medium Audience in United States

medium logo

medium has an estimated audience of 1,823,565 people in United States. 48.6% are female, 51.4% are male, average age 35.1. Top regions: California, Texas, New York. Top brand affinities: Google Drive, United States national football team, Mobile gambling, Thandie Newton, Hair Extensions.

The average medium fan in United States is 35.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google Drive, United States national football team, Mobile gambling, with strongest over-indexing on Google Drive (4.59× the country average). Demographically, the medium audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Blogs / blogging

Demographics of medium fans

Demographic split for medium audience in United States
MetricValue
Female48.6%
Male51.4%
Average age35.1
Estimated audience size1,823,565

Audience persona

The typical medium fan in United States is balanced, around 35.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Google Drive.

Top regions in United States

Top regions ranked by reach for medium in United States
RegionReachAffinity
California271,0801.35×
Texas160,9331.03×
New York141,4481.39×
Florida124,6081.01×
Illinois60,4340.99×
Georgia60,1291.07×
Pennsylvania56,1650.91×
Virginia53,6941.21×
North Carolina53,4450.97×
Washington52,1081.42×
Ohio51,1310.91×
New Jersey50,5631.09×
Michigan47,3340.99×
Massachusetts43,6951.22×
Maryland33,7451.08×
Oregon32,3111.55×
Colorado32,1941.12×
Arizona31,6880.85×
Tennessee31,4110.86×
Minnesota31,0021.19×
Missouri27,6100.94×
Indiana27,4200.82×
Wisconsin24,2820.89×
South Carolina23,7300.86×
Louisiana20,6530.88×
Connecticut19,2771.05×
Oklahoma18,2810.9×
Kentucky18,1320.79×
Alabama17,6860.69×
Nevada16,0920.91×
Utah15,1640.93×
Arkansas14,7860.98×
Kansas13,6650.95×
Iowa13,6600.91×
West Virginia12,7811.51×
Mississippi12,3660.82×
Idaho9,7311.06×
New Mexico9,2301.01×
Washington, District of Columbia8,5131.55×
Nebraska7,4940.82×
New Hampshire7,3171.02×
Hawaii7,2920.93×
Maine7,0581.08×
Rhode Island5,4760.94×
Delaware4,7500.94×
Montana4,4920.89×
Vermont3,4331.07×
Alaska3,2020.82×
South Dakota2,9160.69×
North Dakota2,5720.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for medium audience
BrandAffinityCategory
Google Drive4.59×Technology & Electronics
United States national football team17.32×Sports
Mobile gambling17.53×Games
Thandie Newton17.53×Movies & TV
Hair Extensions5.07×Beauty & Wellness
Self-awareness4.91×Health
Helena Bonham Carter13.64×Movies & TV
Planet Fitness2.62×Sports
Rachel Weisz10.46×Movies & TV
Felicity Jones13.99×Movies & TV
Elle Macpherson17.53×Fashion & Accessoires
Kia Sportage11.73×Cars & Mobility
Steve Buscemi8×Movies & TV
Self-love2.82×Health
International education9.29×Business & Career
Paperless Post11.56×Shopping
Livemusic2.55×Music & Radio
Stacy Keibler12.51×Movies & TV
Diaper bag3.15×Kids & Family
Craigslist1.99×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by medium audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.98
MindfulnessBALANCE1.54
TraditionCONSERVATISM1.45
Luxury OrientationPREMIUM1.43
Urban LifestyleOPEN1.41
Design AffinityPREMIUM1.34

Worldwide distribution

Worldwide audience distribution share by country for medium
CountryShare
China16.6%
United States12.5%
India5.4%

See medium audiences in other countries

More Blogs / blogging audiences in United States

Frequently asked questions

How many fans does medium have in United States?

medium has an estimated audience of 1,823,565 people in United States, concentrated in California and Texas.

What is the gender split and age of medium fans?

48.6% of medium fans are female, 51.4% are male, with an average age of 35.1 years.

Which brands do medium fans like most?

medium fans show strongest brand affinity for Google Drive (4.59×), United States national football team (17.32×), and Mobile gambling (17.53×) over the country average.

Where do medium fans live in United States?

medium fans in United States are most concentrated in California (reach 271,080), Texas (reach 160,933), and New York (reach 141,448). These three regions account for the largest share of the active audience.

What other brands do medium fans also like?

Beyond medium itself, the audience over-indexes on United States national football team (17.32×), Mobile gambling (17.53×), Thandie Newton (17.53×), and Hair Extensions (5.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for medium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.