Cashback reward program Audience in Germany
Cashback reward program has an estimated audience of 558,947 people in Germany. 49.7% are female, 50.3% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Loyalty program, TopCashBack, FRITZ!Box, Obi (store), Netto Marken-Discount.
The average Cashback reward program fan in Germany is 41.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Loyalty program, TopCashBack, FRITZ!Box, with strongest over-indexing on Loyalty program (12.26× the country average). Demographically, the Cashback reward program audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Price Sensitivity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
Category: Shopping · Type: Topic · Subtype: E-Commerce
Demographics of Cashback reward program fans
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 41.2 |
| Estimated audience size | 558,947 |
Audience persona
The typical Cashback reward program fan in Germany is balanced, around 41.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Loyalty program.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 117,132 | 0.96× |
| Baden-Württemberg | 82,976 | 1.09× |
| Bayern | 80,272 | 0.89× |
| Hessen | 77,329 | 1.82× |
| Niedersachsen | 61,901 | 1.14× |
| Rheinland-Pfalz | 45,039 | 1.61× |
| Hamburg | 38,075 | 3.01× |
| Berlin | 27,611 | 1.1× |
| Thüringen | 24,236 | 1.7× |
| Sachsen | 19,595 | 0.71× |
| Schleswig-Holstein | 19,287 | 0.96× |
| Bremen | None× | |
| Brandenburg | None× | |
| Saarland | None× | |
| Sachsen-Anhalt | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loyalty program | 12.26× | Shopping |
| TopCashBack | 25.59× | Shopping |
| FRITZ!Box | 3.28× | Technology & Electronics |
| Obi (store) | 1.93× | Shopping |
| Netto Marken-Discount | 1.92× | Shopping |
| REWE | 1.81× | Shopping |
| Rossmann | 2.08× | Shopping |
| CHECK24 | 2.21× | Business & Career |
| Bonprix | 2.55× | Shopping |
| Lidl | 1.74× | Shopping |
| IKEA | 1.6× | Home & Garden |
| Idealo | 2.4× | Shopping |
| Kaufland | 1.66× | Shopping |
| Aldi | 1.63× | Shopping |
| Commerzbank | 1.83× | Business & Career |
| 1.62× | Internet & Social Media | |
| Wunschgutschein | 2.25× | Shopping |
| EBay | 1.62× | Shopping |
| Immowelt | 2.18× | Home & Garden |
| Double Dare (1986 game show) | 7.23× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 24.63 |
| Patriotism | CONSERVATISM | 1.49 |
| Community Orientation | OPEN | 1.38 |
| Need for Security | CONSERVATISM | 1.29 |
| Family Orientation | CONSERVATISM | 1.25 |
| Convenience Orientation | PREMIUM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.3% |
| Indonesia | 9.8% |
| India | 9.8% |
See Cashback reward program audiences in other countries
- Cashback reward program — United States
- Cashback reward program — United Kingdom
- Cashback reward program — France
- Cashback reward program — Italy
- Cashback reward program — Spain
- Cashback reward program — Brazil
- Cashback reward program — Japan
- Cashback reward program — South Korea
- Cashback reward program — India
More E-Commerce audiences in Germany
- Drop shipping (9,209,348)
- Coupons (9,021,946)
- Auction (6,072,002)
- Cyber Monday (5,495,390)
- Subscription business model (4,734,739)
Frequently asked questions
How many fans does Cashback reward program have in Germany?
Cashback reward program has an estimated audience of 558,947 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Cashback reward program fans?
49.7% of Cashback reward program fans are female, 50.3% are male, with an average age of 41.2 years.
Which brands do Cashback reward program fans like most?
Cashback reward program fans show strongest brand affinity for Loyalty program (12.26×), TopCashBack (25.59×), and FRITZ!Box (3.28×) over the country average.
Where do Cashback reward program fans live in Germany?
Cashback reward program fans in Germany are most concentrated in Nordrhein-Westfalen (reach 117,132), Baden-Württemberg (reach 82,976), and Bayern (reach 80,272). These three regions account for the largest share of the active audience.
What other brands do Cashback reward program fans also like?
Beyond Cashback reward program itself, the audience over-indexes on TopCashBack (25.59×), FRITZ!Box (3.28×), Obi (store) (1.93×), and Netto Marken-Discount (1.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cashback reward program. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.