| 36 |  Paula's Choice |
122,399 | 3.2% | Personal care | Beauty & Wellness |
| 37 |  Tiger Balm |
96,081 | 2.5% | Personal care | Beauty & Wellness |
| 38 |  Playtex |
93,278 | 8.7% | Personal care | Beauty & Wellness |
| 39 |  La Prairie (provincial electoral district) |
92,951 | 5.6% | Personal care | Beauty & Wellness |
| 40 |  Smallable |
88,526 | 3.5% | Personal care | Beauty & Wellness |
| 41 |  Elizabeth Arden |
76,922 | 4.3% | Personal care | Beauty & Wellness |
| 42 |  Always (brand) |
66,883 | 2.3% | Personal care | Beauty & Wellness |
| 43 |  murad |
61,688 | 3.1% | Personal care | Beauty & Wellness |
| 44 |  Tatcha |
58,721 | 2.5% | Personal care | Beauty & Wellness |
| 45 |  Missha |
54,254 | 1.6% | Personal care | Beauty & Wellness |
| 46 |  Kleenex |
50,990 | 3.6% | Personal care | Beauty & Wellness |
| 47 |  Veet |
50,567 | 2.2% | Personal care | Beauty & Wellness |
| 48 |  Mum (deodorant) |
49,200 | 1.5% | Personal care | Beauty & Wellness |
| 49 |  Perricone MD |
48,896 | 4.2% | Personal care | Beauty & Wellness |
| 50 |  Melvita |
48,684 | 4.7% | Personal care | Beauty & Wellness |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each personal care by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest personal care in Italy?
Acqua & Sapone currently leads with an estimated audience of 4,351,556 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.