Blogger (service) Audience in United States

Blogger (service) logo

Blogger (service) has an estimated audience of 970,683 people in United States. 61.1% are female, 38.9% are male, average age 36.1. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Fairy godmother, Governor of Michigan, Goop, Vocal harmony.

The average Blogger (service) fan in United States is 36.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Fairy godmother, Governor of Michigan, with strongest over-indexing on Historic site (11.47× the country average). Demographically, the Blogger (service) audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Travelling, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Blogs / blogging

Demographics of Blogger (service) fans

Demographic split for Blogger (service) audience in United States
MetricValue
Female61.1%
Male38.9%
Average age36.1
Estimated audience size970,683

Audience persona

The typical Blogger (service) fan in United States is more female, around 36.1 years old, with strong Travelling tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Blogger (service) in United States
RegionReachAffinity
California120,1221.13×
Texas90,5411.08×
Florida89,6341.36×
New York71,4801.32×
Illinois33,8801.05×
Ohio32,6421.09×
North Carolina26,6030.91×
Pennsylvania26,4620.81×
Washington26,2701.35×
Virginia26,0871.1×
Georgia25,8590.86×
New Jersey25,7011.04×
Michigan23,8430.94×
Colorado22,7641.49×
Massachusetts21,3431.12×
Wisconsin20,2531.39×
Arizona19,7070.99×
Louisiana17,2091.37×
Indiana16,3420.92×
Minnesota16,3141.17×
Tennessee15,4740.79×
Oregon14,9681.35×
Connecticut14,1301.45×
Missouri14,0980.9×
Alabama12,0700.89×
Maryland11,5940.69×
Nevada11,5451.23×
Utah11,2221.29×
South Carolina11,0640.76×
Kentucky10,8280.89×
Iowa8,5481.07×
Oklahoma7,6780.71×
New Mexico7,0291.44×
Kansas6,2010.81×
Arkansas5,7720.72×
Idaho4,9531.02×
Mississippi4,7110.59×
Nebraska4,5070.93×
New Hampshire3,7970.99×
Hawaii3,7590.9×
Alaska3,3621.62×
Maine3,1710.91×
Washington, District of Columbia2,4280.83×
West Virginia2,4280.54×
Rhode Island2,2170.72×
North Dakota1,9360.97×
Montana1,6810.62×
Vermont1,6280.96×
Wyoming1,3830.96×
South Dakota1,2020.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Blogger (service) audience
BrandAffinityCategory
Historic site11.47×Arts & Culture
Fairy godmother14.5×Literature
Governor of Michigan13.6×Politics & Society
Goop9.31×Internet & Social Media
Vocal harmony7.63×Music & Radio
Elsword26.84×Games
Bank account3.88×Business & Career
UK garage6.27×Music & Radio
Grinch4.44×Movies & TV
Hipster10.54×Politics & Society
Mathcore8.73×Music & Radio
Nationality2.32×Politics & Society
Hibachi7.94×Food & Beverages
Hardik Pandya14.68×Sports
Guitarist (magazine)10.89×Music & Radio
JDSU2.89×Business & Career
Harlow10.57×Travel & Leisure
Google Home5.74×Technology & Electronics
Natural rubber1.78×Cars & Mobility
Wok5.6×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Blogger (service) audience
TraitClusterScore
TravellingTHRILL2.18
Luxury OrientationPREMIUM1.78
Design AffinityPREMIUM1.65
IndulgenceJOY1.39
Sports ActivityPOWER1.34
MindfulnessBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for Blogger (service)
CountryShare
Indonesia10.1%
China9.2%
United States8.6%

See Blogger (service) audiences in other countries

More Blogs / blogging audiences in United States

Frequently asked questions

How many fans does Blogger (service) have in United States?

Blogger (service) has an estimated audience of 970,683 people in United States, concentrated in California and Texas.

What is the gender split and age of Blogger (service) fans?

61.1% of Blogger (service) fans are female, 38.9% are male, with an average age of 36.1 years.

Which brands do Blogger (service) fans like most?

Blogger (service) fans show strongest brand affinity for Historic site (11.47×), Fairy godmother (14.5×), and Governor of Michigan (13.6×) over the country average.

Where do Blogger (service) fans live in United States?

Blogger (service) fans in United States are most concentrated in California (reach 120,122), Texas (reach 90,541), and Florida (reach 89,634). These three regions account for the largest share of the active audience.

What other brands do Blogger (service) fans also like?

Beyond Blogger (service) itself, the audience over-indexes on Fairy godmother (14.5×), Governor of Michigan (13.6×), Goop (9.31×), and Vocal harmony (7.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Blogger (service). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.