Squarespace Audience in Germany
Squarespace has an estimated audience of 725,990 people in Germany. 42.4% are female, 57.6% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Moodle, REWE, Weebly, FIFA World Cup, Netto Marken-Discount.
The average Squarespace fan in Germany is 40.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Moodle, REWE, Weebly, with strongest over-indexing on Moodle (15.22× the country average). Demographically, the Squarespace audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Squarespace fans
| Metric | Value |
|---|---|
| Female | 42.4% |
| Male | 57.6% |
| Average age | 40.1 |
| Estimated audience size | 725,990 |
Audience persona
The typical Squarespace fan in Germany is more male, around 40.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Moodle.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 142,325 | 0.9× |
| Bayern | 139,304 | 1.19× |
| Baden-Württemberg | 101,068 | 1.02× |
| Berlin | 100,649 | 3.1× |
| Hessen | 60,903 | 1.1× |
| Niedersachsen | 51,119 | 0.73× |
| Hamburg | 29,717 | 1.81× |
| Rheinland-Pfalz | 27,243 | 0.75× |
| Sachsen | 24,887 | 0.7× |
| Schleswig-Holstein | 24,428 | 0.94× |
| Brandenburg | 17,956 | 0.8× |
| Sachsen-Anhalt | 9,102 | 0.48× |
| Thüringen | 8,441 | 0.46× |
| Bremen | 6,245 | 1.01× |
| Mecklenburg-Vorpommern | 6,243 | 0.45× |
| Saarland | 5,111 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Moodle | 15.22× | Technology & Electronics |
| REWE | 2.36× | Shopping |
| Weebly | 17.77× | Internet & Social Media |
| FIFA World Cup | 2.02× | Sports |
| Netto Marken-Discount | 2.15× | Shopping |
| Aral AG | 2.32× | Cars & Mobility |
| Google Drive | 3.85× | Technology & Electronics |
| Deichmann | 2.35× | Shopping |
| Ionos | 3.79× | Technology & Electronics |
| 2× | Internet & Social Media | |
| EBay | 1.9× | Shopping |
| Dropbox (service) | 5.24× | Technology & Electronics |
| Discount stores | 1.62× | Shopping |
| YouTube | 1.56× | Movies & TV |
| Spiegel Online | 1.73× | News |
| Video | 1.97× | Movies & TV |
| AutoScout24 | 1.94× | Cars & Mobility |
| Edeka | 1.74× | Shopping |
| Entrepreneurship | 2.09× | Business & Career |
| Wix.com | 9.56× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.79 |
| Sustainability | BALANCE | 2.22 |
| Career Orientation | POWER | 1.79 |
| Design Affinity | PREMIUM | 1.78 |
| Social Media Usage | JOY | 1.61 |
| DIY Mentality | THRILL | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.0% |
| United Kingdom | 9.0% |
| Canada | 5.3% |
See Squarespace audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Squarespace have in Germany?
Squarespace has an estimated audience of 725,990 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Squarespace fans?
42.4% of Squarespace fans are female, 57.6% are male, with an average age of 40.1 years.
Which brands do Squarespace fans like most?
Squarespace fans show strongest brand affinity for Moodle (15.22×), REWE (2.36×), and Weebly (17.77×) over the country average.
Where do Squarespace fans live in Germany?
Squarespace fans in Germany are most concentrated in Nordrhein-Westfalen (reach 142,325), Bayern (reach 139,304), and Baden-Württemberg (reach 101,068). These three regions account for the largest share of the active audience.
What other brands do Squarespace fans also like?
Beyond Squarespace itself, the audience over-indexes on REWE (2.36×), Weebly (17.77×), FIFA World Cup (2.02×), and Netto Marken-Discount (2.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Squarespace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.