A data profile of the people who buy, follow and care about Beauty & Fashion in India — modelled from more than twelve digital signal sources. Beauty & Fashion has an estimated audience of 3,507,602 people in India.
Beauty & Fashion has an estimated audience of 3,507,602 people in India. 62.5% are female, 37.5% are male, average age 28.5. Top brand affinities: BTS, Kylie Jenner, BB cream, Harry Potter, Eyelash extensions.
Top brand affinities include BTS, Kylie Jenner, BB cream, with strongest over-indexing on BTS (3.88× the country average).
Demographically, the Beauty & Fashion audience skews more female with an average age of 28.5, and over-indexes on personality traits such as Price Sensitivity, Community Orientation.
The typical Beauty & Fashion fan in India is more female, around 28.5 years old, with strong Price Sensitivity tendencies and a notable affinity for BTS.
The key figures that characterise the Beauty & Fashion profile in India.
62.5% are female, 37.5% are male, average age 28.5.
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 28.5 |
| Estimated audience size | 3,507,602 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 45% | |
| 20-29 | 31% | |
| 30-39 | 12% | |
| 40-49 | 7% | |
| 50+ | 4% |
of the worldwide Beauty & Fashion audience comes from India.
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 16.3% |
| China | 7.5% |
The strongest cross-interests of the Beauty & Fashion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Social shopping | Shopping | 7.46× | ||
| 02 | Kylie Jenner | Movies & TV | 5.80× | ||
| 03 | BB cream | Beauty & Wellness | 5.33× | ||
| 04 | Eyelash extensions | Beauty & Wellness | 5.24× | ||
| 05 | Sephora | Shopping | 4.77× | ||
| 06 | Makeup Tutorials | Beauty & Wellness | 4.08× | ||
| 07 | BTS | Music & Radio | 3.88× | ||
| 08 | Cashback reward program | Shopping | 3.71× | ||
| 09 | Art jewelry | Fashion & Accessoires | 3.57× | ||
| 10 | True Detective | Movies & TV | 2.87× | ||
| 11 | Handmade jewelry | Fashion & Accessoires | 2.67× | ||
| 12 | Skirt | Fashion & Accessoires | 2.48× | ||
| 13 | Embroidery | Home & Garden | 2.40× | ||
| 14 | Earring | Fashion & Accessoires | 2.28× | ||
| 15 | Engagement ring | Fashion & Accessoires | 2.24× | ||
| 16 | Skin care | Beauty & Wellness | 2.21× | ||
| 17 | Nutrient | Food & Beverages | 2.04× | ||
| 18 | Chennai | Travel & Leisure | 1.90× | ||
| 19 | Harry Potter | Movies & TV | 1.69× | ||
| 20 | Superman | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 3.08× | |
| Community Orientation | OPEN | 2.66× | |
| Luxury Orientation | PREMIUM | 1.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.37× | |
| Spirituality | BALANCE | 0.67× | |
| Family Orientation | CONSERVATISM | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Beauty & Fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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