Employment Development Department Audience in United States

Employment Development Department logo

Employment Development Department has an estimated audience of 305,186 people in United States. 60.7% are female, 39.3% are male, average age 40.5. Top regions: California, Texas, New York. Top brand affinities: Jaipur Rugs, Seoul National University of Education, Mount Kilimanjaro, Historic site, Elsword.

The average Employment Development Department fan in United States is 40.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Jaipur Rugs, Seoul National University of Education, Mount Kilimanjaro, with strongest over-indexing on Jaipur Rugs (25.48× the country average). Demographically, the Employment Development Department audience skews more female with an average age of 40.5, and over-indexes on personality traits such as LGBTQ+ Identity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: NGO / Political Party

Demographics of Employment Development Department fans

Demographic split for Employment Development Department audience in United States
MetricValue
Female60.7%
Male39.3%
Average age40.5
Estimated audience size305,186

Audience persona

The typical Employment Development Department fan in United States is more female, around 40.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Jaipur Rugs.

Top regions in United States

Top regions ranked by reach for Employment Development Department in United States
RegionReachAffinity
California228,89025.53×
Texas10,2960.39×
New York6,4070.38×
Florida6,3470.31×
Arizona5,8320.94×
Oregon4,5061.29×
Washington4,3100.7×
Nevada4,0131.36×
Georgia3,3660.36×
Illinois3,2960.32×
North Carolina2,9090.32×
Virginia2,7390.37×
Pennsylvania2,5980.25×
Ohio2,4140.26×
Colorado2,1950.46×
New Jersey2,1850.28×
Tennessee1,9760.32×
Michigan1,6560.21×
Maryland1,5090.29×
Massachusetts1,4090.23×
Mississippi1,4090.56×
Alabama1,3200.31×
Louisiana1,2830.33×
Utah1,2800.47×
Indiana1,2740.23×
South Carolina1,2490.27×
Missouri1,1780.24×
Oklahoma1,1220.33×
Arkansas1,0800.43×
Minnesota1,0440.24×
Idaho1,0420.68×
Kentucky9740.25×
Wisconsin9030.2×
Kansas8690.36×
Iowa8250.33×
New Mexico7550.49×
West Virginia7520.53×
Alaska7511.15×
Connecticut7070.23×
Hawaii6640.51×
Montana6550.77×
South Dakota6460.92×
North Dakota6291×
New Hampshire6200.52×
Wyoming6091.35×
Nebraska6070.4×
Rhode Island5990.62×
Maine5980.55×
Vermont5891.1×
Delaware5360.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Employment Development Department audience
BrandAffinityCategory
Jaipur Rugs25.48×Home & Garden
Seoul National University of Education28.46×Business & Career
Mount Kilimanjaro20×Travel & Leisure
Historic site4.61×Arts & Culture
Elsword16.45×Games
Stamp collecting4.54×Home & Garden
Preta Gil19.3×Music & Radio
Kendra Scott2.61×Fashion & Accessoires
Governor of Michigan6.03×Politics & Society
Jesse Plemons2.77×Movies & TV
Voltron: Legendary Defender12.08×Movies & TV
Square foot gardening12.81×Home & Garden
Vocal harmony3.31×Music & Radio
Saving1.99×Business & Career
Cam Ward2.39×Sports
Adventureland (Iowa)19.15×
South Asian cuisine5.29×Food & Beverages
Goop3.16×Internet & Social Media
Isometric exercise5.16×Sports
Grinch2.33×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Employment Development Department audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.09
Convenience OrientationPREMIUM1.97
Community OrientationOPEN1.77
Urban LifestyleOPEN1.7
Family OrientationCONSERVATISM1.69
Price SensitivityPREMIUM1.59

Worldwide distribution

Worldwide audience distribution share by country for Employment Development Department
CountryShare
United States92.9%
Mexico1.4%
Spain1.1%

See Employment Development Department audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Employment Development Department have in United States?

Employment Development Department has an estimated audience of 305,186 people in United States, concentrated in California and Texas.

What is the gender split and age of Employment Development Department fans?

60.7% of Employment Development Department fans are female, 39.3% are male, with an average age of 40.5 years.

Which brands do Employment Development Department fans like most?

Employment Development Department fans show strongest brand affinity for Jaipur Rugs (25.48×), Seoul National University of Education (28.46×), and Mount Kilimanjaro (20×) over the country average.

Where do Employment Development Department fans live in United States?

Employment Development Department fans in United States are most concentrated in California (reach 228,890), Texas (reach 10,296), and New York (reach 6,407). These three regions account for the largest share of the active audience.

What other brands do Employment Development Department fans also like?

Beyond Employment Development Department itself, the audience over-indexes on Seoul National University of Education (28.46×), Mount Kilimanjaro (20×), Historic site (4.61×), and Elsword (16.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Employment Development Department. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.