TopCashBack Audience in United States

TopCashBack logo

TopCashBack has an estimated audience of 895,843 people in United States. 61.6% are female, 38.4% are male, average age 39.4. Top regions: California, New York, Texas. Top brand affinities: Estonia, Cashback website, BoA, Employment Development Department, Supplemental Nutrition Assistance Program.

The average TopCashBack fan in United States is 39.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Estonia, Cashback website, BoA, with strongest over-indexing on Estonia (133.83× the country average). Demographically, the TopCashBack audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine

Demographics of TopCashBack fans

Demographic split for TopCashBack audience in United States
MetricValue
Female61.6%
Male38.4%
Average age39.4
Estimated audience size895,843

Audience persona

The typical TopCashBack fan in United States is more female, around 39.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Estonia.

Top regions in United States

Top regions ranked by reach for TopCashBack in United States
RegionReachAffinity
California197,1392×
New York110,1902.2×
Texas85,7051.11×
Florida65,1031.07×
New Jersey56,0502.46×
Pennsylvania38,3001.27×
Illinois34,7911.17×
Washington31,7661.77×
Ohio31,6061.15×
Virginia29,9721.37×
Massachusetts29,2041.65×
Georgia28,1551.02×
North Carolina25,6750.95×
Michigan24,9811.07×
Maryland21,6101.4×
Oregon21,2002.06×
Arizona16,0230.88×
Tennessee12,6940.71×
Indiana12,2110.75×
Colorado11,9940.85×
Missouri11,6430.81×
Alabama11,5750.92×
South Carolina11,2650.84×
Wisconsin10,7570.8×
Minnesota10,2570.8×
Connecticut9,8701.1×
Kentucky8,1710.73×
Utah7,8700.98×
Louisiana7,8570.68×
Nevada7,7670.9×
Oklahoma6,4080.64×
Kansas5,6580.8×
New Hampshire5,2921.5×
Delaware5,2112.11×
Iowa4,8020.65×
Hawaii4,2411.1×
Arkansas3,9150.53×
Idaho3,6340.81×
Washington, District of Columbia3,5911.33×
West Virginia3,5270.85×
Mississippi3,2600.44×
Nebraska2,8010.62×
Rhode Island1,9050.67×
New Mexico1,8180.4×
Maine1,7560.55×
Montana1,0980.44×
South Dakota8610.42×
North Dakota8540.46×
Alaska7590.4×
Vermont6970.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for TopCashBack audience
BrandAffinityCategory
Estonia133.83×Travel & Leisure
Cashback website61.48×Shopping
BoA20×Music & Radio
Employment Development Department92.73×Business & Career
Supplemental Nutrition Assistance Program27.61×Health
Cashback reward program17.51×Shopping
Freeware8.03×Technology & Electronics
Swagbucks26.17×Shopping
Discount card20.74×Shopping
Publishers Clearing House24.98×News
Black Friday (shopping)4.78×Shopping
Dollar General3.43×Shopping
Mary Elizabeth Winstead15.94×Movies & TV
Park Bo-gum20×Movies & TV
Dollar Tree3.31×Shopping
Slickdeals10.29×Shopping
Discounts and allowances4.11×Shopping
Buy one, get one free7.3×Shopping
Groupon4.86×Internet & Social Media
T-Mobile2.92×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by TopCashBack audience
TraitClusterScore
Price SensitivityPREMIUM3.18
Luxury OrientationPREMIUM1.54
Design AffinityPREMIUM1.34
IndulgenceJOY1.22
Early Adopter MentalityPOWER1.16
DIY MentalityTHRILL1.14

Worldwide distribution

Worldwide audience distribution share by country for TopCashBack
CountryShare
United Kingdom59.0%
United States8.9%
China5.2%

See TopCashBack audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does TopCashBack have in United States?

TopCashBack has an estimated audience of 895,843 people in United States, concentrated in California and New York.

What is the gender split and age of TopCashBack fans?

61.6% of TopCashBack fans are female, 38.4% are male, with an average age of 39.4 years.

Which brands do TopCashBack fans like most?

TopCashBack fans show strongest brand affinity for Estonia (133.83×), Cashback website (61.48×), and BoA (20×) over the country average.

Where do TopCashBack fans live in United States?

TopCashBack fans in United States are most concentrated in California (reach 197,139), New York (reach 110,190), and Texas (reach 85,705). These three regions account for the largest share of the active audience.

What other brands do TopCashBack fans also like?

Beyond TopCashBack itself, the audience over-indexes on Cashback website (61.48×), BoA (20×), Employment Development Department (92.73×), and Supplemental Nutrition Assistance Program (27.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for TopCashBack. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.