ANSON´S Audience in Germany
ANSON´S has an estimated audience of 417,957 people in Germany. 77.2% are female, 22.8% are male, average age 31.1. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: medium, GENERALI, limango, Galatasaray S.K., TK Maxx.
The average ANSON´S fan in Germany is 31.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include medium, GENERALI, limango, with strongest over-indexing on medium (40.84× the country average). Demographically, the ANSON´S audience skews more female with an average age of 31.1, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of ANSON´S fans
| Metric | Value |
|---|---|
| Female | 77.2% |
| Male | 22.8% |
| Average age | 31.1 |
| Estimated audience size | 417,957 |
Audience persona
The typical ANSON´S fan in Germany is more female, around 31.1 years old, with strong Quality Awareness tendencies and a notable affinity for medium.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 155,591 | 1.7× |
| Bayern | 45,810 | 0.68× |
| Hessen | 38,424 | 1.21× |
| Hamburg | 34,987 | 3.7× |
| Baden-Württemberg | 30,072 | 0.53× |
| Niedersachsen | 26,427 | 0.65× |
| Schleswig-Holstein | 25,841 | 1.72× |
| Rheinland-Pfalz | 14,218 | 0.68× |
| Berlin | 12,610 | 0.67× |
| Bremen | 7,512 | 2.1× |
| Saarland | 5,400 | 1.05× |
| Sachsen | 4,431 | 0.22× |
| Brandenburg | 3,857 | 0.3× |
| Mecklenburg-Vorpommern | 3,256 | 0.41× |
| Sachsen-Anhalt | 2,115 | 0.2× |
| Thüringen | 1,932 | 0.18× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| medium | 40.84× | Internet & Social Media |
| GENERALI | 26.59× | Business & Career |
| limango | 9.85× | Shopping |
| Galatasaray S.K. | 3.66× | Sports |
| TK Maxx | 2.88× | Shopping |
| Bonprix | 3.16× | Shopping |
| Euphoria | 2.17× | Movies & TV |
| Cosmetics | 1.97× | Beauty & Wellness |
| Furniture | 1.92× | Home & Garden |
| 1.64× | Internet & Social Media | |
| Breuninger | 2.68× | Fashion & Accessoires |
| Current events | 1.8× | Arts & Culture |
| UEFA Champions League | 1.79× | Sports |
| Physical fitness | 1.56× | Sports |
| Spotify | 1.72× | Internet & Social Media |
| Dresses | 2.23× | Fashion & Accessoires |
| H&M | 1.73× | Shopping |
| Deichmann | 1.96× | Shopping |
| Primark | 2.23× | Shopping |
| FIFA World Cup | 1.61× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.44 |
| Luxury Orientation | PREMIUM | 2.35 |
| Career Orientation | POWER | 1.85 |
| Early Adopter Mentality | POWER | 1.82 |
| Convenience Orientation | PREMIUM | 1.48 |
| Indulgence | JOY | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 47.2% |
| Philippines | 22.8% |
| United States | 9.4% |
See ANSON´S audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does ANSON´S have in Germany?
ANSON´S has an estimated audience of 417,957 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of ANSON´S fans?
77.2% of ANSON´S fans are female, 22.8% are male, with an average age of 31.1 years.
Which brands do ANSON´S fans like most?
ANSON´S fans show strongest brand affinity for medium (40.84×), GENERALI (26.59×), and limango (9.85×) over the country average.
Where do ANSON´S fans live in Germany?
ANSON´S fans in Germany are most concentrated in Nordrhein-Westfalen (reach 155,591), Bayern (reach 45,810), and Hessen (reach 38,424). These three regions account for the largest share of the active audience.
What other brands do ANSON´S fans also like?
Beyond ANSON´S itself, the audience over-indexes on GENERALI (26.59×), limango (9.85×), Galatasaray S.K. (3.66×), and TK Maxx (2.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for ANSON´S. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.