medium Audience in United States

medium logo

medium has an estimated audience of 1,823,565 people in United States. 48.6% are female, 51.4% are male, average age 35.1. Top regions: California, Texas, New York. Top brand affinities: Lulu 黃路梓茵, UK garage, Product design, Mothercare, Electrolyte.

The average medium fan in United States is 35.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Lulu 黃路梓茵, UK garage, Product design, with strongest over-indexing on Lulu 黃路梓茵 (17.53× the country average). Demographically, the medium audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Blogs / blogging

Demographics of medium fans

Demographic split for medium audience in United States
MetricValue
Female48.6%
Male51.4%
Average age35.1
Estimated audience size1,823,565

Audience persona

The typical medium fan in United States is balanced, around 35.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for medium in United States
RegionReachAffinity
California271,0801.35×
Texas160,9331.03×
New York141,4481.39×
Florida124,6081.01×
Illinois60,4340.99×
Georgia60,1291.07×
Pennsylvania56,1650.91×
Virginia53,6941.21×
North Carolina53,4450.97×
Washington52,1081.42×
Ohio51,1310.91×
New Jersey50,5631.09×
Michigan47,3340.99×
Massachusetts43,6951.22×
Maryland33,7451.08×
Oregon32,3111.55×
Colorado32,1941.12×
Arizona31,6880.85×
Tennessee31,4110.86×
Minnesota31,0021.19×
Missouri27,6100.94×
Indiana27,4200.82×
Wisconsin24,2820.89×
South Carolina23,7300.86×
Louisiana20,6530.88×
Connecticut19,2771.05×
Oklahoma18,2810.9×
Kentucky18,1320.79×
Alabama17,6860.69×
Nevada16,0920.91×
Utah15,1640.93×
Arkansas14,7860.98×
Kansas13,6650.95×
Iowa13,6600.91×
West Virginia12,7811.51×
Mississippi12,3660.82×
Idaho9,7311.06×
New Mexico9,2301.01×
Washington, District of Columbia8,5131.55×
Nebraska7,4940.82×
New Hampshire7,3171.02×
Hawaii7,2920.93×
Maine7,0581.08×
Rhode Island5,4760.94×
Delaware4,7500.94×
Montana4,4920.89×
Vermont3,4331.07×
Alaska3,2020.82×
South Dakota2,9160.69×
North Dakota2,5720.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for medium audience
BrandAffinityCategory
Lulu 黃路梓茵17.53×Movies & TV
UK garage11.71×Music & Radio
Product design3.5×Business & Career
Mothercare3.06×Kids & Family
Electrolyte4.15×Health
Jesse Plemons2.8×Movies & TV
Endless Space19.31×Games
Mount Kilimanjaro13.45×Travel & Leisure
Natural rubber1.63×Cars & Mobility
Kendra Scott2.18×Fashion & Accessoires
Square foot gardening12.69×Home & Garden
Elsword11.73×Games
Pro-Ject2.91×Music & Radio
Nebraska Cornhuskers football2.52×Sports
Staycation1.85×Home & Garden
Home staging2.88×Home & Garden
Picnic3.68×Kids & Family
Jaws2.9×Movies & TV
Stamp collecting2.5×Home & Garden
JDSU1.59×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by medium audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.98
MindfulnessBALANCE1.54
TraditionCONSERVATISM1.45
Luxury OrientationPREMIUM1.43
Urban LifestyleOPEN1.41
Design AffinityPREMIUM1.34

Worldwide distribution

Worldwide audience distribution share by country for medium
CountryShare
China16.6%
United States12.5%
India5.4%

See medium audiences in other countries

More Blogs / blogging audiences in United States

Frequently asked questions

How many fans does medium have in United States?

medium has an estimated audience of 1,823,565 people in United States, concentrated in California and Texas.

What is the gender split and age of medium fans?

48.6% of medium fans are female, 51.4% are male, with an average age of 35.1 years.

Which brands do medium fans like most?

medium fans show strongest brand affinity for Lulu 黃路梓茵 (17.53×), UK garage (11.71×), and Product design (3.5×) over the country average.

Where do medium fans live in United States?

medium fans in United States are most concentrated in California (reach 271,080), Texas (reach 160,933), and New York (reach 141,448). These three regions account for the largest share of the active audience.

What other brands do medium fans also like?

Beyond medium itself, the audience over-indexes on UK garage (11.71×), Product design (3.5×), Mothercare (3.06×), and Electrolyte (4.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for medium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.