Rascasse Audience Intelligence

WordPress.com Audience in Germany

A data profile of the people who buy, follow and care about WordPress.com in Germany — modelled from more than twelve digital signal sources. WordPress.com has an estimated audience of 239,364 people in Germany.

#2among Blogs / blogging in Germany#667among Website / Newspaper / Magazine in Germany#261in Internet & Social Media

The average WordPress.com fan in Germany is 37.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Moodle, Expert (company), Google Trends, with strongest over-indexing on Moodle (32.86× the country average).

Demographically, the WordPress.com audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical WordPress.com fan in Germany is more male, around 37.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Moodle.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Blogs / blogging

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WordPress.com profile in Germany.

Audience size
239K
in Germany
Gender
42.0%♀
58.0% male
Age
37.6
average years
Country rank
#20227
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of WordPress.com

42.0% are female, 58.0% are male, average age 37.6.

Fig. 02

Gender split

42.0%
Female
58.0%
Male
Demographic split for WordPress.com audience in Germany
MetricValue
Female42.0%
Male58.0%
Average age37.6
Estimated audience size239,364
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the WordPress.com audience in Germany
Age bracketShare%
16-1920%
20-2922%
30-3923%
40-4921%
50+13%
Fig. 04

Worldwide distribution

5.0%

of the worldwide WordPress.com audience comes from Germany.

Worldwide audience distribution share by country for WordPress.com
CountryShare
United States25.1%
Japan7.3%
Brazil7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WordPress.com audience in Germany is strongest.

Fig. 05

Top regions by affinity

WordPress.com fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~20K2.10×
02Berlin~10K1.37×
03Hessen~20K1.16×
04Bremen~2K1.11×
05Saarland~3K0.99×
06Hamburg~5K0.97×
07Bayern~40K0.93×
08Rheinland-Pfalz~10K0.93×
09Mecklenburg-Vorpommern~4K0.93×
10Nordrhein-Westfalen~50K0.92×
11Baden-Württemberg~30K0.89×
12Thüringen~5K0.89×
13Sachsen-Anhalt~5K0.88×
14Schleswig-Holstein~8K0.87×
15Brandenburg~6K0.87×
16Niedersachsen~20K0.82×
Fig. 06

Affinity by region

Affinity by region — WordPress.com, Germany
0.82×1.00×2.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WordPress.com audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WordPress.com audience
#·InterestCategoryAffinity×
01WeeblyInternet & Social Media46.94×
02CrunchBaseInternet & Social Media40.15×
03TYPO3Technology & Electronics39.71×
04Google TrendsInternet & Social Media38.56×
05MoodleTechnology & Electronics32.86×
06HubSpotInternet & Social Media28.59×
07Carlo AncelottiSports24.47×
08Expert (company)Shopping20.78×
09EdXKids & Family16.70×
10JimdoInternet & Social Media15.43×
11GitHubInternet & Social Media14.19×
12WordPressTechnology & Electronics13.32×
13SquarespaceTechnology & Electronics12.76×
14Lead generationBusiness & Career10.63×
15N26Business & Career9.68×
16Web serverTechnology & Electronics7.39×
17Leon GoretzkaSports6.80×
18Web hostingBusiness & Career6.63×
19Bonnie TylerMusic & Radio5.83×
20RedditInternet & Social Media3.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WordPress.com audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WordPress.com audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.04×
Career OrientationPOWER2.03×
Need for SecurityCONSERVATISM1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WordPress.com audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.59×
Pet OwnershipJOY0.73×
IndulgenceJOY0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does WordPress.com have in Germany?

WordPress.com has an estimated audience of 239,364 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of WordPress.com fans?

42.0% of WordPress.com fans are female, 58.0% are male, with an average age of 37.6 years.

03

Which brands do WordPress.com fans like most?

WordPress.com fans show strongest brand affinity for Moodle (32.86×), Expert (company) (20.78×), and Google Trends (38.56×) over the country average.

04

Where do WordPress.com fans live in Germany?

WordPress.com fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do WordPress.com fans also like?

Beyond WordPress.com itself, the audience over-indexes on Expert (company) (20.78×), Google Trends (38.56×), GitHub (14.19×), and Weebly (46.94×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Blogs / blogging audiences in Germany

See WordPress.com audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for WordPress.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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