How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Italy who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Italy. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Italy, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Italy. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 76 | AAmerican Salon | 256 | 1.0% | 36.2 | 75.9% | Hair care |
| 77 | OOribe Haircare | 243 | 1.2% | 38.7 | 88.0% | Hair care |
| 78 | 33 Wetter Taft | 231 | 1.0% | 35.6 | 63.2% | Hair care |
| 79 | CCHI Haircare | 209 | 1.1% | 35.4 | 96.0% | Hair care |
| 80 | AAndis Company | 207 | 5.9% | 35.8 | 35.5% | Hair care |
| 81 | BBlo Blow Dry Bar | 179 | 0.0% | 36.0 | 85.0% | Hair care |
| 82 | WWella Shockwaves | 165 | 1.2% | 35.7 | 88.9% | Hair care |
| 83 | PPaul Mitchell Professional | 119 | 0.5% | — | — | Hair care |
| 84 | BBronner Bros. | 116 | 0.2% | 31.6 | 82.1% | Hair care |
| 85 | KKlorane USA | 92 | 3.9% | 30.4 | 37.9% | Hair care |
| 86 | CClairol | 88 | 0.0% | 37.2 | 60.9% | Hair care |
| 87 | BBellami Hair | 82 | 0.0% | 35.5 | 87.0% | Hair care |
| 88 | RRené Furterer USA | 74 | 9.4% | 37.6 | 93.6% | Hair care |
| 89 | VVivelle DOP | 74 | 0.2% | 20.5 | 39.9% | Hair care |
| 90 | TTIGI Professional | 74 | 7.0% | 37.9 | 71.1% | Hair care |
| 91 | AAvlon Industries | 73 | 0.9% | — | — | Hair care |
| 92 | KKenra Professional | 70 | 4.3% | 38.7 | 62.0% | Hair care |
| 93 | SSchwarzkopf Professional Japan | 69 | 9.4% | 43.7 | 76.5% | Hair care |
| 94 | CCurly Hair Solutions | 68 | 3.3% | 27.8 | 78.2% | Hair care |
| 95 | GGoldwell Australia | 64 | 1.1% | 38.1 | 100.0% | Hair care |
| 96 | BBaByliss UK | 61 | 4.6% | 35.5 | 39.0% | Hair care |
| 97 | BBosley | 58 | 0.0% | 39.2 | 45.7% | Hair care |
| 98 | AArctic Fox Hair Color | 52 | 0.0% | 35.6 | 70.6% | Hair care |
| 99 | SStylista | 44 | 0.1% | 42.1 | 42.9% | Hair care |
| 100 | KKinky Curly Coily Me! | 38 | 2.2% | 27.3 | 79.1% | Hair care |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular hair cares compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each hair care by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest hair care in Italy?
Kérastase currently leads with an estimated audience of 1.5M people in Italy.