Rascasse Audience Intelligence

TopCashBack Audience in United States

A data profile of the people who buy, follow and care about TopCashBack in United States — modelled from more than twelve digital signal sources. TopCashBack has an estimated audience of 897,846 people in United States.

#791among Website / Newspaper / Magazine in United States#394in Shopping

The average TopCashBack fan in United States is 39.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Estonia, Cashback website, Employment Development Department, with strongest over-indexing on Estonia (133.83× the country average).

Demographically, the TopCashBack audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Price Sensitivity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical TopCashBack fan in United States is more female, around 39.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Estonia.

Category: Shopping · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TopCashBack profile in United States.

Audience size
898K
in United States
Gender
61.6%♀
38.4% male
Age
39.4
average years
Country rank
#25446
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of TopCashBack

61.6% are female, 38.4% are male, average age 39.4.

Fig. 02

Gender split

61.6%
Female
38.4%
Male
Demographic split for TopCashBack audience in United States
MetricValue
Female61.6%
Male38.4%
Average age39.4
Estimated audience size897,846
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the TopCashBack audience in United States
Age bracketShare%
16-1917%
20-2922%
30-3922%
40-4921%
50+19%
Fig. 04

Worldwide distribution

8.9%

of the worldwide TopCashBack audience comes from United States.

Worldwide audience distribution share by country for TopCashBack
CountryShare
United Kingdom58.0%
United States8.9%
China5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TopCashBack audience in United States is strongest.

Fig. 05

Top regions by affinity

TopCashBack fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~50K2.41×
02Delaware~5K2.10×
03New York~100K2.04×
04California~200K1.90×
05Oregon~20K1.86×
06Washington~30K1.75×
07Massachusetts~30K1.52×
08New Hampshire~5K1.46×
09Maryland~20K1.39×
10Virginia~30K1.34×
11Pennsylvania~40K1.26×
12Washington, District of Columbia~3K1.22×
13Connecticut~10K1.13×
14Illinois~30K1.09×
15Hawaii~4K1.09×
16Texas~80K1.06×
17Florida~60K1.05×
18Georgia~30K1.03×
19Ohio~30K1.02×
20Michigan~20K1.02×
21North Carolina~30K0.98×
22Utah~8K0.98×
23West Virginia~4K0.92×
24South Carolina~10K0.90×
25Alabama~10K0.90×
26Arizona~20K0.88×
27Nevada~8K0.88×
28Kansas~6K0.87×
29Idaho~4K0.86×
30Colorado~10K0.82×
31Wisconsin~10K0.82×
32Missouri~10K0.81×
33Rhode Island~2K0.81×
34Kentucky~9K0.79×
35Minnesota~10K0.78×
36Vermont~1K0.77×
37Tennessee~10K0.76×
38Alaska~1K0.76×
39Indiana~10K0.74×
40North Dakota~1K0.74×
41Iowa~5K0.73×
42Montana~2K0.73×
43South Dakota~2K0.73×
44Nebraska~3K0.72×
45Louisiana~8K0.71×
46Arkansas~5K0.71×
47Maine~2K0.71×
48Oklahoma~7K0.67×
49Mississippi~5K0.65×
50New Mexico~3K0.60×
Fig. 06

Affinity by region

Affinity by region — TopCashBack, United States
0.60×1.00×2.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TopCashBack audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TopCashBack audience
#·InterestCategoryAffinity×
01EstoniaTravel & Leisure133.83×
02Employment Development DepartmentBusiness & Career92.73×
03Cashback websiteShopping61.48×
04Supplemental Nutrition Assistance ProgramHealth27.61×
05SwagbucksShopping26.17×
06Publishers Clearing HouseNews24.98×
07Discount cardShopping20.74×
08BoAMusic & Radio20.00×
09Cashback reward programShopping17.51×
10Beethoven (film)Movies & TV17.45×
11Mary Elizabeth WinsteadMovies & TV15.94×
12SlickdealsShopping10.29×
13FreewareTechnology & Electronics8.03×
14Buy one, get one freeShopping7.30×
15GrouponInternet & Social Media4.86×
16Black Friday (shopping)Shopping4.78×
17Discounts and allowancesShopping4.11×
18Dollar GeneralShopping3.43×
19Dollar TreeShopping3.31×
20T-MobileTechnology & Electronics2.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TopCashBack audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TopCashBack audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM5.66×
ExtroversionTHRILL1.76×
Career OrientationPOWER1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TopCashBack audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.92×
SpiritualityBALANCE0.94×
TravellingTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does TopCashBack have in United States?

TopCashBack has an estimated audience of 897,846 people in United States, concentrated in California and New York.

02

What is the gender split and age of TopCashBack fans?

61.6% of TopCashBack fans are female, 38.4% are male, with an average age of 39.4 years.

03

Which brands do TopCashBack fans like most?

TopCashBack fans show strongest brand affinity for Estonia (133.83×), Cashback website (61.48×), and Employment Development Department (92.73×) over the country average.

04

Where do TopCashBack fans live in United States?

TopCashBack fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do TopCashBack fans also like?

Beyond TopCashBack itself, the audience over-indexes on Cashback website (61.48×), Employment Development Department (92.73×), BoA (20×), and Supplemental Nutrition Assistance Program (27.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See TopCashBack audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for TopCashBack. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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