medium Audience in Germany
A data profile of the people who buy, follow and care about medium in Germany — modelled from more than twelve digital signal sources. medium has an estimated audience of 200,994 people in Germany.
The average medium fan in Germany is 31.2 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include TopCashBack, Ryanair, ANSON´S, with strongest over-indexing on TopCashBack (75.97× the country average).
Demographically, the medium audience skews more female with an average age of 31.2, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical medium fan in Germany is more female, around 31.2 years old, with strong Career Orientation tendencies and a notable affinity for TopCashBack.
At a glance
The key figures that characterise the medium profile in Germany.
Search interest · 12-month trend
Audience demographics of medium
60.4% are female, 39.6% are male, average age 31.2.
Gender split
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 31.2 |
| Estimated audience size | 200,994 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 43% | |
| 20-29 | 20% | |
| 30-39 | 16% | |
| 40-49 | 14% | |
| 50+ | 7% |
Worldwide distribution
of the worldwide medium audience comes from Germany.
| Country | Share |
|---|---|
| China | 16.3% |
| United States | 12.9% |
| India | 5.6% |
Geography
Where the medium audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~10K | 1.63× | |
| 02 | Hessen | ~20K | 1.37× | |
| 03 | Hamburg | ~5K | 1.13× | |
| 04 | Bayern | ~40K | 1.12× | |
| 05 | Nordrhein-Westfalen | ~40K | 0.99× | |
| 06 | Baden-Württemberg | ~30K | 0.98× | |
| 07 | Bremen | ~2K | 0.98× | |
| 08 | Brandenburg | ~6K | 0.95× | |
| 09 | Rheinland-Pfalz | ~9K | 0.94× | |
| 10 | Thüringen | ~5K | 0.91× | |
| 11 | Niedersachsen | ~20K | 0.90× | |
| 12 | Sachsen | ~9K | 0.89× | |
| 13 | Schleswig-Holstein | ~6K | 0.89× | |
| 14 | Saarland | ~2K | 0.87× | |
| 15 | Sachsen-Anhalt | ~4K | 0.85× | |
| 16 | Mecklenburg-Vorpommern | ~3K | 0.82× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the medium audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TopCashBack | Shopping | 75.97× | ||
| 02 | ANSON´S | Fashion & Accessoires | 40.84× | ||
| 03 | Donnie Yen | Movies & TV | 32.84× | ||
| 04 | Descendants (2015 film) | Movies & TV | 23.80× | ||
| 05 | Air France | Travel & Leisure | 20.00× | ||
| 06 | Bob the Builder | Movies & TV | 20.00× | ||
| 07 | Danny DeVito | Movies & TV | 20.00× | ||
| 08 | From Dusk till Dawn | Movies & TV | 20.00× | ||
| 09 | Despicable Me | Movies & TV | 20.00× | ||
| 10 | Purchase discount | Shopping | 14.69× | ||
| 11 | Charlie Sheen | Movies & TV | 13.40× | ||
| 12 | BlaBlaCar | Cars & Mobility | 13.16× | ||
| 13 | Christmas decoration | Home & Garden | 11.51× | ||
| 14 | British Airways | Travel & Leisure | 11.05× | ||
| 15 | Jessica Alba | Movies & TV | 10.74× | ||
| 16 | Ryanair | Travel & Leisure | 10.39× | ||
| 17 | EasyJet | Travel & Leisure | 9.56× | ||
| 18 | Hugendubel | Shopping | 7.60× | ||
| 19 | Tom Cruise | Movies & TV | 7.32× | ||
| 20 | FlixBus | Cars & Mobility | 5.28× |
Personality of the medium audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.48× | |
| Risk Appetite | THRILL | 1.82× | |
| Individualism | JOY | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.66× | |
| Pet Ownership | JOY | 0.72× | |
| Healthy Lifestyle | BALANCE | 0.77× |
Frequently asked questions
How many fans does medium have in Germany?
medium has an estimated audience of 200,994 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of medium fans?
60.4% of medium fans are female, 39.6% are male, with an average age of 31.2 years.
Which brands do medium fans like most?
medium fans show strongest brand affinity for TopCashBack (75.97×), Ryanair (10.39×), and ANSON´S (40.84×) over the country average.
Where do medium fans live in Germany?
medium fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~40K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.
What other brands do medium fans also like?
Beyond medium itself, the audience over-indexes on Ryanair (10.39×), ANSON´S (40.84×), Air France (20×), and Hugendubel (7.6×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Blogs / blogging audiences in Germany
- Blogger (service) (285,337)
- WordPress.com (239,365)
- Cory Doctorow (46,657)
- Erick Erickson (5,604)
- Michelle Malkin (3,803)
See medium audiences in other countries
- medium — United States
- medium — United Kingdom
- medium — Italy
- medium — Spain
- medium — Brazil
- medium — France
- medium — Canada
- medium — Mexico
- medium — Netherlands
- medium — Austria
- medium — Belgium
- medium — Portugal
- medium — Ireland
- medium — Argentina
- medium — Sweden
- medium — Norway
- medium — Finland
- medium — Denmark
- medium — India
- medium — Colombia
- medium — Australia
- medium — South Africa
- medium — Poland
- medium — Malaysia
- medium — Switzerland
- medium — United Arab Emirates
- medium — Indonesia
- medium — Japan
- medium — South Korea
- medium — Saudi Arabia
How to read this data
Audience size is the estimated number of people in Germany who actively search for medium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.