A data profile of the people who buy, follow and care about Cashback reward program in India — modelled from more than twelve digital signal sources. Cashback reward program has an estimated audience of 3,635,977 people in India.
The average Cashback reward program fan in India is 29.2 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Gujarat.
Top brand affinities include Cash on delivery, Denim, Party dress, with strongest over-indexing on Cash on delivery (4.3× the country average).
Demographically, the Cashback reward program audience skews more male with an average age of 29.2, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 7 regions tracked by Rascasse.
The typical Cashback reward program fan in India is more male, around 29.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Cash on delivery.
The key figures that characterise the Cashback reward program profile in India.
24.8% are female, 75.2% are male, average age 29.2.
| Metric | Value |
|---|---|
| Female | 24.8% |
| Male | 75.2% |
| Average age | 29.2 |
| Estimated audience size | 3,635,977 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 29% | |
| 30-39 | 17% | |
| 40-49 | 8% | |
| 50+ | 4% |
of the worldwide Cashback reward program audience comes from India.
| Country | Share |
|---|---|
| United States | 15.3% |
| Indonesia | 9.8% |
| India | 9.8% |
Where the Cashback reward program audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Haryana | ~50K | 1.09× | |
| 02 | Gujarat | ~100K | 1.02× | |
| 03 | Telangana | ~50K | 1.02× | |
| 04 | Tamil Nadu | ~90K | 0.99× | |
| 05 | Karnataka | ~90K | 0.98× | |
| 06 | Maharashtra | ~200K | 0.95× | |
| 07 | Uttar Pradesh | ~200K | 0.95× |
The strongest cross-interests of the Cashback reward program audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cyber Monday | Shopping | 5.91× | ||
| 02 | Dog lovers | Pets & Animals | 5.10× | ||
| 03 | Black Friday (shopping) | Shopping | 4.98× | ||
| 04 | Loyalty program | Shopping | 4.81× | ||
| 05 | Cash on delivery | Business & Career | 4.30× | ||
| 06 | Men's Fashion | Fashion & Accessoires | 4.21× | ||
| 07 | Beauty & Fashion | Beauty & Wellness | 3.71× | ||
| 08 | Denim | Fashion & Accessoires | 3.58× | ||
| 09 | Handmade | Home & Garden | 3.12× | ||
| 10 | Deal of the day | Shopping | 3.11× | ||
| 11 | Party dress | Fashion & Accessoires | 3.05× | ||
| 12 | Sales promotion | Shopping | 2.91× | ||
| 13 | Jeans | Fashion & Accessoires | 2.65× | ||
| 14 | Skirt | Fashion & Accessoires | 2.63× | ||
| 15 | Handbags | Fashion & Accessoires | 2.48× | ||
| 16 | Fragrances | Beauty & Wellness | 2.20× | ||
| 17 | Coupons | Shopping | 2.15× | ||
| 18 | Dresses | Fashion & Accessoires | 1.85× | ||
| 19 | Flipkart | Shopping | 1.80× | ||
| 20 | Women's clothing | Fashion & Accessoires | 1.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 3.72× | |
| Creativity | OPEN | 1.44× | |
| Individualism | JOY | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.81× | |
| Risk Appetite | THRILL | 0.90× | |
| Spirituality | BALANCE | 0.92× |
Cashback reward program has an estimated audience of 3,635,977 people in India, concentrated in Maharashtra and Uttar Pradesh.
24.8% of Cashback reward program fans are female, 75.2% are male, with an average age of 29.2 years.
Cashback reward program fans show strongest brand affinity for Cash on delivery (4.3×), Denim (3.58×), and Party dress (3.05×) over the country average.
Cashback reward program fans in India are most concentrated in Maharashtra (reach ~200K), Uttar Pradesh (reach ~200K), and Gujarat (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Cashback reward program itself, the audience over-indexes on Denim (3.58×), Party dress (3.05×), Sales promotion (2.91×), and Flipkart (1.8×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Cashback reward program. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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