Blogger (service) Audience in Germany
Blogger (service) has an estimated audience of 10,040 people in Germany. 60.3% are female, 39.7% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities: TikTok, Ariana Grande, Spiegel Online, Pets, Do it yourself (DIY).
The average Blogger (service) fan in Germany is 36.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities include TikTok, Ariana Grande, Spiegel Online, with strongest over-indexing on TikTok (2.17× the country average). Demographically, the Blogger (service) audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Individualism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Blogs / blogging
Demographics of Blogger (service) fans
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 36.5 |
| Estimated audience size | 10,040 |
Audience persona
The typical Blogger (service) fan in Germany is more female, around 36.5 years old, with strong Individualism tendencies and a notable affinity for TikTok.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 56,935 | 0.91× |
| Hessen | 35,535 | 1.64× |
| Bayern | 33,805 | 0.74× |
| Baden-Württemberg | 32,448 | 0.84× |
| Niedersachsen | 27,097 | 0.98× |
| Berlin | 13,637 | 1.07× |
| Rheinland-Pfalz | 11,819 | 0.83× |
| Hamburg | 11,337 | 1.76× |
| Schleswig-Holstein | 9,769 | 0.96× |
| Sachsen | 9,229 | 0.66× |
| Saarland | 9,021 | 2.58× |
| Brandenburg | 5,025 | 0.57× |
| Sachsen-Anhalt | 4,923 | 0.67× |
| Thüringen | 3,749 | 0.52× |
| Mecklenburg-Vorpommern | 2,538 | 0.47× |
| Bremen | 1,956 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TikTok | 2.17× | Internet & Social Media |
| Ariana Grande | 5.26× | Music & Radio |
| Spiegel Online | 1.96× | News |
| Pets | 1.61× | Pets & Animals |
| Do it yourself (DIY) | 1.86× | Home & Garden |
| Love & Sex | 4.07× | Kids & Family |
| Pet store | 2.75× | Pets & Animals |
| Vegetable Gardening | 4.81× | Food & Beverages |
| Wedding ring | 3.46× | Fashion & Accessoires |
| Primark | 2.28× | Shopping |
| Flowering plant | 3.54× | Home & Garden |
| High school | 3.14× | Business & Career |
| Airbnb | 1.82× | Travel & Leisure |
| Crochet | 3.03× | Home & Garden |
| Hair conditioner | 3.58× | Beauty & Wellness |
| Engagement ring | 3.31× | Fashion & Accessoires |
| Natural foods | 3.25× | Food & Beverages |
| Spas | 2.09× | Beauty & Wellness |
| Automobiles | 1.5× | Cars & Mobility |
| Flickr | 6.05× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.66 |
| Travelling | THRILL | 1.63 |
| Luxury Orientation | PREMIUM | 1.61 |
| Sports Activity | POWER | 1.6 |
| DIY Mentality | THRILL | 1.46 |
| Sustainability | BALANCE | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Indonesia | 10.1% |
| China | 9.2% |
| United States | 8.6% |
See Blogger (service) audiences in other countries
More Blogs / blogging audiences in Germany
- WordPress.com (240,417)
- medium (202,777)
- Cory Doctorow (43,748)
- Erick Erickson (5,391)
- Michelle Malkin (3,710)
Frequently asked questions
How many fans does Blogger (service) have in Germany?
Blogger (service) has an estimated audience of 10,040 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Blogger (service) fans?
60.3% of Blogger (service) fans are female, 39.7% are male, with an average age of 36.5 years.
Which brands do Blogger (service) fans like most?
Blogger (service) fans show strongest brand affinity for TikTok (2.17×), Ariana Grande (5.26×), and Spiegel Online (1.96×) over the country average.
Where do Blogger (service) fans live in Germany?
Blogger (service) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 56,935), Hessen (reach 35,535), and Bayern (reach 33,805). These three regions account for the largest share of the active audience.
What other brands do Blogger (service) fans also like?
Beyond Blogger (service) itself, the audience over-indexes on Ariana Grande (5.26×), Spiegel Online (1.96×), Pets (1.61×), and Do it yourself (DIY) (1.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Blogger (service). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.