Rascasse Audience Intelligence

Blogger (service) Audience in Germany

A data profile of the people who buy, follow and care about Blogger (service) in Germany — modelled from more than twelve digital signal sources. Blogger (service) has an estimated audience of 285,336 people in Germany.

#1among Blogs / blogging in Germany#585among Website / Newspaper / Magazine in Germany#229in Internet & Social Media

The average Blogger (service) fan in Germany is 36.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Sunday Brunch, TikTok, Ariana Grande, with strongest over-indexing on Sunday Brunch (8.77× the country average).

Demographically, the Blogger (service) audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Travelling, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Blogger (service) fan in Germany is more female, around 36.5 years old, with strong Travelling tendencies and a notable affinity for Sunday Brunch.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Blogs / blogging

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blogger (service) profile in Germany.

Audience size
285K
in Germany
Gender
60.3%♀
39.7% male
Age
36.5
average years
Country rank
#17986
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Blogger (service)

60.3% are female, 39.7% are male, average age 36.5.

Fig. 02

Gender split

60.3%
Female
39.7%
Male
Demographic split for Blogger (service) audience in Germany
MetricValue
Female60.3%
Male39.7%
Average age36.5
Estimated audience size285,336
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Blogger (service) audience in Germany
Age bracketShare%
16-1923%
20-2923%
30-3922%
40-4919%
50+13%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Blogger (service) audience comes from Germany.

Worldwide audience distribution share by country for Blogger (service)
CountryShare
Indonesia9.6%
China8.8%
United States8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blogger (service) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Blogger (service) fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~9K2.69×
02Hamburg~10K1.55×
03Hessen~30K1.48×
04Baden-Württemberg~50K1.19×
05Berlin~10K0.99×
06Schleswig-Holstein~10K0.99×
07Niedersachsen~30K0.94×
08Nordrhein-Westfalen~60K0.93×
09Bremen~2K0.89×
10Bayern~40K0.87×
11Rheinland-Pfalz~10K0.85×
12Sachsen-Anhalt~5K0.74×
13Sachsen~9K0.68×
14Thüringen~5K0.66×
15Brandenburg~6K0.63×
16Mecklenburg-Vorpommern~3K0.60×
Fig. 06

Affinity by region

Affinity by region — Blogger (service), Germany
0.60×1.00×2.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blogger (service) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blogger (service) audience
#·InterestCategoryAffinity×
01malwarebytesTechnology & Electronics19.19×
02Sunday BrunchKids & Family8.77×
03NikonTechnology & Electronics7.91×
04CanonTechnology & Electronics7.34×
05FlickrInternet & Social Media6.79×
06Cultural heritagePolitics & Society6.59×
07Video editingTechnology & Electronics6.30×
08Ariana GrandeMusic & Radio5.70×
09Watercolor paintingArts & Culture4.45×
10BrunchFood & Beverages4.24×
11Wedding ringFashion & Accessoires3.78×
12Engagement ringFashion & Accessoires3.70×
13Abstract artArts & Culture3.70×
14Take-outFood & Beverages3.37×
15DinnerFood & Beverages3.33×
16Child developmentBusiness & Career2.86×
17Modern artArts & Culture2.69×
18ZaraShopping2.54×
19TikTokInternet & Social Media2.22×
20House musicMusic & Radio2.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blogger (service) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Blogger (service) audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.04×
ExtroversionTHRILL1.62×
SpiritualityBALANCE1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Blogger (service) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.89×
Family OrientationCONSERVATISM0.94×
Convenience OrientationPREMIUM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Blogger (service) have in Germany?

Blogger (service) has an estimated audience of 285,336 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Blogger (service) fans?

60.3% of Blogger (service) fans are female, 39.7% are male, with an average age of 36.5 years.

03

Which brands do Blogger (service) fans like most?

Blogger (service) fans show strongest brand affinity for Sunday Brunch (8.77×), TikTok (2.22×), and Ariana Grande (5.7×) over the country average.

04

Where do Blogger (service) fans live in Germany?

Blogger (service) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Baden-Württemberg (reach ~50K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Blogger (service) fans also like?

Beyond Blogger (service) itself, the audience over-indexes on TikTok (2.22×), Ariana Grande (5.7×), Cultural heritage (6.59×), and Nikon (7.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Blogs / blogging audiences in Germany

See Blogger (service) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Blogger (service). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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