TopCashBack Audience in Germany
TopCashBack has an estimated audience of 282,778 people in Germany. 57.5% are female, 42.5% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cheap shop, medium, Swagbucks, limango, Cashback website.
The average TopCashBack fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cheap shop, medium, Swagbucks, with strongest over-indexing on Cheap shop (87.34× the country average). Demographically, the TopCashBack audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Price Sensitivity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Website / Newspaper / Magazine
Demographics of TopCashBack fans
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 38.2 |
| Estimated audience size | 282,778 |
Audience persona
The typical TopCashBack fan in Germany is more female, around 38.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Cheap shop.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 76,512 | 1.24× |
| Bayern | 49,463 | 1.09× |
| Baden-Württemberg | 43,182 | 1.12× |
| Hessen | 27,214 | 1.26× |
| Niedersachsen | 25,743 | 0.94× |
| Berlin | 15,540 | 1.23× |
| Rheinland-Pfalz | 14,903 | 1.05× |
| Schleswig-Holstein | 12,019 | 1.18× |
| Sachsen | 11,400 | 0.82× |
| Brandenburg | 8,476 | 0.97× |
| Hamburg | 6,919 | 1.08× |
| Thüringen | 6,064 | 0.84× |
| Sachsen-Anhalt | 5,243 | 0.72× |
| Mecklenburg-Vorpommern | 3,573 | 0.66× |
| Saarland | 2,833 | 0.82× |
| Bremen | 2,383 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cheap shop | 87.34× | Shopping |
| medium | 75.97× | Internet & Social Media |
| Swagbucks | 50.6× | Shopping |
| limango | 13.06× | Shopping |
| Cashback website | 30.96× | Shopping |
| Payback | 7.2× | Shopping |
| Double Dare (1986 game show) | 15.92× | |
| Ernsting's family | 5.65× | Shopping |
| RetailMeNot | 83.93× | Fashion & Accessoires |
| Cult Beauty | 18.05× | Shopping |
| Nielsen Corporation | 58.52× | Business & Career |
| DeutschlandCard | 18.63× | Shopping |
| Advent calendar | 6.47× | Kids & Family |
| Skopje | 23.63× | Travel & Leisure |
| Norte Shopping | 24.51× | Shopping |
| Margarete Steiff GmbH | 11.62× | Kids & Family |
| SurveyMonkey | 19.33× | Business & Career |
| Ana Ivanovic | 5.48× | Sports |
| ANSON´S | 11.47× | Fashion & Accessoires |
| Cashback reward program | 9.64× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 16 |
| Sustainability | BALANCE | 1.73 |
| Convenience Orientation | PREMIUM | 1.66 |
| DIY Mentality | THRILL | 1.42 |
| Early Adopter Mentality | POWER | 1.4 |
| Quality Awareness | PREMIUM | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 59.0% |
| United States | 8.9% |
| China | 5.2% |
See TopCashBack audiences in other countries
More Shopping audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does TopCashBack have in Germany?
TopCashBack has an estimated audience of 282,778 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of TopCashBack fans?
57.5% of TopCashBack fans are female, 42.5% are male, with an average age of 38.2 years.
Which brands do TopCashBack fans like most?
TopCashBack fans show strongest brand affinity for Cheap shop (87.34×), medium (75.97×), and Swagbucks (50.6×) over the country average.
Where do TopCashBack fans live in Germany?
TopCashBack fans in Germany are most concentrated in Nordrhein-Westfalen (reach 76,512), Bayern (reach 49,463), and Baden-Württemberg (reach 43,182). These three regions account for the largest share of the active audience.
What other brands do TopCashBack fans also like?
Beyond TopCashBack itself, the audience over-indexes on medium (75.97×), Swagbucks (50.6×), limango (13.06×), and Cashback website (30.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for TopCashBack. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.