WordPress.com Audience in United States

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WordPress.com has an estimated audience of 1,201,541 people in United States. 51.8% are female, 48.2% are male, average age 37.4. Top regions: California, Texas, Florida. Top brand affinities: Jesse Plemons, Staycation, Elsword, Mangaka, Quezon.

The average WordPress.com fan in United States is 37.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jesse Plemons, Staycation, Elsword, with strongest over-indexing on Jesse Plemons (10.61× the country average). Demographically, the WordPress.com audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as LGBTQ+ Identity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Blogs / blogging

Demographics of WordPress.com fans

Demographic split for WordPress.com audience in United States
MetricValue
Female51.8%
Male48.2%
Average age37.4
Estimated audience size1,201,541

Audience persona

The typical WordPress.com fan in United States is balanced, around 37.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Jesse Plemons.

Top regions in United States

Top regions ranked by reach for WordPress.com in United States
RegionReachAffinity
California155,0411.17×
Texas121,4261.18×
Florida96,8741.19×
New York88,3811.32×
New Jersey42,0491.38×
Georgia40,2551.09×
Pennsylvania40,0710.99×
Illinois39,5430.99×
Ohio38,3581.04×
Virginia36,9741.26×
North Carolina36,8571.02×
Washington28,3211.18×
Michigan27,5090.88×
Massachusetts26,6041.12×
Arizona26,4821.08×
Wisconsin24,2321.34×
Oregon23,7321.72×
Tennessee22,5600.94×
Missouri21,7101.12×
Maryland21,2001.03×
Alabama20,9421.25×
Colorado18,8671×
Indiana16,6270.76×
South Carolina14,7800.82×
Minnesota14,3520.83×
Oklahoma14,0361.05×
Kentucky13,1470.87×
Louisiana11,5950.75×
Connecticut11,5210.96×
Arkansas11,4121.15×
Utah11,1011.03×
Kansas10,6861.13×
Nevada10,5410.91×
Mississippi9,1480.92×
Iowa6,7630.68×
Idaho6,3801.06×
Hawaii6,2371.21×
Nebraska4,5380.75×
New Mexico4,3850.73×
West Virginia3,8560.69×
Maine3,8330.89×
Washington, District of Columbia3,7201.03×
New Hampshire3,7070.78×
Rhode Island3,4520.9×
Montana2,9350.88×
Vermont2,3891.13×
Delaware2,2900.69×
South Dakota2,2080.79×
Alaska1,9240.75×
North Dakota1,7460.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for WordPress.com audience
BrandAffinityCategory
Jesse Plemons10.61×Movies & TV
Staycation9.42×Home & Garden
Elsword31.73×Games
Mangaka6.9×Literature
Quezon34.33×Travel & Leisure
Electrolyte6×Health
Voter registration6.03×Politics & Society
Combat sport1.66×Sports
UK garage4.72×Music & Radio
Home staging3.92×Home & Garden
Ellmau103.21×Travel & Leisure
Regional styles of Mexican music1.85×Music & Radio
Pro-Ject2.63×Music & Radio
Kendra Scott1.84×Fashion & Accessoires
Queens College, City University of New York4.58×Business & Career
Wikia2.1×Internet & Social Media
Racing1.57×Cars & Mobility
Seoul National University of Education12.76×Business & Career
Cam Ward2.18×Sports
CAC 402.99×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by WordPress.com audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.83
Need for SecurityCONSERVATISM2.07
Career OrientationPOWER2.01
Family OrientationCONSERVATISM1.56
IndulgenceJOY1.52
Luxury OrientationPREMIUM1.38

Worldwide distribution

Worldwide audience distribution share by country for WordPress.com
CountryShare
United States25.2%
Japan7.3%
Brazil7.1%

See WordPress.com audiences in other countries

More Blogs / blogging audiences in United States

Frequently asked questions

How many fans does WordPress.com have in United States?

WordPress.com has an estimated audience of 1,201,541 people in United States, concentrated in California and Texas.

What is the gender split and age of WordPress.com fans?

51.8% of WordPress.com fans are female, 48.2% are male, with an average age of 37.4 years.

Which brands do WordPress.com fans like most?

WordPress.com fans show strongest brand affinity for Jesse Plemons (10.61×), Staycation (9.42×), and Elsword (31.73×) over the country average.

Where do WordPress.com fans live in United States?

WordPress.com fans in United States are most concentrated in California (reach 155,041), Texas (reach 121,426), and Florida (reach 96,874). These three regions account for the largest share of the active audience.

What other brands do WordPress.com fans also like?

Beyond WordPress.com itself, the audience over-indexes on Staycation (9.42×), Elsword (31.73×), Mangaka (6.9×), and Quezon (34.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for WordPress.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.