Rascasse Audience Intelligence

Employment Development Department Audience in United States

A data profile of the people who buy, follow and care about Employment Development Department in United States — modelled from more than twelve digital signal sources. Employment Development Department has an estimated audience of 314,979 people in United States.

#667among NGO / Political Party in United States#2902in Business & Career

The average Employment Development Department fan in United States is 40.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include TopCashBack, Business software, FlixBus, with strongest over-indexing on TopCashBack (92.73× the country average).

Demographically, the Employment Development Department audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Community Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Employment Development Department fan in United States is more female, around 40.5 years old, with strong Community Orientation tendencies and a notable affinity for TopCashBack.

Category: Business & Career · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Employment Development Department profile in United States.

Audience size
315K
in United States
Gender
60.7%♀
39.3% male
Age
40.5
average years
Country rank
#47135
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Employment Development Department fans

60.7% are female, 39.3% are male, average age 40.5.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for Employment Development Department audience in United States
MetricValue
Female60.7%
Male39.3%
Average age40.5
Estimated audience size314,979
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Employment Development Department audience in United States
Age bracketShare%
16-1916%
20-2919%
30-3921%
40-4922%
50+22%
Fig. 04

Worldwide distribution

93.1%

of the worldwide Employment Development Department audience comes from United States.

Worldwide audience distribution share by country for Employment Development Department
CountryShare
United States93.1%
Mexico1.4%
Spain1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Employment Development Department audience in United States is strongest.

Fig. 05

Top regions by affinity

Employment Development Department fans by region: top regions in United States
#RegionReachAffinity×
01California~200K33.72×
02Nevada~3K1.07×
03Vermont<1K1.02×
04Oregon~3K1.00×
05Alaska<1K1.00×
06North Dakota<1K0.97×
07South Dakota<1K0.96×
08Montana<1K0.93×
09Rhode Island<1K0.92×
10Delaware<1K0.91×
11West Virginia~1K0.90×
12New Hampshire~1K0.90×
13Maine<1K0.90×
14Idaho~1K0.89×
15Hawaii~1K0.89×
16Mississippi~2K0.87×
17Nebraska~1K0.87×
18New Mexico~1K0.87×
19Washington, District of Columbia<1K0.87×
20Arkansas~2K0.86×
21Iowa~2K0.84×
22Kansas~2K0.84×
23Arizona~5K0.83×
24Kentucky~3K0.83×
25Oklahoma~3K0.83×
26Connecticut~3K0.83×
27Louisiana~3K0.82×
28Alabama~3K0.81×
29Wisconsin~4K0.80×
30Utah~2K0.80×
31Indiana~4K0.79×
32South Carolina~4K0.79×
33Minnesota~3K0.78×
34Missouri~4K0.77×
35Tennessee~5K0.74×
36Washington~4K0.72×
37Massachusetts~4K0.72×
38Maryland~4K0.72×
39Michigan~6K0.71×
40Colorado~3K0.70×
41Ohio~6K0.66×
42New Jersey~5K0.65×
43Virginia~5K0.64×
44Pennsylvania~7K0.63×
45Georgia~6K0.62×
46North Carolina~6K0.62×
47Illinois~6K0.59×
48Florida~10K0.49×
49New York~8K0.49×
50Texas~10K0.46×
Fig. 06

Affinity by region

Affinity by region — Employment Development Department, United States
0.46×1.00×33.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Employment Development Department audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Employment Development Department audience
#·InterestCategoryAffinity×
01TopCashBackShopping92.73×
02Vaccine-preventable diseasesHealth46.36×
03FlixBusCars & Mobility36.58×
04Business softwareBusiness & Career28.22×
05Bordeaux wineFood & Beverages20.00×
06File sharingInternet & Social Media20.00×
07FiverrBusiness & Career16.91×
08Vera FarmigaMovies & TV15.15×
09ElectropopMusic & Radio12.92×
10Peter ThielBusiness & Career11.77×
11OpenTableFood & Beverages9.64×
12GoFundMeBusiness & Career9.41×
13Indeed.comBusiness & Career7.21×
14Google NewsNews5.19×
15StubHubTravel & Leisure5.12×
16CBS NewsMovies & TV4.54×
17T-MobileTechnology & Electronics2.33×
18RecipesFood & Beverages1.77×
19Alcoholic beveragesFood & Beverages1.68×
20CookingFood & Beverages1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Employment Development Department audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Employment Development Department audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.19×
Urban LifestyleOPEN2.14×
Need for SecurityCONSERVATISM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Employment Development Department audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.73×
Pet OwnershipJOY0.77×
Design AffinityPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Employment Development Department have in United States?

Employment Development Department has an estimated audience of 314,979 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Employment Development Department fans?

60.7% of Employment Development Department fans are female, 39.3% are male, with an average age of 40.5 years.

03

Which brands do Employment Development Department fans like most?

Employment Development Department fans show strongest brand affinity for TopCashBack (92.73×), Business software (28.22×), and FlixBus (36.58×) over the country average.

04

Where do Employment Development Department fans live in United States?

Employment Development Department fans in United States are most concentrated in California (reach ~200K), Texas (reach ~10K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Employment Development Department fans also like?

Beyond Employment Development Department itself, the audience over-indexes on Business software (28.22×), FlixBus (36.58×), Indeed.com (7.21×), and Vaccine-preventable diseases (46.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Employment Development Department audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Employment Development Department. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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