WordPress.com Audience in Germany
WordPress.com has an estimated audience of 240,416 people in Germany. 42.0% are female, 58.0% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Bayern, Sachsen. Top brand affinities: Jesse Plemons, Kieser Training, Tally-ho, Corcovado, Gil Ofarim.
The average WordPress.com fan in Germany is 37.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Sachsen. Top brand affinities include Jesse Plemons, Kieser Training, Tally-ho, with strongest over-indexing on Jesse Plemons (26.21× the country average). Demographically, the WordPress.com audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Blogs / blogging
Demographics of WordPress.com fans
| Metric | Value |
|---|---|
| Female | 42.0% |
| Male | 58.0% |
| Average age | 37.6 |
| Estimated audience size | 240,416 |
Audience persona
The typical WordPress.com fan in Germany is more male, around 37.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Jesse Plemons.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 49,359 | 0.94× |
| Bayern | 34,910 | 0.9× |
| Sachsen | 29,324 | 2.49× |
| Baden-Württemberg | 29,138 | 0.89× |
| Hessen | 22,977 | 1.25× |
| Niedersachsen | 18,393 | 0.79× |
| Berlin | 17,677 | 1.64× |
| Rheinland-Pfalz | 8,881 | 0.74× |
| Schleswig-Holstein | 5,731 | 0.66× |
| Hamburg | 5,211 | 0.96× |
| Brandenburg | 4,597 | 0.62× |
| Mecklenburg-Vorpommern | 3,691 | 0.8× |
| Sachsen-Anhalt | 3,433 | 0.55× |
| Thüringen | 3,273 | 0.53× |
| Bremen | 2,728 | 1.33× |
| Saarland | 2,668 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jesse Plemons | 26.21× | Movies & TV |
| Kieser Training | 7.38× | Sports |
| Tally-ho | 38.4× | Sports |
| Corcovado | 13.69× | Travel & Leisure |
| Gil Ofarim | 1.93× | Music & Radio |
| Cocktail | 1.54× | Food & Beverages |
| Centurion (film) | 6.19× | Movies & TV |
| CAC 40 | 1.61× | Business & Career |
| Christmas Gift | 1.8× | Kids & Family |
| Irish Ferries | 9.45× | Cars & Mobility |
| Business English | 2.5× | Business & Career |
| Nurse education | 1.81× | Kids & Family |
| Nationality | 2.02× | Politics & Society |
| Home Delivery | 1.92× | Food & Beverages |
| Necktie | 3.58× | Fashion & Accessoires |
| Hebe | 2.99× | Home & Garden |
| Hypertext | 1.79× | Technology & Electronics |
| Pumuckl | 3.75× | Movies & TV |
| Icon (magazine) | 1.53× | Arts & Culture |
| Golem | 1.79× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.95 |
| Career Orientation | POWER | 1.91 |
| Need for Security | CONSERVATISM | 1.76 |
| Luxury Orientation | PREMIUM | 1.69 |
| Travelling | THRILL | 1.63 |
| Sustainability | BALANCE | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.2% |
| Japan | 7.3% |
| Brazil | 7.1% |
See WordPress.com audiences in other countries
More Blogs / blogging audiences in Germany
- Blogger (service) (284,490)
- medium (202,777)
- Cory Doctorow (43,748)
- Erick Erickson (5,391)
- Michelle Malkin (3,710)
Frequently asked questions
How many fans does WordPress.com have in Germany?
WordPress.com has an estimated audience of 240,416 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of WordPress.com fans?
42.0% of WordPress.com fans are female, 58.0% are male, with an average age of 37.6 years.
Which brands do WordPress.com fans like most?
WordPress.com fans show strongest brand affinity for Jesse Plemons (26.21×), Kieser Training (7.38×), and Tally-ho (38.4×) over the country average.
Where do WordPress.com fans live in Germany?
WordPress.com fans in Germany are most concentrated in Nordrhein-Westfalen (reach 49,359), Bayern (reach 34,910), and Sachsen (reach 29,324). These three regions account for the largest share of the active audience.
What other brands do WordPress.com fans also like?
Beyond WordPress.com itself, the audience over-indexes on Kieser Training (7.38×), Tally-ho (38.4×), Corcovado (13.69×), and Gil Ofarim (1.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for WordPress.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.