Top 14 Dental cares in Italy
This curated ranking covers the 14 largest dental cares in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Oral-B, Listerine and Colgate lead the list with a combined estimated audience of 2,052,186 people. Across all 14 entries the average audience size is 181,548, and the largest, Oral-B, reaches around 1,027,275 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each dental care, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Oral-B |
1,027,275 | 7.9% | Dental care | Beauty & Wellness |
| 2 |  Listerine |
546,479 | 5.1% | Dental care | Beauty & Wellness |
| 3 |  Colgate |
478,432 | 3.8% | Dental care | Beauty & Wellness |
| 4 |  Sensodyne |
176,735 | 2.3% | Dental care | Beauty & Wellness |
| 5 |  Colgate-Palmolive |
39,259 | 1.1% | Dental care | Beauty & Wellness |
| 6 |  Elmex |
29,205 | 2.8% | Dental care | Beauty & Wellness |
| 7 |  Close-Up (toothpaste) |
23,389 | 1.5% | Dental care | Beauty & Wellness |
| 8 |  Sonicare |
21,405 | 1.8% | Dental care | Beauty & Wellness |
| 9 |  Aquafresh |
8,638 | 5.0% | Dental care | Beauty & Wellness |
| 10 |  Pepsodent |
4,744 | 0.8% | Dental care | Beauty & Wellness |
| 11 |  Colgate Optic White |
3,744 | 2.0% | Dental care | Beauty & Wellness |
| 12 |  Ipana |
771 | 0.8% | Dental care | Beauty & Wellness |
| 13 |  Crest Whitestrips |
60 | 0.1% | Dental care | Beauty & Wellness |
| 14 |  Sensodyne ME |
0 | 0.0% | Dental care | Beauty & Wellness |
Frequently asked questions
How is this Top 14 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each dental care by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest dental care in Italy?
Oral-B currently leads with an estimated audience of 1,027,275 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.