How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Italy who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Italy. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Italy, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Italy. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 76 |  Daimon Barber |
291 | 2.5% | 38.8 | 16.3% | Hair care |
| 77 |  Wahl Clipper |
288 | 0.0% | 32.2 | 32.3% | Hair care |
| 78 |  3 Wetter Taft |
275 | 1.1% | 39.9 | 76.1% | Hair care |
| 79 |  Alberto VO5 |
259 | 0.9% | 40.5 | 91.0% | Hair care |
| 80 |  American Salon |
256 | 1.0% | 36.2 | 75.9% | Hair care |
| 81 |  Andis Company |
207 | 5.9% | 35.8 | 35.5% | Hair care |
| 82 |  Blo Blow Dry Bar |
179 | 0.0% | 36.0 | 85.0% | Hair care |
| 83 |  Wella Shockwaves |
163 | 1.2% | 36.0 | 92.2% | Hair care |
| 84 |  Paul Mitchell Professional |
117 | 0.5% | — | — | Hair care |
| 85 |  Bronner Bros. |
105 | 0.1% | 31.6 | 82.1% | Hair care |
| 86 |  Klorane USA |
92 | 3.9% | 30.4 | 37.9% | Hair care |
| 87 |  Clairol |
88 | 0.0% | 37.2 | 60.9% | Hair care |
| 88 |  Bellami Hair |
82 | 0.0% | 35.5 | 87.0% | Hair care |
| 89 |  TIGI Professional |
74 | 7.0% | 37.9 | 71.1% | Hair care |
| 90 |  René Furterer USA |
73 | 9.5% | 37.6 | 93.6% | Hair care |
| 91 |  Vivelle DOP |
73 | 0.2% | 20.5 | 39.9% | Hair care |
| 92 |  Avlon Industries |
72 | 0.9% | — | — | Hair care |
| 93 |  Kenra Professional |
70 | 4.4% | 38.7 | 62.0% | Hair care |
| 94 |  Schwarzkopf Professional Japan |
69 | 9.4% | 43.7 | 76.5% | Hair care |
| 95 |  Curly Hair Solutions |
68 | 3.3% | 27.8 | 78.2% | Hair care |
| 96 |  Goldwell Australia |
64 | 1.1% | 38.1 | 100.0% | Hair care |
| 97 |  BaByliss UK |
61 | 4.7% | 35.5 | 39.0% | Hair care |
| 98 |  Bosley |
58 | 0.0% | 39.2 | 45.7% | Hair care |
| 99 |  Arctic Fox Hair Color |
52 | 0.0% | 35.6 | 70.6% | Hair care |
| 100 |  Stylista |
44 | 0.0% | 42.1 | 42.9% | Hair care |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 100 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each hair care by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest hair care in Italy?
Kérastase currently leads with an estimated audience of 1.5M people in Italy.