ANSON´S Target Market in Germany
A data profile of the people who buy, follow and care about ANSON´S in Germany — modelled from more than twelve digital signal sources. ANSON´S has an estimated audience of 410,675 people in Germany.
The average ANSON´S fan in Germany is 31.1 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.
Top brand affinities include medium, dB’s, limango, with strongest over-indexing on medium (40.84× the country average).
Demographically, the ANSON´S audience skews more female with an average age of 31.1, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical ANSON´S fan in Germany is more female, around 31.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for medium.
At a glance
The key figures that characterise the ANSON´S profile in Germany.
Search interest · 12-month trend
Customer demographics of ANSON´S
77.2% are female, 22.8% are male, average age 31.1.
Gender split
| Metric | Value |
|---|---|
| Female | 77.2% |
| Male | 22.8% |
| Average age | 31.1 |
| Estimated audience size | 410,675 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 46% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 7% |
Worldwide distribution
of the worldwide ANSON´S audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 46.6% |
| Philippines | 22.9% |
| United States | 9.5% |
Geography
Where the ANSON´S audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~40K | 3.72× | |
| 02 | Bremen | ~8K | 2.16× | |
| 03 | Schleswig-Holstein | ~30K | 1.69× | |
| 04 | Nordrhein-Westfalen | ~100K | 1.61× | |
| 05 | Hessen | ~40K | 1.21× | |
| 06 | Saarland | ~6K | 1.09× | |
| 07 | Bayern | ~50K | 0.68× | |
| 08 | Rheinland-Pfalz | ~10K | 0.67× | |
| 09 | Berlin | ~10K | 0.67× | |
| 10 | Niedersachsen | ~30K | 0.64× | |
| 11 | Baden-Württemberg | ~30K | 0.50× | |
| 12 | Mecklenburg-Vorpommern | ~4K | 0.46× | |
| 13 | Brandenburg | ~4K | 0.34× | |
| 14 | Thüringen | ~3K | 0.29× | |
| 15 | Sachsen-Anhalt | ~3K | 0.28× | |
| 16 | Sachsen | ~5K | 0.25× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the ANSON´S audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | medium | Internet & Social Media | 40.84× | ||
| 02 | limango | Shopping | 9.85× | ||
| 03 | Galatasaray S.K. | Sports | 3.66× | ||
| 04 | Bonprix | Shopping | 3.16× | ||
| 05 | TK Maxx | Shopping | 2.88× | ||
| 06 | Breuninger | Fashion & Accessoires | 2.68× | ||
| 07 | Dresses | Fashion & Accessoires | 2.23× | ||
| 08 | Primark | Shopping | 2.23× | ||
| 09 | Cosmetics | Beauty & Wellness | 1.97× | ||
| 10 | Deichmann | Shopping | 1.96× | ||
| 11 | Furniture | Home & Garden | 1.92× | ||
| 12 | dB’s | Music & Radio | 1.84× | ||
| 13 | Current events | Arts & Culture | 1.80× | ||
| 14 | UEFA Champions League | Sports | 1.79× | ||
| 15 | Advertising | Business & Career | 1.74× | ||
| 16 | H&M | Shopping | 1.73× | ||
| 17 | Spotify | Internet & Social Media | 1.72× | ||
| 18 | Internet & Social Media | 1.64× | |||
| 19 | FIFA World Cup | Sports | 1.61× | ||
| 20 | Physical fitness | Sports | 1.56× |
Personality of the ANSON´S audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.21× | |
| Social Media Usage | JOY | 1.17× | |
| Luxury Orientation | PREMIUM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.18× | |
| Family Orientation | CONSERVATISM | 0.19× | |
| Convenience Orientation | PREMIUM | 0.24× |
Frequently asked questions
Who is ANSON´S's target market in Germany?
ANSON´S's target market in Germany covers an estimated 410,675 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of ANSON´S customers?
77.2% of the ANSON´S audience are female, 22.8% are male, with an average age of 31.1 years.
Which brands do ANSON´S fans like most?
ANSON´S fans show strongest brand affinity for medium (40.84×), dB’s (1.84×), and limango (9.85×) over the country average.
Where do ANSON´S fans live in Germany?
ANSON´S fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~50K), and Hessen (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do ANSON´S fans also like?
Beyond ANSON´S itself, the audience over-indexes on dB’s (1.84×), limango (9.85×), Galatasaray S.K. (3.66×), and TK Maxx (2.88×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See ANSON´S audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for ANSON´S. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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