Rascasse Audience Intelligence

Cashback reward program Audience in Germany

A data profile of the people who buy, follow and care about Cashback reward program in Germany — modelled from more than twelve digital signal sources. Cashback reward program has an estimated audience of 558,947 people in Germany.

#9among E-Commerce in Germany#4403among Topic in Germany#299in Shopping

The average Cashback reward program fan in Germany is 41.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include TopCashBack, Loyalty program, FRITZ!Box, with strongest over-indexing on TopCashBack (25.59× the country average).

Demographically, the Cashback reward program audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Price Sensitivity, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cashback reward program fan in Germany is balanced, around 41.2 years old, with strong Price Sensitivity tendencies and a notable affinity for TopCashBack.

Category: Shopping · Type: Topic · Subtype: E-Commerce

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cashback reward program profile in Germany.

Audience size
559K
in Germany
Gender
49.7%♀
50.3% male
Age
41.2
average years
Country rank
#10740
Topic in Germany
Fig. 01

Search interest · 12-month trend

+2660%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cashback reward program fans

49.7% are female, 50.3% are male, average age 41.2.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for Cashback reward program audience in Germany
MetricValue
Female49.7%
Male50.3%
Average age41.2
Estimated audience size558,947
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Cashback reward program audience in Germany
Age bracketShare%
16-1913%
20-2918%
30-3924%
40-4925%
50+20%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Cashback reward program audience comes from Germany.

Worldwide audience distribution share by country for Cashback reward program
CountryShare
United States15.3%
Indonesia9.8%
India9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cashback reward program audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cashback reward program fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~30K1.25×
02Brandenburg~20K1.19×
03Thüringen~20K1.13×
04Berlin~30K1.12×
05Sachsen-Anhalt~20K1.07×
06Mecklenburg-Vorpommern~10K1.03×
07Bremen~5K1.03×
08Hamburg~10K1.01×
09Saarland~7K0.98×
10Rheinland-Pfalz~30K0.92×
11Schleswig-Holstein~20K0.91×
12Hessen~40K0.88×
13Bayern~80K0.87×
14Niedersachsen~50K0.86×
15Nordrhein-Westfalen~100K0.83×
16Baden-Württemberg~60K0.81×
Fig. 06

Affinity by region

Affinity by region — Cashback reward program, Germany
0.81×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cashback reward program audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cashback reward program audience
#·InterestCategoryAffinity×
01TopCashBackShopping25.59×
02Loyalty programShopping12.26×
03FRITZ!BoxTechnology & Electronics3.28×
04EssoCars & Mobility3.05×
05BonprixShopping2.55×
06IdealoShopping2.40×
07WunschgutscheinShopping2.25×
08CHECK24Business & Career2.21×
09ImmoweltHome & Garden2.18×
10RossmannShopping2.08×
11Obi (store)Shopping1.93×
12Netto Marken-DiscountShopping1.92×
13CommerzbankBusiness & Career1.83×
14REWEShopping1.81×
15LidlShopping1.74×
16KauflandShopping1.66×
17AldiShopping1.63×
18WhatsAppInternet & Social Media1.62×
19EBayShopping1.62×
20IKEAHome & Garden1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cashback reward program audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cashback reward program audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.51×
DIY MentalityTHRILL1.27×
Need for SecurityCONSERVATISM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cashback reward program audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.36×
MindfulnessBALANCE0.52×
Risk AppetiteTHRILL0.54×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cashback reward program have in Germany?

Cashback reward program has an estimated audience of 558,947 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cashback reward program fans?

49.7% of Cashback reward program fans are female, 50.3% are male, with an average age of 41.2 years.

03

Which brands do Cashback reward program fans like most?

Cashback reward program fans show strongest brand affinity for TopCashBack (25.59×), Loyalty program (12.26×), and FRITZ!Box (3.28×) over the country average.

04

Where do Cashback reward program fans live in Germany?

Cashback reward program fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Cashback reward program fans also like?

Beyond Cashback reward program itself, the audience over-indexes on Loyalty program (12.26×), FRITZ!Box (3.28×), Obi (store) (1.93×), and Netto Marken-Discount (1.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More E-Commerce audiences in Germany

See Cashback reward program audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cashback reward program. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →